Sigma Photo

PURE PHOTOGRAPHY
What we did
Branding
Advertising (Online & Print)
Web Design & Development
Copywriting
Email Marketing
Media Planning
The Ask
SIGMA Photo is a global brand that creates lenses known as some of the best. They are unwavering in their emergence as an industry leader and they’re perpetually capturing more attention. SIGMA Photo is our oldest client, and we’ve said that with great pride since 2009. We have maintained a rock-solid relationship with them by way of new product campaigns, email campaigns, digital advertising, and more.
BRANDING

We created a powerful, enduring brand to mirror the way photographers feel about their go-to lens. But before we started, we collected the research needed to do it right. We worked alongside the SIGMA marketing team in Japan who made subtle tweaks to the existing, original logo mark and created the brand voice to stand out and deeply resonate with our pointed target audience.

WEB DESIGN & DEVELOPMENT

In 2009, the team at SIGMA tapped us to create a new website from scratch. The list of requirements was short but clear; brand, product experience, enterprise-level ecommerce, marketability, and community. In 2020, we’ll do it again.

MONTHLY CONTENT CREATION

Built from a detailed editorial calendar, our monthly updates to the website content optimize conversion and encourage repeat visits. We help SIGMA ideate, strategize, create, and implement these monthly content updates, significantly increasing visits to landing pages, and helping visitors navigate to blog posts and other helpful educational tools. We also execute their monthly newsletter and various partner emails.

ONLINE ADVERTISING

Our full SIGMA OLA suite is backed by exacting data to ensure optimal visibility and click through rate. Retargeting ads form the foundation of our extensive online advertising strategy, and have proven to be highly effective.


HANDCRAFTED IN JAPAN

This sub-brand platform was created as an element to be used across all marketing channels to raise awareness for SIGMA’s commitment to quality and for Aizu, Japan, as SIGMA’s home. Aizu is rich in cultural history—and the birthplace of SIGMA’s products, services, vision, and pride. In the Aizu factory, SIGMA’s company history and local culture come together in the form of inimitable craftsmanship. The campaign creative deliverables included a logo, narrative, and execution plan for global rollout.

“The team at Blue Collar always goes beyond what is expected on our business, and consistently brings great creative and strategic thinking to all aspects of our sales, marketing and communications programs.”
—RICK BOOTH, DIRECTOR OF MARKETING


CRKT 2021 Lifestyle Shoot

PURE PHOTOGRAPHY
What we did
Branding
Advertising (Online & Print)
Web Design & Development
Copywriting
Email Marketing
Media Planning
The Ask
SIGMA Photo is a global brand that creates lenses known as some of the best. They are unwavering in their emergence as an industry leader and they’re perpetually capturing more attention. SIGMA Photo is our oldest client, and we’ve said that with great pride since 2009. We have maintained a rock-solid relationship with them by way of new product campaigns, email campaigns, digital advertising, and more.
CAMPAIGN STRATEGY

Instead of creating stories that uplifted and illustrated their long-standing, powerful brand strategy: Confidence in Hand, we went out into the world and found them. After days of diving deep into our adventurous rolodexes and making phone call after phone call, we found three guys that lived Confidence in Hand every day.

CONTENT DEVELOPMENT

Instead of zeroing in on the story of the knives, we dove into the stories of the three rugged, march-by-the-beat-of-your-own drum guys. This is when the knives came to life in ways we could never tell in a studio or a product description. This is where Confidence in Hand truly makes sense—in the angry oceans, the expansive skies, and deep in the woods. We were there to capture it all.

ROLLOUT

We created three full-blown blog posts that became the epicenter of these stories. Replete with photos, video, and an honest retelling, this is where we drove traffic from all other channels. Embedded within these posts (and elsewhere, too) we embedded powerful calls to purchase.

EXECUTION

The Wells Fargo Careers site is chock full of engaging information and resources for job seekers so we amplified their presence with a UX exercise and reimagination of what their site could do. Using full-width design, we brought our story to life with color, escorting the user through the value proposition of a job at Wells Fargo while providing them ample opportunity to click through and get their application process started or find a story that better suited them.

Sigma Photo

PURE PHOTOGRAPHY
What we did
Branding
Advertising (Online & Print)
Web Design & Development
Copywriting
Email Marketing
Media Planning
The Ask
SIGMA Photo is a global brand that creates lenses known as some of the best. They are unwavering in their emergence as an industry leader and they’re perpetually capturing more attention. SIGMA Photo is our oldest client, and we’ve said that with great pride since 2009. We have maintained a rock-solid relationship with them by way of new product campaigns, email campaigns, digital advertising, and more.
BRANDING

We created a powerful, enduring brand to mirror the way photographers feel about their go-to lens. But before we started, we collected the research needed to do it right. We worked alongside the SIGMA marketing team in Japan who made subtle tweaks to the existing, original logo mark and created the brand voice to stand out and deeply resonate with our pointed target audience.

