Slingshot

Different by Design
What we did
Art Direction
Copywriting
Branding
Brand Strategy
The Ask
When Slingshot brought us on board to lend a hand with wrapping up their brand development, we knew it was an opportunity to demonstrate top-notch creativity across multiple channels. Slingshot provided a worthy challenge by requesting a brand anthem that speaks to their uniqueness, while also appealing to many types of watersports enthusiasts.
BRAND STRATEGY

Acknowledging Slingshot’s origin story was a must, as well as their trademark for groundbreaking innovation. Hence, Slingshot’s new anthem rose from the depths of our combined creative recesses with increasing clarity, “Different by Design”. The anthem resonated with Slingshot wholeheartedly. It became the North Star concept to which we looked to for all extension copy and design work.

ROLLOUT

“Different by Design” was carefully typeset and added to the new Slingshot logo as an additional version for use. A standalone anthem graphic was also created for ultimate flexibility and use in various applications like apparel, product, and environmental designs. These new brand elements, with their corresponding usage rules, were then added to the brand guide for use by both internal and external teams.

“We were looking to own the digital bike space – launching two new bike racks – for a short time period and we wanted omnichannel consistency. A tremendous amount of work went into the design and development of the new StageTwo and HangTight bike racks so it was only right that the launch be given the same amount of respect. Blue Collar shifted into high gear and topped the podium. Not only were the ideas they brought to the table fresh and on-brand but they presented the level of stoke we were looking for.“
-  MARIE MAJOR, DIRECTOR OF CONSUMER EXPERIENCE

Slingshot

Different by Design
What we did
Art Direction
Copywriting
Branding
Brand Strategy
The Ask
When Slingshot brought us on board to lend a hand with wrapping up their brand development, we knew it was an opportunity to demonstrate top-notch creativity across multiple channels. Slingshot provided a worthy challenge by requesting a brand anthem that speaks to their uniqueness, while also appealing to many types of watersports enthusiasts.
BRAND STRATEGY

Acknowledging Slingshot’s origin story was a must, as well as their trademark for groundbreaking innovation. Hence, Slingshot’s new anthem rose from the depths of our combined creative recesses with increasing clarity, “Different by Design”. The anthem resonated with Slingshot wholeheartedly. It became the North Star concept to which we looked to for all extension copy and design work.

ROLLOUT

“Different by Design” was carefully typeset and added to the new Slingshot logo as an additional version for use. A standalone anthem graphic was also created for ultimate flexibility and use in various applications like apparel, product, and environmental designs. These new brand elements, with their corresponding usage rules, were then added to the brand guide for use by both internal and external teams.

“We were looking to own the digital bike space – launching two new bike racks – for a short time period and we wanted omnichannel consistency. A tremendous amount of work went into the design and development of the new StageTwo and HangTight bike racks so it was only right that the launch be given the same amount of respect. Blue Collar shifted into high gear and topped the podium. Not only were the ideas they brought to the table fresh and on-brand but they presented the level of stoke we were looking for.“
-  MARIE MAJOR, DIRECTOR OF CONSUMER EXPERIENCE

Slingshot

Different by Design
What we did
Art Direction
Copywriting
Branding
Brand Strategy
The Ask
When Slingshot brought us on board to lend a hand with wrapping up their brand development, we knew it was an opportunity to demonstrate top-notch creativity across multiple channels. Slingshot provided a worthy challenge by requesting a brand anthem that speaks to their uniqueness, while also appealing to many types of watersports enthusiasts.
BRAND STRATEGY

Acknowledging Slingshot’s origin story was a must, as well as their trademark for groundbreaking innovation. Hence, Slingshot’s new anthem rose from the depths of our combined creative recesses with increasing clarity, “Different by Design”. The anthem resonated with Slingshot wholeheartedly. It became the North Star concept to which we looked to for all extension copy and design work.

