Blue Collar is an interactive advertising agency specializing in great ideas, strategic creative and rock-solid development that make it all work.

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Purpose.

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with undeniable passion.

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Sigma Photo
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Sigma Photo and BC have been building a long-term partnership since 2009, when we were hired to redesign their legacy website. After re-architecting and redesigning the site, we expanded our work together to include the gamut of creative and strategic services, built atop a solid offline/online marketing plan. This work includes Analytics, Email Marketing, Online Advertising, Brand Identity Development and monthly Content Development.

With evolved business and marketing needs in 2012, BC was tasked with evolving the Sigma brand voice and carrying it through to a complete website redesign. In order to go head-to-head with Nikon and Canon, the list of requirements was short but clear—brand, product experience, enterprise-level ecommerce, marketability and community.

We're proud to say that Sigma Photo was Blue Collar's very first client. Do they get a little extra effort from the BC mechanics? Possibly. But at the end of the day, we're just inspired by them. It’s no secret this is the key to great collaborative work.

Project Specifications
  • Information Architecture
  • Design
  • Drupal 7
  • eCommerce
  • Brand Identity
  • Copywriting
  • SEO Keyword Research & Strategy
  • Analytics
  • Back-end Integration
  • OpenSource
Accolades
2010 Gold Award from The American Design Awards
Related Blog Posts
Celebrating 50 Years of Sigma Sigma Site Launch Sigma Photo: True to You Honor the Assets
Related Projects
InFocus Extensis

passion & pride. At your service.

Hard-Working Ideas

Why is it that even a century after its coining, the term blue collar still has such powerful resonance in our imaginations, conjuring notions of strength, capability, passion, and pride? Maybe its because deep down, we all hope to live up to the standards of those who originally earned that designation.

For us, the decision to build a Blue Collar agency was made when three of us took a look under the hoods of other shops where we’d worked, and arrived at a conclusion: we can do better.

Today, in the tradition of our Blue Collar forefathers, we strive to be adept, creative, informed problem-solvers who aren’t afraid to get our hands dirty. We commit to being full-service, with expertise in all areas of the craft. We’re unswerving in our pursuit of performance. And we work with people who feel the same.

We’re proud to be Blue Collar.

expertise & elbow Grease.
Welcome to the garage.

Meet Elena
2013
05.20
Blue Collar is thrilled to welcome Elena Blanco as Technical Director.

Elena brings 16 years of professional technical experience to Blue Collar, and will be focused on architecting big-picture technical solutions for websites, software and applications. She’ll also be managing our development team and working hard to take our technical execution to the next level creatively.

read all about it
2013
05.20

Get to know the 4 myths
2013
05.20

Read all about it

ready & Able. Let’s get to work.

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BC HQ

Blue Collar Interactive
116 3rd Street, Suite 300
Hood River, OR 97031-1123
(541) 436-2800

Job Openings

If getting your hands dirty is just part of the job and you see the extra mile as the beginning of your victory lap, give us a holler. Otherwise, check back for job postings.