Yakima: Your Ticket to Ride

Your Ticket to Ride
What we did
Campaign Strategy
Art Direction
Copywriting
Content Development (Photo & Video)
The Ask
When approached by Yakima to help them create a new marketing campaign to showcase two new bike racks, we jumped at the opportunity! Yakima’s tagline is “take it easy” so we knew our concept would need to sound and feel just as effortless, after all, getting out and riding your bike, regardless of the type, should be just that. With some light market and competitive research (including a few dozen muddy trail miles) clocked, we got to work and it wasn’t long till our greasy, creative, gears were shifting into high speed.
CAMPAIGN STRATEGY

We began writing, collaborating, and then, even more writing. An energetic and freedom-seeking persona emerged, and with it two distinctly different routes for the campaign anthem: Rack & Roll and Your Ticket to Ride. One anthem, a little more rock n’ roll and hardcore, the other, more freedom-seeking and soulful. Both inspired by the ease-of-use the new Yakima bike racks provide riders. With these two viable campaign concepts in hand, we broke ground on our client presentation.

CONTENT DEVELOPMENT

Settled on Your Ticket to Ride as our campaign anthem, we took to the trails, shooting photos and video of these innovative bike racks in their most natural habitat: on the open road, mid-adventure.


ROLLOUT

Campaign deployment was an eye-catching landing page, boosted by the homepage takeover of PinkBike.com, as well as on all of Yakima’s socials. Opened by the campaign overview video, the story played out on the landing page expertly, first introducing the campaign creative then rolling out the all-new HangTight and StageTwo bike racks. Yakima’s new campaign encourages riders to get out there, to not wait, and to ride with a freshly endowed sense of freedom. All thanks to the StageTwo and the HangTight, which delivers their ticket to ride.

“We were looking to own the digital bike space – launching two new bike racks – for a short time period and we wanted omnichannel consistency. A tremendous amount of work went into the design and development of the new StageTwo and HangTight bike racks so it was only right that the launch be given the same amount of respect. Blue Collar shifted into high gear and topped the podium. Not only were the ideas they brought to the table fresh and on-brand but they presented the level of stoke we were looking for.“
-  MARIE MAJOR, DIRECTOR OF CONSUMER EXPERIENCE

Yakima: Your Ticket to Ride

Your Ticket to Ride
What we did
Campaign Strategy
Art Direction
Copywriting
Content Development (Photo & Video)
The Ask
When approached by Yakima to help them create a new marketing campaign to showcase two new bike racks, we jumped at the opportunity! Yakima’s tagline is “take it easy” so we knew our concept would need to sound and feel just as effortless, after all, getting out and riding your bike, regardless of the type, should be just that. With some light market and competitive research (including a few dozen muddy trail miles) clocked, we got to work and it wasn’t long till our greasy, creative, gears were shifting into high speed.
CAMPAIGN STRATEGY

We began writing, collaborating, and then, even more writing. An energetic and freedom-seeking persona emerged, and with it two distinctly different routes for the campaign anthem: Rack & Roll and Your Ticket to Ride. One anthem, a little more rock n’ roll and hardcore, the other, more freedom-seeking and soulful. Both inspired by the ease-of-use the new Yakima bike racks provide riders. With these two viable campaign concepts in hand, we broke ground on our client presentation.

CONTENT DEVELOPMENT

Settled on Your Ticket to Ride as our campaign anthem, we took to the trails, shooting photos and video of these innovative bike racks in their most natural habitat: on the open road, mid-adventure.


ROLLOUT

Campaign deployment was an eye-catching landing page, boosted by the homepage takeover of PinkBike.com, as well as on all of Yakima’s socials. Opened by the campaign overview video, the story played out on the landing page expertly, first introducing the campaign creative then rolling out the all-new HangTight and StageTwo bike racks. Yakima’s new campaign encourages riders to get out there, to not wait, and to ride with a freshly endowed sense of freedom. All thanks to the StageTwo and the HangTight, which delivers their ticket to ride.

