Snowbasin

BEST SNOW ON EARTH
What we did
Web Design & Development
The Ask
For a relatively inexpensive lift ticket, the perks at Snowbasin Ski Resort are piled high—short lines, room to shred, and plenty to do when you wake up and your legs are dying for an off day. Their team approached us asking for help designing a website to match their on-site experience, no simple feat.
APPROACH

Our primary focus was clarity. We revamped the sitemap, updated page layout, and organized content all while digging into the extensive library of assets provided by the resort. An additional challenge was creating the proper space for peripheral content—bright colors denoting zone changes, sharp imagery, and clear call-out buttons were sprinkled throughout lending flow while packing in plenty of information.

ACTIVATION

A major consideration for this audience is device. Only a small slice would ever be viewing on a desktop so the importance of total responsiveness is paramount. And finally, creating a site with back-end usability was an imperative—the good people at Snowbasin needed to be able to modify content without wanting to throw their mice across the room. The end result: see for yourself.

CRKT 2021 Lifestyle Shoot

BEST SNOW ON EARTH
What we did
Web Design & Development
The Ask
For a relatively inexpensive lift ticket, the perks at Snowbasin Ski Resort are piled high—short lines, room to shred, and plenty to do when you wake up and your legs are dying for an off day. Their team approached us asking for help designing a website to match their on-site experience, no simple feat.
CAMPAIGN STRATEGY

Instead of creating stories that uplifted and illustrated their long-standing, powerful brand strategy: Confidence in Hand, we went out into the world and found them. After days of diving deep into our adventurous rolodexes and making phone call after phone call, we found three guys that lived Confidence in Hand every day.

ACTIVATION

A major consideration for this audience is device. Only a small slice would ever be viewing on a desktop so the importance of total responsiveness is paramount. And finally, creating a site with back-end usability was an imperative—the good people at Snowbasin needed to be able to modify content without wanting to throw their mice across the room. The end result: see for yourself.

CONTENT DEVELOPMENT

Instead of zeroing in on the story of the knives, we dove into the stories of the three rugged, march-by-the-beat-of-your-own drum guys. This is when the knives came to life in ways we could never tell in a studio or a product description. This is where Confidence in Hand truly makes sense—in the angry oceans, the expansive skies, and deep in the woods. We were there to capture it all.

ROLLOUT

We created three full-blown blog posts that became the epicenter of these stories. Replete with photos, video, and an honest retelling, this is where we drove traffic from all other channels. Embedded within these posts (and elsewhere, too) we embedded powerful calls to purchase.

EXECUTION

The Wells Fargo Careers site is chock full of engaging information and resources for job seekers so we amplified their presence with a UX exercise and reimagination of what their site could do. Using full-width design, we brought our story to life with color, escorting the user through the value proposition of a job at Wells Fargo while providing them ample opportunity to click through and get their application process started or find a story that better suited them.

Snowbasin

BEST SNOW ON EARTH
What we did
Web Design & Development
The Ask
For a relatively inexpensive lift ticket, the perks at Snowbasin Ski Resort are piled high—short lines, room to shred, and plenty to do when you wake up and your legs are dying for an off day. Their team approached us asking for help designing a website to match their on-site experience, no simple feat.
APPROACH

Our primary focus was clarity. We revamped the sitemap, updated page layout, and organized content all while digging into the extensive library of assets provided by the resort. An additional challenge was creating the proper space for peripheral content—bright colors denoting zone changes, sharp imagery, and clear call-out buttons were sprinkled throughout lending flow while packing in plenty of information.

ACTIVATION

A major consideration for this audience is device. Only a small slice would ever be viewing on a desktop so the importance of total responsiveness is paramount. And finally, creating a site with back-end usability was an imperative—the good people at Snowbasin needed to be able to modify content without wanting to throw their mice across the room. The end result: see for yourself.

Snowbasin

BEST SNOW ON EARTH
What we did
Web Design & Development
The Ask
For a relatively inexpensive lift ticket, the perks at Snowbasin Ski Resort are piled high—short lines, room to shred, and plenty to do when you wake up and your legs are dying for an off day. Their team approached us asking for help designing a website to match their on-site experience, no simple feat.
APPROACH

Our primary focus was clarity. We revamped the sitemap, updated page layout, and organized content all while digging into the extensive library of assets provided by the resort. An additional challenge was creating the proper space for peripheral content—bright colors denoting zone changes, sharp imagery, and clear call-out buttons were sprinkled throughout lending flow while packing in plenty of information.

MARKETING STRATEGY

From our research, we knew that our core demographic is highly engaged on Instagram, stays on top of her email inbox, and is the primary trip planner for her family and friend group. So we crafted our marketing strategy around reaching her with relevant and timely information on the platforms she frequents. We also work hand-in-hand with a PR firm to ensure our strategies are in lockstep and mutually beneficial.

WEBSITE

A from-scratch website was desperately needed. Not only to divorce the exciting, fresh tourism-centered messaging from Chamber of Commerce resources, but to optimize SEO and house hardworking, dynamic content. We’re still in the throes of building, but check back soon!

“Blue Collar Agency is a creative powerhouse, consistently producing refreshing, original content for our brand and strategy. They excel in their ability to listen to the demands of the destination marketing industry and drive strategy while adapting to the ever changing needs. Blue Collar agency is truly an extension of the Visit Hood River team.”
- ASHLEY HUCKABY MAY - DIRECTOR
LET’S TALK SHOP

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