WEB DESIGN & DEVELOPMENT

In 2009, the team at SIGMA tapped us to create a new website from scratch. The list of requirements was short but clear; brand, product experience, enterprise-level ecommerce, marketability, and community. In 2020, we’ll do it again.

MONTHLY CONTENT CREATION

Built from a detailed editorial calendar, our monthly updates to the website content optimize conversion and encourage repeat visits. We help SIGMA ideate, strategize, create, and implement these monthly content updates, significantly increasing visits to landing pages, and helping visitors navigate to blog posts and other helpful educational tools. We also execute their monthly newsletter and various partner emails.

ONLINE ADVERTISING

Our full SIGMA OLA suite is backed by exacting data to ensure optimal visibility and click through rate. Retargeting ads form the foundation of our extensive online advertising strategy, and have proven to be highly effective.


HANDCRAFTED IN JAPAN

This sub-brand platform was created as an element to be used across all marketing channels to raise awareness for SIGMA’s commitment to quality and for Aizu, Japan, as SIGMA’s home. Aizu is rich in cultural history—and the birthplace of SIGMA’s products, services, vision, and pride. In the Aizu factory, SIGMA’s company history and local culture come together in the form of inimitable craftsmanship. The campaign creative deliverables included a logo, narrative, and execution plan for global rollout.

“The team at Blue Collar always goes beyond what is expected on our business, and consistently brings great creative and strategic thinking to all aspects of our sales, marketing and communications programs.”
—RICK BOOTH, DIRECTOR OF MARKETING


Sigma Photo

PURE PHOTOGRAPHY
What we did
Branding
Advertising (Online & Print)
Web Design & Development
Copywriting
Email Marketing
Media Planning
The Ask
SIGMA Photo is a global brand that creates lenses known as some of the best. They are unwavering in their emergence as an industry leader and they’re perpetually capturing more attention. SIGMA Photo is our oldest client, and we’ve said that with great pride since 2009. We have maintained a rock-solid relationship with them by way of new product campaigns, email campaigns, digital advertising, and more.
BRANDING

We created a powerful, enduring brand to mirror the way photographers feel about their go-to lens. But before we started, we collected the research needed to do it right. We worked alongside the SIGMA marketing team in Japan who made subtle tweaks to the existing, original logo mark and created the brand voice to stand out and deeply resonate with our pointed target audience.

WEB DESIGN & DEVELOPMENT

In 2009, the team at SIGMA tapped us to create a new website from scratch. The list of requirements was short but clear; brand, product experience, enterprise-level ecommerce, marketability, and community. In 2020, we’ll do it again.

MONTHLY CONTENT CREATION

Built from a detailed editorial calendar, our monthly updates to the website content optimize conversion and encourage repeat visits. We help SIGMA ideate, strategize, create, and implement these monthly content updates, significantly increasing visits to landing pages, and helping visitors navigate to blog posts and other helpful educational tools. We also execute their monthly newsletter and various partner emails.

ONLINE ADVERTISING

Our full SIGMA OLA suite is backed by exacting data to ensure optimal visibility and click through rate. Retargeting ads form the foundation of our extensive online advertising strategy, and have proven to be highly effective.


HANDCRAFTED IN JAPAN

This sub-brand platform was created as an element to be used across all marketing channels to raise awareness for SIGMA’s commitment to quality and for Aizu, Japan, as SIGMA’s home. Aizu is rich in cultural history—and the birthplace of SIGMA’s products, services, vision, and pride. In the Aizu factory, SIGMA’s company history and local culture come together in the form of inimitable craftsmanship. The campaign creative deliverables included a logo, narrative, and execution plan for global rollout.

“The team at Blue Collar always goes beyond what is expected on our business, and consistently brings great creative and strategic thinking to all aspects of our sales, marketing and communications programs.”
—RICK BOOTH, DIRECTOR OF MARKETING


MARKETING STRATEGY

From our research, we knew that our core demographic is highly engaged on Instagram, stays on top of her email inbox, and is the primary trip planner for her family and friend group. So we crafted our marketing strategy around reaching her with relevant and timely information on the platforms she frequents. We also work hand-in-hand with a PR firm to ensure our strategies are in lockstep and mutually beneficial.

WEBSITE

A from-scratch website was desperately needed. Not only to divorce the exciting, fresh tourism-centered messaging from Chamber of Commerce resources, but to optimize SEO and house hardworking, dynamic content. We’re still in the throes of building, but check back soon!

“Blue Collar Agency is a creative powerhouse, consistently producing refreshing, original content for our brand and strategy. They excel in their ability to listen to the demands of the destination marketing industry and drive strategy while adapting to the ever changing needs. Blue Collar agency is truly an extension of the Visit Hood River team.”
- ASHLEY HUCKABY MAY - DIRECTOR
LET’S TALK SHOP

We’re always ready to pop the hood and dive in.

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