Sigma Photo Redesign

A New Look for a Visionary Brand
What we did
Web Design & Development
Copywriting
Information Architecture
UX Research
The Ask
When your oldest client tasks you with redesigning their website, you go big. For Sigma, we knew a simple reskin wouldn’t cut it, so we ripped out the bones and started fresh to improve UX, make products more visible, upgrade the e-commerce journey, and bring more focus to end-result images (Sigma is a photography company, after all). To achieve these broad goals, nothing was left untouched, from page layouts to product taxonomies. The result was a faster, more capable, more beautiful experience that served the brand and its customers better.
CAMPAIGN ANTHEM & CREATIVE CONCEPTS

Our goal was to present the OpenRange as something so impressive, you had to see it to believe it. Our anthem of “Open Unbelievable” captured this idea while playing off the name of the product. It also matched perfectly to our creative concept of a Sasquatch family camping trip, which gave us a fun, eye-catching way to illustrate the product’s features and benefits.

VIDEO PRODUCTION

To present the OpenRange as the easy-to-use meal prep solution for the modern camper, we wrote, directed, and produced a 1.5-minute launch video that demonstrated the product being used in a real-life — albeit slightly exaggerated — scenario. To keep the budget within the client’s constraints, we developed a story  that could be told in a single location and without dialog.

PHOTO ASSET DEVELOPMENT

During the video production, we also captured still images that carried the characters and narrative into other contexts. The goal was to efficiently build a database of images that would not only be used in the immediate campaign deliverables, but also for future advertising, as needed.

LANDING PAGE & EMAIL

We designed and developed a campaign landing page and announcement email, both built around our core creative concept and using the image assets we created.

ONLINE ADS

We developed a collection of social and display ads targeting the outdoor enthusiast market.

"We were stepping into new territory with a product in a new-to-us category.  With the advertising market being heavily saturated we needed to cut through the clutter and we knew the Blue Collar team was perfect for the job. And they sure delivered! From the ideation to the attention to detail with props and costumes to the fast turnaround and end result – they crushed it!  People will be talking about this campaign for years to come."
MARIE MAJOR, DIRECTOR OF CONSUMER EXPERIENCE

Sigma Photo Redesign

A New Look for a Visionary Brand
What we did
Web Design & Development
Copywriting
Information Architecture
UX Research
The Ask
When your oldest client tasks you with redesigning their website, you go big. For Sigma, we knew a simple reskin wouldn’t cut it, so we ripped out the bones and started fresh to improve UX, make products more visible, upgrade the e-commerce journey, and bring more focus to end-result images (Sigma is a photography company, after all). To achieve these broad goals, nothing was left untouched, from page layouts to product taxonomies. The result was a faster, more capable, more beautiful experience that served the brand and its customers better.

Key results

Pretty pictures and a robust backend are great, but success has to be defined by the experience of the people visiting the site. Since launch, we’ve seen impressive analytics in line with our goals:

- 37% increase in average daily users

- 40% reduction in page load time

- Increased traffic to products via new taxonomies

- New “Lens Explore Page” ranked in the top three most visited pages, after the homepage

Sigma Photo Redesign

A New Look for a Visionary Brand
What we did
Web Design & Development
Copywriting
Information Architecture
UX Research
The Ask
When your oldest client tasks you with redesigning their website, you go big. For Sigma, we knew a simple reskin wouldn’t cut it, so we ripped out the bones and started fresh to improve UX, make products more visible, upgrade the e-commerce journey, and bring more focus to end-result images (Sigma is a photography company, after all). To achieve these broad goals, nothing was left untouched, from page layouts to product taxonomies. The result was a faster, more capable, more beautiful experience that served the brand and its customers better.

Key results

Pretty pictures and a robust backend are great, but success has to be defined by the experience of the people visiting the site. Since launch, we’ve seen impressive analytics in line with our goals:

- 37% increase in average daily users

- 40% reduction in page load time

- Increased traffic to products via new taxonomies

- New “Lens Explore Page” ranked in the top three most visited pages, after the homepage

“We were looking to own the digital bike space – launching two new bike racks – for a short time period and we wanted omnichannel consistency. A tremendous amount of work went into the design and development of the new StageTwo and HangTight bike racks so it was only right that the launch be given the same amount of respect. Blue Collar shifted into high gear and topped the podium. Not only were the ideas they brought to the table fresh and on-brand but they presented the level of stoke we were looking for.“
-  MARIE MAJOR, DIRECTOR OF CONSUMER EXPERIENCE

Sigma Photo Redesign

A New Look for a Visionary Brand
What we did
Web Design & Development
Copywriting
Information Architecture
UX Research
The Ask
When your oldest client tasks you with redesigning their website, you go big. For Sigma, we knew a simple reskin wouldn’t cut it, so we ripped out the bones and started fresh to improve UX, make products more visible, upgrade the e-commerce journey, and bring more focus to end-result images (Sigma is a photography company, after all). To achieve these broad goals, nothing was left untouched, from page layouts to product taxonomies. The result was a faster, more capable, more beautiful experience that served the brand and its customers better.