“We were looking to own the digital bike space – launching two new bike racks – for a short time period and we wanted omnichannel consistency. A tremendous amount of work went into the design and development of the new StageTwo and HangTight bike racks so it was only right that the launch be given the same amount of respect. Blue Collar shifted into high gear and topped the podium. Not only were the ideas they brought to the table fresh and on-brand but they presented the level of stoke we were looking for.“
-  MARIE MAJOR, DIRECTOR OF CONSUMER EXPERIENCE

Yakima: Your Ticket to Ride

Your Ticket to Ride
What we did
Campaign Strategy
Art Direction
Copywriting
Content Development (Photo & Video)
The Ask
When approached by Yakima to help them create a new marketing campaign to showcase two new bike racks, we jumped at the opportunity! Yakima’s tagline is “take it easy” so we knew our concept would need to sound and feel just as effortless, after all, getting out and riding your bike, regardless of the type, should be just that. With some light market and competitive research (including a few dozen muddy trail miles) clocked, we got to work and it wasn’t long till our greasy, creative, gears were shifting into high speed.
CAMPAIGN STRATEGY

We began writing, collaborating, and then, even more writing. An energetic and freedom-seeking persona emerged, and with it two distinctly different routes for the campaign anthem: Rack & Roll and Your Ticket to Ride. One anthem, a little more rock n’ roll and hardcore, the other, more freedom-seeking and soulful. Both inspired by the ease-of-use the new Yakima bike racks provide riders. With these two viable campaign concepts in hand, we broke ground on our client presentation.

CONTENT DEVELOPMENT

Settled on Your Ticket to Ride as our campaign anthem, we took to the trails, shooting photos and video of these innovative bike racks in their most natural habitat: on the open road, mid-adventure.


ROLLOUT

Campaign deployment was an eye-catching landing page, boosted by the homepage takeover of PinkBike.com, as well as on all of Yakima’s socials. Opened by the campaign overview video, the story played out on the landing page expertly, first introducing the campaign creative then rolling out the all-new HangTight and StageTwo bike racks. Yakima’s new campaign encourages riders to get out there, to not wait, and to ride with a freshly endowed sense of freedom. All thanks to the StageTwo and the HangTight, which delivers their ticket to ride.

I so appreciate Blue Collar giving me the opportunity to get a behind the scenes look at the photo shoot. It was incredible to see the amount of thought and preparation that went into each shot, and how passionate each member of the team was about what they were doing. Everyone involved clearly cared deeply about the images they were capturing and the story they were telling with those images, and it was a privilege for me to see them in action. And certainly the highlight of the day was getting the opportunity to fly in one of TacAero’s tailwheel planes, what an amazing experience!
-  MARK SCHREIBER, PRESIDENT

Yakima: Your Ticket to Ride

Your Ticket to Ride
What we did
Campaign Strategy
Art Direction
Copywriting
Content Development (Photo & Video)
The Ask
When approached by Yakima to help them create a new marketing campaign to showcase two new bike racks, we jumped at the opportunity! Yakima’s tagline is “take it easy” so we knew our concept would need to sound and feel just as effortless, after all, getting out and riding your bike, regardless of the type, should be just that. With some light market and competitive research (including a few dozen muddy trail miles) clocked, we got to work and it wasn’t long till our greasy, creative, gears were shifting into high speed.
CAMPAIGN STRATEGY

We began writing, collaborating, and then, even more writing. An energetic and freedom-seeking persona emerged, and with it two distinctly different routes for the campaign anthem: Rack & Roll and Your Ticket to Ride. One anthem, a little more rock n’ roll and hardcore, the other, more freedom-seeking and soulful. Both inspired by the ease-of-use the new Yakima bike racks provide riders. With these two viable campaign concepts in hand, we broke ground on our client presentation.

CONTENT DEVELOPMENT

Settled on Your Ticket to Ride as our campaign anthem, we took to the trails, shooting photos and video of these innovative bike racks in their most natural habitat: on the open road, mid-adventure.


ROLLOUT

Campaign deployment was an eye-catching landing page, boosted by the homepage takeover of PinkBike.com, as well as on all of Yakima’s socials. Opened by the campaign overview video, the story played out on the landing page expertly, first introducing the campaign creative then rolling out the all-new HangTight and StageTwo bike racks. Yakima’s new campaign encourages riders to get out there, to not wait, and to ride with a freshly endowed sense of freedom. All thanks to the StageTwo and the HangTight, which delivers their ticket to ride.

