Visit Sun Valley

YOUR LAZY PARTS WILL HATE US
What we did
Advertising (Online & Print)
Web Design & Development
Copywriting
The Ask
3400’ of unbroken vertical is a gloriously terrifying prospect (the good kind), especially on a pow day. So when Sun Valley Marketing Alliance asked us to create a winter campaign to incite excitement in skiers and snowboarders from across the country, we broke out a case of our favorite chairlift beers and got to work.
CAMPAIGN STRATEGY

Sun Valley’s main competitors are behemoth Colorado resorts and Utah’s powder-dishing wonderlands, and we wanted to address this fact head-on. They’re afforded a competitive advantage not because they’re privy to something that Sun Valley isn’t, but because they’re definitively on the beaten path—airfare is cheap, there is a plethora of middle-of-the-road lodging, and no matter where you’re coming from, you can get there by way of a major highway.

Our goal for this campaign was to let skiers and snowboards from coast to coast in on a little secret: Sun Valley Mountain Resort may be more difficult to get to than the others, but it’s absolutely worth it.

ROLLOUT

After nailing the messaging concept, we moved into visual execution and did quite a bit of exploration. We dabbled with human-centric imagery, shred-centric graphics, and everything in between. In the end, the final print ad delivered on all things Sun Valley: relaxation, silliness, family time, and, of course, slashing steep pow turns.

Visit Sun Valley

YOUR LAZY PARTS WILL HATE US
What we did
Advertising (Online & Print)
Web Design & Development
Copywriting
The Ask
3400’ of unbroken vertical is a gloriously terrifying prospect (the good kind), especially on a pow day. So when Sun Valley Marketing Alliance asked us to create a winter campaign to incite excitement in skiers and snowboarders from across the country, we broke out a case of our favorite chairlift beers and got to work.
CAMPAIGN STRATEGY

Sun Valley’s main competitors are behemoth Colorado resorts and Utah’s powder-dishing wonderlands, and we wanted to address this fact head-on. They’re afforded a competitive advantage not because they’re privy to something that Sun Valley isn’t, but because they’re definitively on the beaten path—airfare is cheap, there is a plethora of middle-of-the-road lodging, and no matter where you’re coming from, you can get there by way of a major highway.

Our goal for this campaign was to let skiers and snowboards from coast to coast in on a little secret: Sun Valley Mountain Resort may be more difficult to get to than the others, but it’s absolutely worth it.

ROLLOUT

After nailing the messaging concept, we moved into visual execution and did quite a bit of exploration. We dabbled with human-centric imagery, shred-centric graphics, and everything in between. In the end, the final print ad delivered on all things Sun Valley: relaxation, silliness, family time, and, of course, slashing steep pow turns.

LET’S TALK SHOP

We’re always ready to pop the hood and dive in.

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