Luxury Method

Service in Style
What we did
Research
Branding
Brand Strategy
Catalog Design & Production
Web Design & Development
The Ask
CoWorx Staffing Services is a well-known name in the game. They have a particular knack for knowing their clients’ businesses inside and out while going the extra mile for the job hunters with whom they work. At first glance their brand is all utilitarian—they specialize in warehouse, manufacturing, general labor, and more traditional blue-collar job placements. But their luxury beauty and fragrance division has been making serious noise in the industry since 1995. They came to us seeking a fresh brand and website that elevates the high-touch nature of this side of their business and drives new, serious business.
BRANDING

What truly sets Luxury Method apart is that they make the logistics management just as stunningly simple and beautiful as the product behind the counter. So we started with a brand voice that’s simple, forthright, and has a touch of the sophistication and sparkle you’d expect from the world’s most revered luxury brands. From there, the new name and brand anthem—Service in Style—rose like cream. A clean, classic brand mark and accompanying elements rounded out the new brand and were a perfect segue into a sparkly new website.

WEB DESIGN

The CoWorx website does much of the technical heavy lifting, so our brief for the new Luxury Method site was relatively simple: give the new brand a custom digital space with a clean fit and finish. Sometimes it’s a challenge for the leadership and sales teams to describe to new prospects just how comprehensive and full-service their offering is. We created a site that shows the true Luxury Method colors in style.

CRKT 2021 Lifestyle Shoot

Service in Style
What we did
Research
Branding
Brand Strategy
Catalog Design & Production
Web Design & Development
The Ask
CoWorx Staffing Services is a well-known name in the game. They have a particular knack for knowing their clients’ businesses inside and out while going the extra mile for the job hunters with whom they work. At first glance their brand is all utilitarian—they specialize in warehouse, manufacturing, general labor, and more traditional blue-collar job placements. But their luxury beauty and fragrance division has been making serious noise in the industry since 1995. They came to us seeking a fresh brand and website that elevates the high-touch nature of this side of their business and drives new, serious business.
CAMPAIGN STRATEGY

Instead of creating stories that uplifted and illustrated their long-standing, powerful brand strategy: Confidence in Hand, we went out into the world and found them. After days of diving deep into our adventurous rolodexes and making phone call after phone call, we found three guys that lived Confidence in Hand every day.

CONTENT DEVELOPMENT

Instead of zeroing in on the story of the knives, we dove into the stories of the three rugged, march-by-the-beat-of-your-own drum guys. This is when the knives came to life in ways we could never tell in a studio or a product description. This is where Confidence in Hand truly makes sense—in the angry oceans, the expansive skies, and deep in the woods. We were there to capture it all.

ROLLOUT

We created three full-blown blog posts that became the epicenter of these stories. Replete with photos, video, and an honest retelling, this is where we drove traffic from all other channels. Embedded within these posts (and elsewhere, too) we embedded powerful calls to purchase.

EXECUTION

The Wells Fargo Careers site is chock full of engaging information and resources for job seekers so we amplified their presence with a UX exercise and reimagination of what their site could do. Using full-width design, we brought our story to life with color, escorting the user through the value proposition of a job at Wells Fargo while providing them ample opportunity to click through and get their application process started or find a story that better suited them.

Luxury Method

Service in Style
What we did
Research
Branding
Brand Strategy
Catalog Design & Production
Web Design & Development
The Ask
CoWorx Staffing Services is a well-known name in the game. They have a particular knack for knowing their clients’ businesses inside and out while going the extra mile for the job hunters with whom they work. At first glance their brand is all utilitarian—they specialize in warehouse, manufacturing, general labor, and more traditional blue-collar job placements. But their luxury beauty and fragrance division has been making serious noise in the industry since 1995. They came to us seeking a fresh brand and website that elevates the high-touch nature of this side of their business and drives new, serious business.
BRANDING

What truly sets Luxury Method apart is that they make the logistics management just as stunningly simple and beautiful as the product behind the counter. So we started with a brand voice that’s simple, forthright, and has a touch of the sophistication and sparkle you’d expect from the world’s most revered luxury brands. From there, the new name and brand anthem—Service in Style—rose like cream. A clean, classic brand mark and accompanying elements rounded out the new brand and were a perfect segue into a sparkly new website.

WEB DESIGN

The CoWorx website does much of the technical heavy lifting, so our brief for the new Luxury Method site was relatively simple: give the new brand a custom digital space with a clean fit and finish. Sometimes it’s a challenge for the leadership and sales teams to describe to new prospects just how comprehensive and full-service their offering is. We created a site that shows the true Luxury Method colors in style.

Luxury Method

Service in Style
What we did
Research
Branding
Brand Strategy
Catalog Design & Production
Web Design & Development
The Ask
CoWorx Staffing Services is a well-known name in the game. They have a particular knack for knowing their clients’ businesses inside and out while going the extra mile for the job hunters with whom they work. At first glance their brand is all utilitarian—they specialize in warehouse, manufacturing, general labor, and more traditional blue-collar job placements. But their luxury beauty and fragrance division has been making serious noise in the industry since 1995. They came to us seeking a fresh brand and website that elevates the high-touch nature of this side of their business and drives new, serious business.
BRANDING

What truly sets Luxury Method apart is that they make the logistics management just as stunningly simple and beautiful as the product behind the counter. So we started with a brand voice that’s simple, forthright, and has a touch of the sophistication and sparkle you’d expect from the world’s most revered luxury brands. From there, the new name and brand anthem—Service in Style—rose like cream. A clean, classic brand mark and accompanying elements rounded out the new brand and were a perfect segue into a sparkly new website.

WEB DESIGN

The CoWorx website does much of the technical heavy lifting, so our brief for the new Luxury Method site was relatively simple: give the new brand a custom digital space with a clean fit and finish. Sometimes it’s a challenge for the leadership and sales teams to describe to new prospects just how comprehensive and full-service their offering is. We created a site that shows the true Luxury Method colors in style.

MARKETING STRATEGY

From our research, we knew that our core demographic is highly engaged on Instagram, stays on top of her email inbox, and is the primary trip planner for her family and friend group. So we crafted our marketing strategy around reaching her with relevant and timely information on the platforms she frequents. We also work hand-in-hand with a PR firm to ensure our strategies are in lockstep and mutually beneficial.

WEBSITE

A from-scratch website was desperately needed. Not only to divorce the exciting, fresh tourism-centered messaging from Chamber of Commerce resources, but to optimize SEO and house hardworking, dynamic content. We’re still in the throes of building, but check back soon!

“Blue Collar Agency is a creative powerhouse, consistently producing refreshing, original content for our brand and strategy. They excel in their ability to listen to the demands of the destination marketing industry and drive strategy while adapting to the ever changing needs. Blue Collar agency is truly an extension of the Visit Hood River team.”
- ASHLEY HUCKABY MAY - DIRECTOR
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