Wellhaven Pet Health

YOUR CARE COMPANION
What we did
Research
Branding
Built-Environment Consultation
Marketing Strategy Consultation
Asset Attainment/Organization
The Ask
As a fledgling company built of ex-Big Vet Health veterans, WellHaven needed to find its voice. They asked us to help them uncover their brand truths then spin them into an identity that’s crafted to last.
BRANDING

After extensive research and creating a narrative to believe in, Bunz emerged. Making a bunny the face of a veterinary hospital may seem a bit off the wall, but he has asserted himself perfectly as a true differentiator, and that has made all the difference.


BUILT ENVIRONMENTS

With a perfectly-tailored brand in place, we got to work bringing it to life. We helped consult WellHaven on their brand-new built spaces. Centering the brand strategy, “Your Care Companion,” we helped them pick out everything from wall color to floor texture, making each space a loving, caring experience from the moment a dog mom or dad walked in the door.


ONGOING ASSET CREATION

For WellHaven, illustrations were a perfect choice. Not only do they truly stand out among the stock-saturated pet health industry, but whenever a new use case arises, we can create an asset that’s perfectly tailored to the situation without having to rally talent and a crew. Winning.


RESULTS

In year one of their business, WellHaven set a goal of opening 40 new vet hospitals. At the end of 2017, they opened their 150th. We’re so pleased to have helped to set them up for success.



CRKT 2021 Lifestyle Shoot

YOUR CARE COMPANION
What we did
Research
Branding
Built-Environment Consultation
Marketing Strategy Consultation
Asset Attainment/Organization
The Ask
As a fledgling company built of ex-Big Vet Health veterans, WellHaven needed to find its voice. They asked us to help them uncover their brand truths then spin them into an identity that’s crafted to last.
CAMPAIGN STRATEGY

Instead of creating stories that uplifted and illustrated their long-standing, powerful brand strategy: Confidence in Hand, we went out into the world and found them. After days of diving deep into our adventurous rolodexes and making phone call after phone call, we found three guys that lived Confidence in Hand every day.


CONTENT DEVELOPMENT

Instead of zeroing in on the story of the knives, we dove into the stories of the three rugged, march-by-the-beat-of-your-own drum guys. This is when the knives came to life in ways we could never tell in a studio or a product description. This is where Confidence in Hand truly makes sense—in the angry oceans, the expansive skies, and deep in the woods. We were there to capture it all.

ROLLOUT

We created three full-blown blog posts that became the epicenter of these stories. Replete with photos, video, and an honest retelling, this is where we drove traffic from all other channels. Embedded within these posts (and elsewhere, too) we embedded powerful calls to purchase.

EXECUTION

The Wells Fargo Careers site is chock full of engaging information and resources for job seekers so we amplified their presence with a UX exercise and reimagination of what their site could do. Using full-width design, we brought our story to life with color, escorting the user through the value proposition of a job at Wells Fargo while providing them ample opportunity to click through and get their application process started or find a story that better suited them.

Wellhaven Pet Health

YOUR CARE COMPANION
What we did
Research
Branding
Built-Environment Consultation
Marketing Strategy Consultation
Asset Attainment/Organization
The Ask
As a fledgling company built of ex-Big Vet Health veterans, WellHaven needed to find its voice. They asked us to help them uncover their brand truths then spin them into an identity that’s crafted to last.
BRANDING

After extensive research and creating a narrative to believe in, Bunz emerged. Making a bunny the face of a veterinary hospital may seem a bit off the wall, but he has asserted himself perfectly as a true differentiator, and that has made all the difference.


BUILT ENVIRONMENTS

With a perfectly-tailored brand in place, we got to work bringing it to life. We helped consult WellHaven on their brand-new built spaces. Centering the brand strategy, “Your Care Companion,” we helped them pick out everything from wall color to floor texture, making each space a loving, caring experience from the moment a dog mom or dad walked in the door.


ONGOING ASSET CREATION

For WellHaven, illustrations were a perfect choice. Not only do they truly stand out among the stock-saturated pet health industry, but whenever a new use case arises, we can create an asset that’s perfectly tailored to the situation without having to rally talent and a crew. Winning.


RESULTS

In year one of their business, WellHaven set a goal of opening 40 new vet hospitals. At the end of 2017, they opened their 150th. We’re so pleased to have helped to set them up for success.



Wellhaven Pet Health

YOUR CARE COMPANION
What we did
Research
Branding
Built-Environment Consultation
Marketing Strategy Consultation
Asset Attainment/Organization
The Ask
As a fledgling company built of ex-Big Vet Health veterans, WellHaven needed to find its voice. They asked us to help them uncover their brand truths then spin them into an identity that’s crafted to last.
BRANDING

After extensive research and creating a narrative to believe in, Bunz emerged. Making a bunny the face of a veterinary hospital may seem a bit off the wall, but he has asserted himself perfectly as a true differentiator, and that has made all the difference.

BUILT ENVIRONMENTS

With a perfectly-tailored brand in place, we got to work bringing it to life. We helped consult WellHaven on their brand-new built spaces. Centering the brand strategy, “Your Care Companion,” we helped them pick out everything from wall color to floor texture, making each space a loving, caring experience from the moment a dog mom or dad walked in the door.


ONGOING ASSET CREATION

For WellHaven, illustrations were a perfect choice. Not only do they truly stand out among the stock-saturated pet health industry, but whenever a new use case arises, we can create an asset that’s perfectly tailored to the situation without having to rally talent and a crew. Winning.


RESULTS

In year one of their business, WellHaven set a goal of opening 40 new vet hospitals. At the end of 2017, they opened their 150th. We’re so pleased to have helped to set them up for success.



MARKETING STRATEGY

From our research, we knew that our core demographic is highly engaged on Instagram, stays on top of her email inbox, and is the primary trip planner for her family and friend group. So we crafted our marketing strategy around reaching her with relevant and timely information on the platforms she frequents. We also work hand-in-hand with a PR firm to ensure our strategies are in lockstep and mutually beneficial.

WEBSITE

A from-scratch website was desperately needed. Not only to divorce the exciting, fresh tourism-centered messaging from Chamber of Commerce resources, but to optimize SEO and house hardworking, dynamic content. We’re still in the throes of building, but check back soon!

“Blue Collar Agency is a creative powerhouse, consistently producing refreshing, original content for our brand and strategy. They excel in their ability to listen to the demands of the destination marketing industry and drive strategy while adapting to the ever changing needs. Blue Collar agency is truly an extension of the Visit Hood River team.”
- ASHLEY HUCKABY MAY - DIRECTOR
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