ROLLOUT

“Different by Design” was carefully typeset and added to the new Slingshot logo as an additional version for use. A standalone anthem graphic was also created for ultimate flexibility and use in various applications like apparel, product, and environmental designs. These new brand elements, with their corresponding usage rules, were then added to the brand guide for use by both internal and external teams.

I so appreciate Blue Collar giving me the opportunity to get a behind the scenes look at the photo shoot. It was incredible to see the amount of thought and preparation that went into each shot, and how passionate each member of the team was about what they were doing. Everyone involved clearly cared deeply about the images they were capturing and the story they were telling with those images, and it was a privilege for me to see them in action. And certainly the highlight of the day was getting the opportunity to fly in one of TacAero’s tailwheel planes, what an amazing experience!
-  MARK SCHREIBER, PRESIDENT

Slingshot

Different by Design
What we did
Art Direction
Copywriting
Branding
Brand Strategy
The Ask
When Slingshot brought us on board to lend a hand with wrapping up their brand development, we knew it was an opportunity to demonstrate top-notch creativity across multiple channels. Slingshot provided a worthy challenge by requesting a brand anthem that speaks to their uniqueness, while also appealing to many types of watersports enthusiasts.
BRAND STRATEGY

Acknowledging Slingshot’s origin story was a must, as well as their trademark for groundbreaking innovation. Hence, Slingshot’s new anthem rose from the depths of our combined creative recesses with increasing clarity, “Different by Design”. The anthem resonated with Slingshot wholeheartedly. It became the North Star concept to which we looked to for all extension copy and design work.

ROLLOUT

“Different by Design” was carefully typeset and added to the new Slingshot logo as an additional version for use. A standalone anthem graphic was also created for ultimate flexibility and use in various applications like apparel, product, and environmental designs. These new brand elements, with their corresponding usage rules, were then added to the brand guide for use by both internal and external teams.

CRKT 2021 Lifestyle Shoot

Different by Design
What we did
Art Direction
Copywriting
Branding
Brand Strategy
The Ask
When Slingshot brought us on board to lend a hand with wrapping up their brand development, we knew it was an opportunity to demonstrate top-notch creativity across multiple channels. Slingshot provided a worthy challenge by requesting a brand anthem that speaks to their uniqueness, while also appealing to many types of watersports enthusiasts.
CAMPAIGN STRATEGY

Instead of creating stories that uplifted and illustrated their long-standing, powerful brand strategy: Confidence in Hand, we went out into the world and found them. After days of diving deep into our adventurous rolodexes and making phone call after phone call, we found three guys that lived Confidence in Hand every day.

CONTENT DEVELOPMENT

Instead of zeroing in on the story of the knives, we dove into the stories of the three rugged, march-by-the-beat-of-your-own drum guys. This is when the knives came to life in ways we could never tell in a studio or a product description. This is where Confidence in Hand truly makes sense—in the angry oceans, the expansive skies, and deep in the woods. We were there to capture it all.

ROLLOUT

We created three full-blown blog posts that became the epicenter of these stories. Replete with photos, video, and an honest retelling, this is where we drove traffic from all other channels. Embedded within these posts (and elsewhere, too) we embedded powerful calls to purchase.

EXECUTION

The Wells Fargo Careers site is chock full of engaging information and resources for job seekers so we amplified their presence with a UX exercise and reimagination of what their site could do. Using full-width design, we brought our story to life with color, escorting the user through the value proposition of a job at Wells Fargo while providing them ample opportunity to click through and get their application process started or find a story that better suited them.

Slingshot

Different by Design
What we did
Art Direction
Copywriting
Branding
Brand Strategy
The Ask
When Slingshot brought us on board to lend a hand with wrapping up their brand development, we knew it was an opportunity to demonstrate top-notch creativity across multiple channels. Slingshot provided a worthy challenge by requesting a brand anthem that speaks to their uniqueness, while also appealing to many types of watersports enthusiasts.
BRAND STRATEGY

Acknowledging Slingshot’s origin story was a must, as well as their trademark for groundbreaking innovation. Hence, Slingshot’s new anthem rose from the depths of our combined creative recesses with increasing clarity, “Different by Design”. The anthem resonated with Slingshot wholeheartedly. It became the North Star concept to which we looked to for all extension copy and design work.

