Yakima

#TRAILGATE
What we did
Web Design & Development
Campaign Strategy
Advertising (Online & Print)
Point of Sale
Content Development (Photo & Video)
The Ask
Yakima approached us with an idea for a six-week campaign designed to boost their new season’s line of bike racks. Bringing with them a concept entitled #Trailgate, we were tasked with bringing the campaign to life with custom content, copywriting, and a deployment strategy. As bike lovers ourselves, it was a true work-meet-wheelhouse moment.
CAMPAIGN STRATEGY

It all started with writing, writing, and more writing. A strong and clear, yet lighthearted and playful campaign anthem became the rock-solid foundation upon which we built visual guides and creative direction for our photographer and videographer friends. It also became the anchoring concept from which we borrowed for all extension copy and design work.

CONTENT DEVELOPMENT

We called in our longtime friends and creative hard-hitters Manny Marquez and Dave Smith to breathe a soul into the #Trailgate campaign. We took to the wide-open road, dirt trailheads, and go-to aprés spots to show the full line of racks in all their go-anywhere glory.

ROLLOUT

The epicenter of campaign deployment was the flashy landing page, boosted by the 24-hour homepage takeover of PinkBike.com. Anchored by the campaign overview video, the story played out on the landing page strategically, first introducing the campaign creative then rolling out the new products. For a full six weeks, the content emblazoned all of Yakima’s social media channels reminding people why togetherness is at the center of the love for riding and, just as important, selling the sh*t out of some racks.


We saw huge growth over a short time, and the users have stayed with the brand after the contest ended.
—JONNY WOODS, BRAND MANAGER

CRKT 2021 Lifestyle Shoot

#TRAILGATE
What we did
Web Design & Development
Campaign Strategy
Advertising (Online & Print)
Point of Sale
Content Development (Photo & Video)
The Ask
Yakima approached us with an idea for a six-week campaign designed to boost their new season’s line of bike racks. Bringing with them a concept entitled #Trailgate, we were tasked with bringing the campaign to life with custom content, copywriting, and a deployment strategy. As bike lovers ourselves, it was a true work-meet-wheelhouse moment.
CAMPAIGN STRATEGY

Instead of creating stories that uplifted and illustrated their long-standing, powerful brand strategy: Confidence in Hand, we went out into the world and found them. After days of diving deep into our adventurous rolodexes and making phone call after phone call, we found three guys that lived Confidence in Hand every day.

CONTENT DEVELOPMENT

We called in our longtime friends and creative hard-hitters Manny Marquez and Dave Smith to breathe a soul into the #Trailgate campaign. We took to the wide-open road, dirt trailheads, and go-to aprés spots to show the full line of racks in all their go-anywhere glory.

ROLLOUT

The epicenter of campaign deployment was the flashy landing page, boosted by the 24-hour homepage takeover of PinkBike.com. Anchored by the campaign overview video, the story played out on the landing page strategically, first introducing the campaign creative then rolling out the new products. For a full six weeks, the content emblazoned all of Yakima’s social media channels reminding people why togetherness is at the center of the love for riding and, just as important, selling the sh*t out of some racks.


We saw huge growth over a short time, and the users have stayed with the brand after the contest ended.
—JONNY WOODS, BRAND MANAGER
CONTENT DEVELOPMENT

Instead of zeroing in on the story of the knives, we dove into the stories of the three rugged, march-by-the-beat-of-your-own drum guys. This is when the knives came to life in ways we could never tell in a studio or a product description. This is where Confidence in Hand truly makes sense—in the angry oceans, the expansive skies, and deep in the woods. We were there to capture it all.

ROLLOUT

We created three full-blown blog posts that became the epicenter of these stories. Replete with photos, video, and an honest retelling, this is where we drove traffic from all other channels. Embedded within these posts (and elsewhere, too) we embedded powerful calls to purchase.

EXECUTION

The Wells Fargo Careers site is chock full of engaging information and resources for job seekers so we amplified their presence with a UX exercise and reimagination of what their site could do. Using full-width design, we brought our story to life with color, escorting the user through the value proposition of a job at Wells Fargo while providing them ample opportunity to click through and get their application process started or find a story that better suited them.

Yakima

#TRAILGATE
What we did
Web Design & Development
Campaign Strategy
Advertising (Online & Print)
Point of Sale
Content Development (Photo & Video)
The Ask
Yakima approached us with an idea for a six-week campaign designed to boost their new season’s line of bike racks. Bringing with them a concept entitled #Trailgate, we were tasked with bringing the campaign to life with custom content, copywriting, and a deployment strategy. As bike lovers ourselves, it was a true work-meet-wheelhouse moment.
CAMPAIGN STRATEGY

It all started with writing, writing, and more writing. A strong and clear, yet lighthearted and playful campaign anthem became the rock-solid foundation upon which we built visual guides and creative direction for our photographer and videographer friends. It also became the anchoring concept from which we borrowed for all extension copy and design work.

CONTENT DEVELOPMENT

We called in our longtime friends and creative hard-hitters Manny Marquez and Dave Smith to breathe a soul into the #Trailgate campaign. We took to the wide-open road, dirt trailheads, and go-to aprés spots to show the full line of racks in all their go-anywhere glory.

ROLLOUT

The epicenter of campaign deployment was the flashy landing page, boosted by the 24-hour homepage takeover of PinkBike.com. Anchored by the campaign overview video, the story played out on the landing page strategically, first introducing the campaign creative then rolling out the new products. For a full six weeks, the content emblazoned all of Yakima’s social media channels reminding people why togetherness is at the center of the love for riding and, just as important, selling the sh*t out of some racks.


We saw huge growth over a short time, and the users have stayed with the brand after the contest ended.
—JONNY WOODS, BRAND MANAGER

Yakima

#TRAILGATE
What we did
Web Design & Development
Campaign Strategy
Advertising (Online & Print)
Point of Sale
Content Development (Photo & Video)
The Ask
Yakima approached us with an idea for a six-week campaign designed to boost their new season’s line of bike racks. Bringing with them a concept entitled #Trailgate, we were tasked with bringing the campaign to life with custom content, copywriting, and a deployment strategy. As bike lovers ourselves, it was a true work-meet-wheelhouse moment.
CAMPAIGN STRATEGY

It all started with writing, writing, and more writing. A strong and clear, yet lighthearted and playful campaign anthem became the rock-solid foundation upon which we built visual guides and creative direction for our photographer and videographer friends. It also became the anchoring concept from which we borrowed for all extension copy and design work.

MARKETING STRATEGY

From our research, we knew that our core demographic is highly engaged on Instagram, stays on top of her email inbox, and is the primary trip planner for her family and friend group. So we crafted our marketing strategy around reaching her with relevant and timely information on the platforms she frequents. We also work hand-in-hand with a PR firm to ensure our strategies are in lockstep and mutually beneficial.

WEBSITE

A from-scratch website was desperately needed. Not only to divorce the exciting, fresh tourism-centered messaging from Chamber of Commerce resources, but to optimize SEO and house hardworking, dynamic content. We’re still in the throes of building, but check back soon!

“Blue Collar Agency is a creative powerhouse, consistently producing refreshing, original content for our brand and strategy. They excel in their ability to listen to the demands of the destination marketing industry and drive strategy while adapting to the ever changing needs. Blue Collar agency is truly an extension of the Visit Hood River team.”
- ASHLEY HUCKABY MAY - DIRECTOR
LET’S TALK SHOP

We’re always ready to pop the hood and dive in.

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