Key results

Pretty pictures and a robust backend are great, but success has to be defined by the experience of the people visiting the site. Since launch, we’ve seen impressive analytics in line with our goals:

- 37% increase in average daily users

- 40% reduction in page load time

- Increased traffic to products via new taxonomies

- New “Lens Explore Page” ranked in the top three most visited pages, after the homepage

“We were looking to own the digital bike space – launching two new bike racks – for a short time period and we wanted omnichannel consistency. A tremendous amount of work went into the design and development of the new StageTwo and HangTight bike racks so it was only right that the launch be given the same amount of respect. Blue Collar shifted into high gear and topped the podium. Not only were the ideas they brought to the table fresh and on-brand but they presented the level of stoke we were looking for.“
-  MARIE MAJOR, DIRECTOR OF CONSUMER EXPERIENCE

Sigma Photo Redesign

A New Look for a Visionary Brand
What we did
Web Design & Development
Copywriting
Information Architecture
UX Research
The Ask
When your oldest client tasks you with redesigning their website, you go big. For Sigma, we knew a simple reskin wouldn’t cut it, so we ripped out the bones and started fresh to improve UX, make products more visible, upgrade the e-commerce journey, and bring more focus to end-result images (Sigma is a photography company, after all). To achieve these broad goals, nothing was left untouched, from page layouts to product taxonomies. The result was a faster, more capable, more beautiful experience that served the brand and its customers better.

Key results

Pretty pictures and a robust backend are great, but success has to be defined by the experience of the people visiting the site. Since launch, we’ve seen impressive analytics in line with our goals:

- 37% increase in average daily users

- 40% reduction in page load time

- Increased traffic to products via new taxonomies

- New “Lens Explore Page” ranked in the top three most visited pages, after the homepage

I so appreciate Blue Collar giving me the opportunity to get a behind the scenes look at the photo shoot. It was incredible to see the amount of thought and preparation that went into each shot, and how passionate each member of the team was about what they were doing. Everyone involved clearly cared deeply about the images they were capturing and the story they were telling with those images, and it was a privilege for me to see them in action. And certainly the highlight of the day was getting the opportunity to fly in one of TacAero’s tailwheel planes, what an amazing experience!
-  MARK SCHREIBER, PRESIDENT

Sigma Photo Redesign

A New Look for a Visionary Brand
What we did
Web Design & Development
Copywriting
Information Architecture
UX Research
The Ask
When your oldest client tasks you with redesigning their website, you go big. For Sigma, we knew a simple reskin wouldn’t cut it, so we ripped out the bones and started fresh to improve UX, make products more visible, upgrade the e-commerce journey, and bring more focus to end-result images (Sigma is a photography company, after all). To achieve these broad goals, nothing was left untouched, from page layouts to product taxonomies. The result was a faster, more capable, more beautiful experience that served the brand and its customers better.

Replatform

Our first step was transitioning the site to Magento Commerce Cloud 2. Given Sigma’s familiarity with older versions of Magento, this was the clear upgrade path. Magento 2 opens up a world of third-party applications and, especially important to us, grants complete creative control over the front-end designs.

Mobile-first redesign

Sigma’s site design had not been significantly updated in 8 years. In that time, customers have grown more comfortable completing entire e-commerce journeys from their phones. A fast, fully-functional mobile site was therefore a must, but we also couldn’t sacrifice an impactful desktop experience that emphasized large, beautiful photography. In the end, we improved on both, delivering a high-performance site that loads faster and looks better on all platforms.