CRKT 2021 Lifestyle Shoot

Your Ticket to Ride
What we did
Campaign Strategy
Art Direction
Copywriting
Content Development (Photo & Video)
The Ask
When approached by Yakima to help them create a new marketing campaign to showcase two new bike racks, we jumped at the opportunity! Yakima’s tagline is “take it easy” so we knew our concept would need to sound and feel just as effortless, after all, getting out and riding your bike, regardless of the type, should be just that. With some light market and competitive research (including a few dozen muddy trail miles) clocked, we got to work and it wasn’t long till our greasy, creative, gears were shifting into high speed.
CAMPAIGN STRATEGY

Instead of creating stories that uplifted and illustrated their long-standing, powerful brand strategy: Confidence in Hand, we went out into the world and found them. After days of diving deep into our adventurous rolodexes and making phone call after phone call, we found three guys that lived Confidence in Hand every day.

CONTENT DEVELOPMENT

Instead of zeroing in on the story of the knives, we dove into the stories of the three rugged, march-by-the-beat-of-your-own drum guys. This is when the knives came to life in ways we could never tell in a studio or a product description. This is where Confidence in Hand truly makes sense—in the angry oceans, the expansive skies, and deep in the woods. We were there to capture it all.

ROLLOUT

We created three full-blown blog posts that became the epicenter of these stories. Replete with photos, video, and an honest retelling, this is where we drove traffic from all other channels. Embedded within these posts (and elsewhere, too) we embedded powerful calls to purchase.

EXECUTION

The Wells Fargo Careers site is chock full of engaging information and resources for job seekers so we amplified their presence with a UX exercise and reimagination of what their site could do. Using full-width design, we brought our story to life with color, escorting the user through the value proposition of a job at Wells Fargo while providing them ample opportunity to click through and get their application process started or find a story that better suited them.

Yakima: Your Ticket to Ride

Your Ticket to Ride
What we did
Campaign Strategy
Art Direction
Copywriting
Content Development (Photo & Video)
The Ask
When approached by Yakima to help them create a new marketing campaign to showcase two new bike racks, we jumped at the opportunity! Yakima’s tagline is “take it easy” so we knew our concept would need to sound and feel just as effortless, after all, getting out and riding your bike, regardless of the type, should be just that. With some light market and competitive research (including a few dozen muddy trail miles) clocked, we got to work and it wasn’t long till our greasy, creative, gears were shifting into high speed.
CAMPAIGN STRATEGY

We began writing, collaborating, and then, even more writing. An energetic and freedom-seeking persona emerged, and with it two distinctly different routes for the campaign anthem: Rack & Roll and Your Ticket to Ride. One anthem, a little more rock n’ roll and hardcore, the other, more freedom-seeking and soulful. Both inspired by the ease-of-use the new Yakima bike racks provide riders. With these two viable campaign concepts in hand, we broke ground on our client presentation.

CONTENT DEVELOPMENT

Settled on Your Ticket to Ride as our campaign anthem, we took to the trails, shooting photos and video of these innovative bike racks in their most natural habitat: on the open road, mid-adventure.


ROLLOUT

Campaign deployment was an eye-catching landing page, boosted by the homepage takeover of PinkBike.com, as well as on all of Yakima’s socials. Opened by the campaign overview video, the story played out on the landing page expertly, first introducing the campaign creative then rolling out the all-new HangTight and StageTwo bike racks. Yakima’s new campaign encourages riders to get out there, to not wait, and to ride with a freshly endowed sense of freedom. All thanks to the StageTwo and the HangTight, which delivers their ticket to ride.

