Visit Hood River

Mother Nature's Favorite
What we did
Research
Campaign Strategy
Art Direction
Copywriting
Content Development (Photo & Video)
Web Design
The Ask
We’re extremely proud to call Hood River home. So when Hood River’s tourism marketing agency simply couldn’t keep up with the fast-paced demands of our small yet rapidly-growing town, we were happy to step in and show the Chamber of Commerce what we could do. As is the case for most tourism marketing budgets, the Hood River coffers are padded with tax from the local hotels. So simply, the ask was: earn more overnight hotel stays. But the tactics and creative we devised ended up being immeasurably colorful.
RESEARCH

Trust us when we say that there are many, many differing opinions when it comes to the way a small, beloved, outdoorsy/wine-steeped/brewery-filled/boutique-studded gem of a town is marketed. Our first order of business was to ensure we understood the needs of all of the small business owners and stakeholders we were going to be representing. Additionally, we deployed a questionnaire to the already-beefed-up email list to better understand what motivates people to visit Hood River and what inspires them to return. Our findings not only fueled our marketing and content strategy, but served as the basis for a full rebrand and website build.


BRANDING & CAMPAIGN

The old Visit Hood River logo served the brand well, but we saw opportunities to make it something truly unique and recognizable. Once we freshened up the look, we set out to create a full brand campaign that would generate excitement and show the world what Hood River has to offer. So we devised the Mother Nature’s Favorite campaign: a bold statement that we back up in every iteration with facts and information about how Mother Nature doesn’t simply bathe Hood River in lovely, mild weather conditions for most of the year, but productive soil for prolific agricultural harvests, world-class biking, skiing, windsports, and more.

CRKT 2021 Lifestyle Shoot

Mother Nature's Favorite
What we did
Research
Campaign Strategy
Art Direction
Copywriting
Content Development (Photo & Video)
Web Design
The Ask
We’re extremely proud to call Hood River home. So when Hood River’s tourism marketing agency simply couldn’t keep up with the fast-paced demands of our small yet rapidly-growing town, we were happy to step in and show the Chamber of Commerce what we could do. As is the case for most tourism marketing budgets, the Hood River coffers are padded with tax from the local hotels. So simply, the ask was: earn more overnight hotel stays. But the tactics and creative we devised ended up being immeasurably colorful.
CAMPAIGN STRATEGY

Instead of creating stories that uplifted and illustrated their long-standing, powerful brand strategy: Confidence in Hand, we went out into the world and found them. After days of diving deep into our adventurous rolodexes and making phone call after phone call, we found three guys that lived Confidence in Hand every day.

CONTENT DEVELOPMENT

Instead of zeroing in on the story of the knives, we dove into the stories of the three rugged, march-by-the-beat-of-your-own drum guys. This is when the knives came to life in ways we could never tell in a studio or a product description. This is where Confidence in Hand truly makes sense—in the angry oceans, the expansive skies, and deep in the woods. We were there to capture it all.

ROLLOUT

We created three full-blown blog posts that became the epicenter of these stories. Replete with photos, video, and an honest retelling, this is where we drove traffic from all other channels. Embedded within these posts (and elsewhere, too) we embedded powerful calls to purchase.

EXECUTION

The Wells Fargo Careers site is chock full of engaging information and resources for job seekers so we amplified their presence with a UX exercise and reimagination of what their site could do. Using full-width design, we brought our story to life with color, escorting the user through the value proposition of a job at Wells Fargo while providing them ample opportunity to click through and get their application process started or find a story that better suited them.

