Nike Golf

TEEING OFF WITH NIKE GOLF
What we did
Retail Digital Advertising
Web Design & Development
Online Brand Management
Social Media Strategy & Management
The Ask
One challenge that faces a company like Nike is maintaining the brand’s integrity and sharpness as their products and advertisements are featured in a wide variety of retail environments. Striking the right chord with an online customer in this sense is a challenge—one we were excited to confront.
APPROACH

Nike knows how to leverage online advertising to gain share of voice. While most brands focus primarily on the media to develop awareness, Nike understands the importance of impression in the digital retail environment. Strong banner ad creative isn’t just about following a brief and specs. It’s critical to take a step back and truly think about the context of the impression and identify our opportunity.

PRODUCTION

We crave strong visual assets. And when only the best creative in the industry is acceptable by one of the world’s most powerful brands, an assets-first mentality rules the fairway. The retail marketing team is set up for success with an arsenal of razor-sharp athlete and product photography to work with. We are happy. And consequently, what we create, simply works.


Nike Golf

TEEING OFF WITH NIKE GOLF
What we did
Retail Digital Advertising
Web Design & Development
Online Brand Management
Social Media Strategy & Management
The Ask
One challenge that faces a company like Nike is maintaining the brand’s integrity and sharpness as their products and advertisements are featured in a wide variety of retail environments. Striking the right chord with an online customer in this sense is a challenge—one we were excited to confront.
RESEARCH

We dug deep into why the world’s best talent should choose Wells Fargo; we made them prove it. Talking to dozens of career Wells Fargo professionals, we began to hear the same story again and again: the lateral movement, endless possibility, empathetic support, and true community was just the beginning. Uncovering more about our target demographics also helped us frame our thinking around value propositions as they pertained to different groups, and how to cater our message to resonate.

PRODUCTION

We crave strong visual assets. And when only the best creative in the industry is acceptable by one of the world’s most powerful brands, an assets-first mentality rules the fairway. The retail marketing team is set up for success with an arsenal of razor-sharp athlete and product photography to work with. We are happy. And consequently, what we create, simply works.


CAMPAIGN DEVELOPMENT

We devised the campaign: Bring YOU to Work. Wells Fargo truly uplifts the individuality of their team, allowing their people to thrive based on their innate talents, skills, and—most importantly—their interests even if they seemingly have nothing to do with their job description. So, we decided to holler this from the rooftops using a campaign that would say it quite literally. We knew this campaign would have far greater impact if we were able to introduce job hunters to actual Wells Fargo employees. So that’s just what we did.

PHOTOGRAPHY/VIDEOGRAPHY

We worked with renowned photographer Nicolle Clemetson to bring our campaign photography to life, crafting top-down scenes of unique employees’ desks with surreal pops of color. Then, with the help of our friends at Shields Films, we captured each of the employee’s stories on film, centering mostly on their outside-of-work life while clearly calling to those that are are on the job hunt.

EXECUTION

The Wells Fargo Careers site is chock full of engaging information and resources for job seekers so we amplified their presence with a UX exercise and reimagination of what their site could do. Using full-width design, we brought our story to life with color, escorting the user through the value proposition of a job at Wells Fargo while providing them ample opportunity to click through and get their application process started or find a story that better suited them.

LET’S TALK SHOP

We’re always ready to pop the hood and dive in.

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