We created a powerful, enduring brand to mirror the way photographers feel about their go-to lens. But before we started, we collected the research needed to do it right. We worked alongside the SIGMA marketing team in Japan who made subtle tweaks to the existing, original logo mark and created the brand voice to stand out and deeply resonate with our pointed target audience.
In 2009, the team at SIGMA tapped us to create a new website from scratch. The list of requirements was short but clear; brand, product experience, enterprise-level ecommerce, marketability, and community. In 2020, we’ll do it again.
Built from a detailed editorial calendar, our monthly updates to the website content optimize conversion and encourage repeat visits. We help SIGMA ideate, strategize, create, and implement these monthly content updates, significantly increasing visits to landing pages, and helping visitors navigate to blog posts and other helpful educational tools. We also execute their monthly newsletter and various partner emails.
Our full SIGMA OLA suite is backed by exacting data to ensure optimal visibility and click through rate. Retargeting ads form the foundation of our extensive online advertising strategy, and have proven to be highly effective.
This sub-brand platform was created as an element to be used across all marketing channels to raise awareness for SIGMA’s commitment to quality and for Aizu, Japan, as SIGMA’s home. Aizu is rich in cultural history—and the birthplace of SIGMA’s products, services, vision, and pride. In the Aizu factory, SIGMA’s company history and local culture come together in the form of inimitable craftsmanship. The campaign creative deliverables included a logo, narrative, and execution plan for global rollout.
“The team at Blue Collar always goes beyond what is expected on our business, and consistently brings great creative and strategic thinking to all aspects of our sales, marketing and communications programs.”
We dug deep into why the world’s best talent should choose Wells Fargo; we made them prove it. Talking to dozens of career Wells Fargo professionals, we began to hear the same story again and again: the lateral movement, endless possibility, empathetic support, and true community was just the beginning. Uncovering more about our target demographics also helped us frame our thinking around value propositions as they pertained to different groups, and how to cater our message to resonate.
We devised the campaign: Bring YOU to Work. Wells Fargo truly uplifts the individuality of their team, allowing their people to thrive based on their innate talents, skills, and—most importantly—their interests even if they seemingly have nothing to do with their job description. So, we decided to holler this from the rooftops using a campaign that would say it quite literally. We knew this campaign would have far greater impact if we were able to introduce job hunters to actual Wells Fargo employees. So that’s just what we did.
We worked with renowned photographer Nicolle Clemetson to bring our campaign photography to life, crafting top-down scenes of unique employees’ desks with surreal pops of color. Then, with the help of our friends at Shields Films, we captured each of the employee’s stories on film, centering mostly on their outside-of-work life while clearly calling to those that are are on the job hunt.
The Wells Fargo Careers site is chock full of engaging information and resources for job seekers so we amplified their presence with a UX exercise and reimagination of what their site could do. Using full-width design, we brought our story to life with color, escorting the user through the value proposition of a job at Wells Fargo while providing them ample opportunity to click through and get their application process started or find a story that better suited them.