After extensive research and creating a narrative to believe in, Bunz emerged. Making a bunny the face of a veterinary hospital may seem a bit off the wall, but he has asserted himself perfectly as a true differentiator, and that has made all the difference.
With a perfectly-tailored brand in place, we got to work bringing it to life. We helped consult WellHaven on their brand-new built spaces. Centering the brand strategy, “Your Care Companion,” we helped them pick out everything from wall color to floor texture, making each space a loving, caring experience from the moment a dog mom or dad walked in the door.
For WellHaven, illustrations were a perfect choice. Not only do they truly stand out among the stock-saturated pet health industry, but whenever a new use case arises, we can create an asset that’s perfectly tailored to the situation without having to rally talent and a crew. Winning.
In year one of their business, WellHaven set a goal of opening 40 new vet hospitals. At the end of 2017, they opened their 150th. We’re so pleased to have helped to set them up for success.
We dug deep into why the world’s best talent should choose Wells Fargo; we made them prove it. Talking to dozens of career Wells Fargo professionals, we began to hear the same story again and again: the lateral movement, endless possibility, empathetic support, and true community was just the beginning. Uncovering more about our target demographics also helped us frame our thinking around value propositions as they pertained to different groups, and how to cater our message to resonate.
We devised the campaign: Bring YOU to Work. Wells Fargo truly uplifts the individuality of their team, allowing their people to thrive based on their innate talents, skills, and—most importantly—their interests even if they seemingly have nothing to do with their job description. So, we decided to holler this from the rooftops using a campaign that would say it quite literally. We knew this campaign would have far greater impact if we were able to introduce job hunters to actual Wells Fargo employees. So that’s just what we did.
We worked with renowned photographer Nicolle Clemetson to bring our campaign photography to life, crafting top-down scenes of unique employees’ desks with surreal pops of color. Then, with the help of our friends at Shields Films, we captured each of the employee’s stories on film, centering mostly on their outside-of-work life while clearly calling to those that are are on the job hunt.
The Wells Fargo Careers site is chock full of engaging information and resources for job seekers so we amplified their presence with a UX exercise and reimagination of what their site could do. Using full-width design, we brought our story to life with color, escorting the user through the value proposition of a job at Wells Fargo while providing them ample opportunity to click through and get their application process started or find a story that better suited them.