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Sun Valley’s main competitors are behemoth Colorado resorts and Utah’s powder-dishing wonderlands, and we wanted to address this fact head-on. They’re afforded a competitive advantage not because they’re privy to something that Sun Valley isn’t, but because they’re definitively on the beaten path—airfare is cheap, there is a plethora of middle-of-the-road lodging, and no matter where you’re coming from, you can get there by way of a major highway.
Our goal for this campaign was to let skiers and snowboards from coast to coast in on a little secret: Sun Valley Mountain Resort may be more difficult to get to than the others, but it’s absolutely worth it.
After nailing the messaging concept, we moved into visual execution and did quite a bit of exploration. We dabbled with human-centric imagery, shred-centric graphics, and everything in between. In the end, the final print ad delivered on all things Sun Valley: relaxation, silliness, family time, and, of course, slashing steep pow turns.
Instead of creating stories that uplifted and illustrated their long-standing, powerful brand strategy: Confidence in Hand, we went out into the world and found them. After days of diving deep into our adventurous rolodexes and making phone call after phone call, we found three guys that lived Confidence in Hand every day.
After nailing the messaging concept, we moved into visual execution and did quite a bit of exploration. We dabbled with human-centric imagery, shred-centric graphics, and everything in between. In the end, the final print ad delivered on all things Sun Valley: relaxation, silliness, family time, and, of course, slashing steep pow turns.
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Instead of zeroing in on the story of the knives, we dove into the stories of the three rugged, march-by-the-beat-of-your-own drum guys. This is when the knives came to life in ways we could never tell in a studio or a product description. This is where Confidence in Hand truly makes sense—in the angry oceans, the expansive skies, and deep in the woods. We were there to capture it all.
We created three full-blown blog posts that became the epicenter of these stories. Replete with photos, video, and an honest retelling, this is where we drove traffic from all other channels. Embedded within these posts (and elsewhere, too) we embedded powerful calls to purchase.
The Wells Fargo Careers site is chock full of engaging information and resources for job seekers so we amplified their presence with a UX exercise and reimagination of what their site could do. Using full-width design, we brought our story to life with color, escorting the user through the value proposition of a job at Wells Fargo while providing them ample opportunity to click through and get their application process started or find a story that better suited them.
Sun Valley’s main competitors are behemoth Colorado resorts and Utah’s powder-dishing wonderlands, and we wanted to address this fact head-on. They’re afforded a competitive advantage not because they’re privy to something that Sun Valley isn’t, but because they’re definitively on the beaten path—airfare is cheap, there is a plethora of middle-of-the-road lodging, and no matter where you’re coming from, you can get there by way of a major highway.
Our goal for this campaign was to let skiers and snowboards from coast to coast in on a little secret: Sun Valley Mountain Resort may be more difficult to get to than the others, but it’s absolutely worth it.
After nailing the messaging concept, we moved into visual execution and did quite a bit of exploration. We dabbled with human-centric imagery, shred-centric graphics, and everything in between. In the end, the final print ad delivered on all things Sun Valley: relaxation, silliness, family time, and, of course, slashing steep pow turns.
Sun Valley’s main competitors are behemoth Colorado resorts and Utah’s powder-dishing wonderlands, and we wanted to address this fact head-on. They’re afforded a competitive advantage not because they’re privy to something that Sun Valley isn’t, but because they’re definitively on the beaten path—airfare is cheap, there is a plethora of middle-of-the-road lodging, and no matter where you’re coming from, you can get there by way of a major highway.
Our goal for this campaign was to let skiers and snowboards from coast to coast in on a little secret: Sun Valley Mountain Resort may be more difficult to get to than the others, but it’s absolutely worth it.
From our research, we knew that our core demographic is highly engaged on Instagram, stays on top of her email inbox, and is the primary trip planner for her family and friend group. So we crafted our marketing strategy around reaching her with relevant and timely information on the platforms she frequents. We also work hand-in-hand with a PR firm to ensure our strategies are in lockstep and mutually beneficial.
A from-scratch website was desperately needed. Not only to divorce the exciting, fresh tourism-centered messaging from Chamber of Commerce resources, but to optimize SEO and house hardworking, dynamic content. We’re still in the throes of building, but check back soon!
“Blue Collar Agency is a creative powerhouse, consistently producing refreshing, original content for our brand and strategy. They excel in their ability to listen to the demands of the destination marketing industry and drive strategy while adapting to the ever changing needs. Blue Collar agency is truly an extension of the Visit Hood River team.”