ROLLOUT

“Different by Design” was carefully typeset and added to the new Slingshot logo as an additional version for use. A standalone anthem graphic was also created for ultimate flexibility and use in various applications like apparel, product, and environmental designs. These new brand elements, with their corresponding usage rules, were then added to the brand guide for use by both internal and external teams.

Slingshot

Different by Design
What we did
Art Direction
Copywriting
Branding
Brand Strategy
The Ask
When Slingshot brought us on board to lend a hand with wrapping up their brand development, we knew it was an opportunity to demonstrate top-notch creativity across multiple channels. Slingshot provided a worthy challenge by requesting a brand anthem that speaks to their uniqueness, while also appealing to many types of watersports enthusiasts.
BRAND STRATEGY

Acknowledging Slingshot’s origin story was a must, as well as their trademark for groundbreaking innovation. Hence, Slingshot’s new anthem rose from the depths of our combined creative recesses with increasing clarity, “Different by Design”. The anthem resonated with Slingshot wholeheartedly. It became the North Star concept to which we looked to for all extension copy and design work.

ROLLOUT

“Different by Design” was carefully typeset and added to the new Slingshot logo as an additional version for use. A standalone anthem graphic was also created for ultimate flexibility and use in various applications like apparel, product, and environmental designs. These new brand elements, with their corresponding usage rules, were then added to the brand guide for use by both internal and external teams.

MARKETING STRATEGY

From our research, we knew that our core demographic is highly engaged on Instagram, stays on top of her email inbox, and is the primary trip planner for her family and friend group. So we crafted our marketing strategy around reaching her with relevant and timely information on the platforms she frequents. We also work hand-in-hand with a PR firm to ensure our strategies are in lockstep and mutually beneficial.

WEBSITE

Guided by a new Visit Hood River tourism initiative, our team commenced a site overhaul by developing an SEO and UX optimized channel from scratch. The new digital space presents a welcoming, unique experience for inquisitive, first-time Hood River visitors, to enlivening the stories of local businesses. The culmination of best-in-class front-end components and freshly branded design elements amounts to a digital space we’re ever-so proud to present.

“Blue Collar Agency is a creative powerhouse, consistently producing refreshing, original content for our brand and strategy. They excel in their ability to listen to the demands of the destination marketing industry and drive strategy while adapting to the ever changing needs. Blue Collar agency is truly an extension of the Visit Hood River team.”
- ASHLEY HUCKABY MAY - DIRECTOR

Slingshot

Different by Design
What we did
Art Direction
Copywriting
Branding
Brand Strategy
The Ask
When Slingshot brought us on board to lend a hand with wrapping up their brand development, we knew it was an opportunity to demonstrate top-notch creativity across multiple channels. Slingshot provided a worthy challenge by requesting a brand anthem that speaks to their uniqueness, while also appealing to many types of watersports enthusiasts.
BRAND STRATEGY

Acknowledging Slingshot’s origin story was a must, as well as their trademark for groundbreaking innovation. Hence, Slingshot’s new anthem rose from the depths of our combined creative recesses with increasing clarity, “Different by Design”. The anthem resonated with Slingshot wholeheartedly. It became the North Star concept to which we looked to for all extension copy and design work.

ROLLOUT

“Different by Design” was carefully typeset and added to the new Slingshot logo as an additional version for use. A standalone anthem graphic was also created for ultimate flexibility and use in various applications like apparel, product, and environmental designs. These new brand elements, with their corresponding usage rules, were then added to the brand guide for use by both internal and external teams.

LET’S TALK SHOP

We’re always ready to pop the hood and dive in.

Get In Touch