Key results

Pretty pictures and a robust backend are great, but success has to be defined by the experience of the people visiting the site. Since launch, we’ve seen impressive analytics in line with our goals:

- 37% increase in average daily users

- 40% reduction in page load time

- Increased traffic to products via new taxonomies

- New “Lens Explore Page” ranked in the top three most visited pages, after the homepage

CRKT 2021 Lifestyle Shoot

A New Look for a Visionary Brand
What we did
Web Design & Development
Copywriting
Information Architecture
UX Research
The Ask
When your oldest client tasks you with redesigning their website, you go big. For Sigma, we knew a simple reskin wouldn’t cut it, so we ripped out the bones and started fresh to improve UX, make products more visible, upgrade the e-commerce journey, and bring more focus to end-result images (Sigma is a photography company, after all). To achieve these broad goals, nothing was left untouched, from page layouts to product taxonomies. The result was a faster, more capable, more beautiful experience that served the brand and its customers better.
CAMPAIGN STRATEGY

Instead of creating stories that uplifted and illustrated their long-standing, powerful brand strategy: Confidence in Hand, we went out into the world and found them. After days of diving deep into our adventurous rolodexes and making phone call after phone call, we found three guys that lived Confidence in Hand every day.

Replatform

Our first step was transitioning the site to Magento Commerce Cloud 2. Given Sigma’s familiarity with older versions of Magento, this was the clear upgrade path. Magento 2 opens up a world of third-party applications and, especially important to us, grants complete creative control over the front-end designs.

Mobile-first redesign

Sigma’s site design had not been significantly updated in 8 years. In that time, customers have grown more comfortable completing entire e-commerce journeys from their phones. A fast, fully-functional mobile site was therefore a must, but we also couldn’t sacrifice an impactful desktop experience that emphasized large, beautiful photography. In the end, we improved on both, delivering a high-performance site that loads faster and looks better on all platforms.

CONTENT DEVELOPMENT

Instead of zeroing in on the story of the knives, we dove into the stories of the three rugged, march-by-the-beat-of-your-own drum guys. This is when the knives came to life in ways we could never tell in a studio or a product description. This is where Confidence in Hand truly makes sense—in the angry oceans, the expansive skies, and deep in the woods. We were there to capture it all.

ROLLOUT

We created three full-blown blog posts that became the epicenter of these stories. Replete with photos, video, and an honest retelling, this is where we drove traffic from all other channels. Embedded within these posts (and elsewhere, too) we embedded powerful calls to purchase.

EXECUTION

The Wells Fargo Careers site is chock full of engaging information and resources for job seekers so we amplified their presence with a UX exercise and reimagination of what their site could do. Using full-width design, we brought our story to life with color, escorting the user through the value proposition of a job at Wells Fargo while providing them ample opportunity to click through and get their application process started or find a story that better suited them.

Sigma Photo Redesign

A New Look for a Visionary Brand
What we did
Web Design & Development
Copywriting
Information Architecture
UX Research
The Ask
When your oldest client tasks you with redesigning their website, you go big. For Sigma, we knew a simple reskin wouldn’t cut it, so we ripped out the bones and started fresh to improve UX, make products more visible, upgrade the e-commerce journey, and bring more focus to end-result images (Sigma is a photography company, after all). To achieve these broad goals, nothing was left untouched, from page layouts to product taxonomies. The result was a faster, more capable, more beautiful experience that served the brand and its customers better.

Replatform

Our first step was transitioning the site to Magento Commerce Cloud 2. Given Sigma’s familiarity with older versions of Magento, this was the clear upgrade path. Magento 2 opens up a world of third-party applications and, especially important to us, grants complete creative control over the front-end designs.

Mobile-first redesign

Sigma’s site design had not been significantly updated in 8 years. In that time, customers have grown more comfortable completing entire e-commerce journeys from their phones. A fast, fully-functional mobile site was therefore a must, but we also couldn’t sacrifice an impactful desktop experience that emphasized large, beautiful photography. In the end, we improved on both, delivering a high-performance site that loads faster and looks better on all platforms.

Key results

Pretty pictures and a robust backend are great, but success has to be defined by the experience of the people visiting the site. Since launch, we’ve seen impressive analytics in line with our goals:

- 37% increase in average daily users

- 40% reduction in page load time

- Increased traffic to products via new taxonomies

- New “Lens Explore Page” ranked in the top three most visited pages, after the homepage

Sigma Photo Redesign

A New Look for a Visionary Brand
What we did
Web Design & Development
Copywriting
Information Architecture
UX Research
The Ask
When your oldest client tasks you with redesigning their website, you go big. For Sigma, we knew a simple reskin wouldn’t cut it, so we ripped out the bones and started fresh to improve UX, make products more visible, upgrade the e-commerce journey, and bring more focus to end-result images (Sigma is a photography company, after all). To achieve these broad goals, nothing was left untouched, from page layouts to product taxonomies. The result was a faster, more capable, more beautiful experience that served the brand and its customers better.