Visit Hood River

Mother Nature's Favorite
What we did
Research
Campaign Strategy
Art Direction
Copywriting
Content Development (Photo & Video)
Web Design
The Ask
We’re extremely proud to call Hood River home. So when Hood River’s tourism marketing agency simply couldn’t keep up with the fast-paced demands of our small yet rapidly-growing town, we were happy to step in and show the Chamber of Commerce what we could do. As is the case for most tourism marketing budgets, the Hood River coffers are padded with tax from the local hotels. So simply, the ask was: earn more overnight hotel stays. But the tactics and creative we devised ended up being immeasurably colorful.
RESEARCH

Trust us when we say that there are many, many differing opinions when it comes to the way a small, beloved, outdoorsy/wine-steeped/brewery-filled/boutique-studded gem of a town is marketed. Our first order of business was to ensure we understood the needs of all of the small business owners and stakeholders we were going to be representing. Additionally, we deployed a questionnaire to the already-beefed-up email list to better understand what motivates people to visit Hood River and what inspires them to return. Our findings not only fueled our marketing and content strategy, but served as the basis for a full rebrand and website build.


BRANDING & CAMPAIGN

The old Visit Hood River logo served the brand well, but we saw opportunities to make it something truly unique and recognizable. Once we freshened up the look, we set out to create a full brand campaign that would generate excitement and show the world what Hood River has to offer. So we devised the Mother Nature’s Favorite campaign: a bold statement that we back up in every iteration with facts and information about how Mother Nature doesn’t simply bathe Hood River in lovely, mild weather conditions for most of the year, but productive soil for prolific agricultural harvests, world-class biking, skiing, windsports, and more.

Visit Hood River

Mother Nature's Favorite
What we did
Research
Campaign Strategy
Art Direction
Copywriting
Content Development (Photo & Video)
Web Design
The Ask
We’re extremely proud to call Hood River home. So when Hood River’s tourism marketing agency simply couldn’t keep up with the fast-paced demands of our small yet rapidly-growing town, we were happy to step in and show the Chamber of Commerce what we could do. As is the case for most tourism marketing budgets, the Hood River coffers are padded with tax from the local hotels. So simply, the ask was: earn more overnight hotel stays. But the tactics and creative we devised ended up being immeasurably colorful.
RESEARCH

Trust us when we say that there are many, many differing opinions when it comes to the way a small, beloved, outdoorsy/wine-steeped/brewery-filled/boutique-studded gem of a town is marketed. Our first order of business was to ensure we understood the needs of all of the small business owners and stakeholders we were going to be representing. Additionally, we deployed a questionnaire to the already-beefed-up email list to better understand what motivates people to visit Hood River and what inspires them to return. Our findings not only fueled our marketing and content strategy, but served as the basis for a full rebrand and website build.


BRANDING & CAMPAIGN

The old Visit Hood River logo served the brand well, but we saw opportunities to make it something truly unique and recognizable. Once we freshened up the look, we set out to create a full brand campaign that would generate excitement and show the world what Hood River has to offer. So we devised the Mother Nature’s Favorite campaign: a bold statement that we back up in every iteration with facts and information about how Mother Nature doesn’t simply bathe Hood River in lovely, mild weather conditions for most of the year, but productive soil for prolific agricultural harvests, world-class biking, skiing, windsports, and more.

MARKETING STRATEGY

From our research, we knew that our core demographic is highly engaged on Instagram, stays on top of her email inbox, and is the primary trip planner for her family and friend group. So we crafted our marketing strategy around reaching her with relevant and timely information on the platforms she frequents. We also work hand-in-hand with a PR firm to ensure our strategies are in lockstep and mutually beneficial.

WEBSITE

A from-scratch website was desperately needed. Not only to divorce the exciting, fresh tourism-centered messaging from Chamber of Commerce resources, but to optimize SEO and house hardworking, dynamic content. We’re still in the throes of building, but check back soon!

“Blue Collar Agency is a creative powerhouse, consistently producing refreshing, original content for our brand and strategy. They excel in their ability to listen to the demands of the destination marketing industry and drive strategy while adapting to the ever changing needs. Blue Collar agency is truly an extension of the Visit Hood River team.”
- ASHLEY HUCKABY MAY - DIRECTOR
LET’S TALK SHOP

We’re always ready to pop the hood and dive in.

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