We created a powerful, enduring brand to mirror the way photographers feel about their go-to lens. But before we started, we collected the research needed to do it right. We worked alongside the SIGMA marketing team in Japan who made subtle tweaks to the existing, original logo mark and created the brand voice to stand out and deeply resonate with our pointed target audience.
In 2009, the team at SIGMA tapped us to create a new website from scratch. The list of requirements was short but clear; brand, product experience, enterprise-level ecommerce, marketability, and community. In 2020, we’ll do it again.
Built from a detailed editorial calendar, our monthly updates to the website content optimize conversion and encourage repeat visits. We help SIGMA ideate, strategize, create, and implement these monthly content updates, significantly increasing visits to landing pages, and helping visitors navigate to blog posts and other helpful educational tools. We also execute their monthly newsletter and various partner emails.
Our full SIGMA OLA suite is backed by exacting data to ensure optimal visibility and click through rate. Retargeting ads form the foundation of our extensive online advertising strategy, and have proven to be highly effective.
This sub-brand platform was created as an element to be used across all marketing channels to raise awareness for SIGMA’s commitment to quality and for Aizu, Japan, as SIGMA’s home. Aizu is rich in cultural history—and the birthplace of SIGMA’s products, services, vision, and pride. In the Aizu factory, SIGMA’s company history and local culture come together in the form of inimitable craftsmanship. The campaign creative deliverables included a logo, narrative, and execution plan for global rollout.
“The team at Blue Collar always goes beyond what is expected on our business, and consistently brings great creative and strategic thinking to all aspects of our sales, marketing and communications programs.”