Key results

Pretty pictures and a robust backend are great, but success has to be defined by the experience of the people visiting the site. Since launch, we’ve seen impressive analytics in line with our goals:

- 37% increase in average daily users

- 40% reduction in page load time

- Increased traffic to products via new taxonomies

- New “Lens Explore Page” ranked in the top three most visited pages, after the homepage

MARKETING STRATEGY

From our research, we knew that our core demographic is highly engaged on Instagram, stays on top of her email inbox, and is the primary trip planner for her family and friend group. So we crafted our marketing strategy around reaching her with relevant and timely information on the platforms she frequents. We also work hand-in-hand with a PR firm to ensure our strategies are in lockstep and mutually beneficial.

WEBSITE

Guided by a new Visit Hood River tourism initiative, our team commenced a site overhaul by developing an SEO and UX optimized channel from scratch. The new digital space presents a welcoming, unique experience for inquisitive, first-time Hood River visitors, to enlivening the stories of local businesses. The culmination of best-in-class front-end components and freshly branded design elements amounts to a digital space we’re ever-so proud to present.

“Blue Collar Agency is a creative powerhouse, consistently producing refreshing, original content for our brand and strategy. They excel in their ability to listen to the demands of the destination marketing industry and drive strategy while adapting to the ever changing needs. Blue Collar agency is truly an extension of the Visit Hood River team.”
- ASHLEY HUCKABY MAY - DIRECTOR

Sigma Photo Redesign

A New Look for a Visionary Brand
What we did
Web Design & Development
Copywriting
Information Architecture
UX Research
The Ask
When your oldest client tasks you with redesigning their website, you go big. For Sigma, we knew a simple reskin wouldn’t cut it, so we ripped out the bones and started fresh to improve UX, make products more visible, upgrade the e-commerce journey, and bring more focus to end-result images (Sigma is a photography company, after all). To achieve these broad goals, nothing was left untouched, from page layouts to product taxonomies. The result was a faster, more capable, more beautiful experience that served the brand and its customers better.

Key results

Pretty pictures and a robust backend are great, but success has to be defined by the experience of the people visiting the site. Since launch, we’ve seen impressive analytics in line with our goals:

- 37% increase in average daily users

- 40% reduction in page load time

- Increased traffic to products via new taxonomies

- New “Lens Explore Page” ranked in the top three most visited pages, after the homepage

Sigma Photo Redesign

A New Look for a Visionary Brand
What we did
Web Design & Development
Copywriting
Information Architecture
UX Research
The Ask
When your oldest client tasks you with redesigning their website, you go big. For Sigma, we knew a simple reskin wouldn’t cut it, so we ripped out the bones and started fresh to improve UX, make products more visible, upgrade the e-commerce journey, and bring more focus to end-result images (Sigma is a photography company, after all). To achieve these broad goals, nothing was left untouched, from page layouts to product taxonomies. The result was a faster, more capable, more beautiful experience that served the brand and its customers better.

Replatform

Our first step was transitioning the site to Magento Commerce Cloud 2. Given Sigma’s familiarity with older versions of Magento, this was the clear upgrade path. Magento 2 opens up a world of third-party applications and, especially important to us, grants complete creative control over the front-end designs.

Mobile-first redesign

Sigma’s site design had not been significantly updated in 8 years. In that time, customers have grown more comfortable completing entire e-commerce journeys from their phones. A fast, fully-functional mobile site was therefore a must, but we also couldn’t sacrifice an impactful desktop experience that emphasized large, beautiful photography. In the end, we improved on both, delivering a high-performance site that loads faster and looks better on all platforms.

Key results

Pretty pictures and a robust backend are great, but success has to be defined by the experience of the people visiting the site. Since launch, we’ve seen impressive analytics in line with our goals:

- 37% increase in average daily users

- 40% reduction in page load time

- Increased traffic to products via new taxonomies

- New “Lens Explore Page” ranked in the top three most visited pages, after the homepage

"Sigma and Blue Collar have a long and collaborative history. They know our business well and all of their work reflects the richness of the relationship. When the time came to upgrade our website, they understood the goal of improving engagement with our current customers and attracting new ones, inspiring loyalty in both. With the new site, SIGMA stands out in a smart, attractive, and impressive way. Almost immediately, we saw results that spoke to the goal. As the person responsible for budgets, deadlines, and end results, I must mention that every member of the BC team, both on the creative and account sides, made the process as straightforward, transparent, and painless as possible. Thank you, Blue Collar, for beautifully positioning SIGMA for the future!"
CHRISTINE MOOSSMAN, DIRECTOR OF MARKETING
LET’S TALK SHOP

We’re always ready to pop the hood and dive in.

Get In Touch