Nike knows how to leverage online advertising to gain share of voice. While most brands focus primarily on the media to develop awareness, Nike understands the importance of impression in the digital retail environment. Strong banner ad creative isn’t just about following a brief and specs. It’s critical to take a step back and truly think about the context of the impression and identify our opportunity.
We crave strong visual assets. And when only the best creative in the industry is acceptable by one of the world’s most powerful brands, an assets-first mentality rules the fairway. The retail marketing team is set up for success with an arsenal of razor-sharp athlete and product photography to work with. We are happy. And consequently, what we create, simply works.