Veterinarians who own their practice—those who built their hospital brick by figurative brick—are, to us, emblematic of all that is great about this industry. They’re the guiding light of what we do, the experts in their field, the beating heart of their practice.

We’re here to channel the love and devotion that practice owners have for their careers and the loyalty of the pet owners who entrust them with the wellness of their furry family members. We’re here to guide the industry toward a place where logistical, technological, and administrative noise falls away. That’s when the pets come first; that’s the way it should always be.

After extensive research and creating a narrative we all could believe in, a curious mascot emerged: Bunz. Making a bunny the face of a veterinary hospital may seem a bit off the wall, but he has asserted himself perfectly as a true differentiator, and that has made all the difference. We then expressed the new brand through colorful illustrations that not only stood out among the stock-saturated pet health industry, but also cut down on crew, talent, and time budgets that original photography would have required.

As the final step in bringing the WellHaven brand to life, we consulted on the buildouts of their new spaces. Centering our strategy on the brand anthem, Your Care Companion, we helped them pick out everything from wall color to floor texture, making each space a loving, caring experience from the moment a dog mom, or dad walked in the door.