Yakima: Your Ticket to Ride

Your Ticket to Ride
What we did
Campaign Strategy
Art Direction
Copywriting
Content Development (Photo & Video)
The Ask
When approached by Yakima to help them create a new marketing campaign to showcase two new bike racks, we jumped at the opportunity! Yakima’s tagline is “take it easy” so we knew our concept would need to sound and feel just as effortless, after all, getting out and riding your bike, regardless of the type, should be just that. With some light market and competitive research (including a few dozen muddy trail miles) clocked, we got to work and it wasn’t long till our greasy, creative, gears were shifting into high speed.
CAMPAIGN STRATEGY

We began writing, collaborating, and then, even more writing. An energetic and freedom-seeking persona emerged, and with it two distinctly different routes for the campaign anthem: Rack & Roll and Your Ticket to Ride. One anthem, a little more rock n’ roll and hardcore, the other, more freedom-seeking and soulful. Both inspired by the ease-of-use the new Yakima bike racks provide riders. With these two viable campaign concepts in hand, we broke ground on our client presentation.

CONTENT DEVELOPMENT

Settled on Your Ticket to Ride as our campaign anthem, we took to the trails, shooting photos and video of these innovative bike racks in their most natural habitat: on the open road, mid-adventure.


ROLLOUT

Campaign deployment was an eye-catching landing page, boosted by the homepage takeover of PinkBike.com, as well as on all of Yakima’s socials. Opened by the campaign overview video, the story played out on the landing page expertly, first introducing the campaign creative then rolling out the all-new HangTight and StageTwo bike racks. Yakima’s new campaign encourages riders to get out there, to not wait, and to ride with a freshly endowed sense of freedom. All thanks to the StageTwo and the HangTight, which delivers their ticket to ride.

MARKETING STRATEGY

From our research, we knew that our core demographic is highly engaged on Instagram, stays on top of her email inbox, and is the primary trip planner for her family and friend group. So we crafted our marketing strategy around reaching her with relevant and timely information on the platforms she frequents. We also work hand-in-hand with a PR firm to ensure our strategies are in lockstep and mutually beneficial.

WEBSITE

Guided by a new Visit Hood River tourism initiative, our team commenced a site overhaul by developing an SEO and UX optimized channel from scratch. The new digital space presents a welcoming, unique experience for inquisitive, first-time Hood River visitors, to enlivening the stories of local businesses. The culmination of best-in-class front-end components and freshly branded design elements amounts to a digital space we’re ever-so proud to present.

“Blue Collar Agency is a creative powerhouse, consistently producing refreshing, original content for our brand and strategy. They excel in their ability to listen to the demands of the destination marketing industry and drive strategy while adapting to the ever changing needs. Blue Collar agency is truly an extension of the Visit Hood River team.”
- ASHLEY HUCKABY MAY - DIRECTOR

Yakima: Your Ticket to Ride

Your Ticket to Ride
What we did
Campaign Strategy
Art Direction
Copywriting
Content Development (Photo & Video)
The Ask
When approached by Yakima to help them create a new marketing campaign to showcase two new bike racks, we jumped at the opportunity! Yakima’s tagline is “take it easy” so we knew our concept would need to sound and feel just as effortless, after all, getting out and riding your bike, regardless of the type, should be just that. With some light market and competitive research (including a few dozen muddy trail miles) clocked, we got to work and it wasn’t long till our greasy, creative, gears were shifting into high speed.
CAMPAIGN STRATEGY

We began writing, collaborating, and then, even more writing. An energetic and freedom-seeking persona emerged, and with it two distinctly different routes for the campaign anthem: Rack & Roll and Your Ticket to Ride. One anthem, a little more rock n’ roll and hardcore, the other, more freedom-seeking and soulful. Both inspired by the ease-of-use the new Yakima bike racks provide riders. With these two viable campaign concepts in hand, we broke ground on our client presentation.

CONTENT DEVELOPMENT

Settled on Your Ticket to Ride as our campaign anthem, we took to the trails, shooting photos and video of these innovative bike racks in their most natural habitat: on the open road, mid-adventure.


ROLLOUT

Campaign deployment was an eye-catching landing page, boosted by the homepage takeover of PinkBike.com, as well as on all of Yakima’s socials. Opened by the campaign overview video, the story played out on the landing page expertly, first introducing the campaign creative then rolling out the all-new HangTight and StageTwo bike racks. Yakima’s new campaign encourages riders to get out there, to not wait, and to ride with a freshly endowed sense of freedom. All thanks to the StageTwo and the HangTight, which delivers their ticket to ride.

LET’S TALK SHOP

We’re always ready to pop the hood and dive in.

Get In Touch