What truly sets Luxury Method apart is that they make the logistics management just as stunningly simple and beautiful as the product behind the counter. So we started with a brand voice that’s simple, forthright, and has a touch of the sophistication and sparkle you’d expect from the world’s most revered luxury brands. From there, the new name and brand anthem—Service in Style—rose like cream. A clean, classic brand mark and accompanying elements rounded out the new brand and were a perfect segue into a sparkly new website.
The CoWorx website does much of the technical heavy lifting, so our brief for the new Luxury Method site was relatively simple: give the new brand a custom digital space with a clean fit and finish. Sometimes it’s a challenge for the leadership and sales teams to describe to new prospects just how comprehensive and full-service their offering is. We created a site that shows the true Luxury Method colors in style.
We dug deep into why the world’s best talent should choose Wells Fargo; we made them prove it. Talking to dozens of career Wells Fargo professionals, we began to hear the same story again and again: the lateral movement, endless possibility, empathetic support, and true community was just the beginning. Uncovering more about our target demographics also helped us frame our thinking around value propositions as they pertained to different groups, and how to cater our message to resonate.
We devised the campaign: Bring YOU to Work. Wells Fargo truly uplifts the individuality of their team, allowing their people to thrive based on their innate talents, skills, and—most importantly—their interests even if they seemingly have nothing to do with their job description. So, we decided to holler this from the rooftops using a campaign that would say it quite literally. We knew this campaign would have far greater impact if we were able to introduce job hunters to actual Wells Fargo employees. So that’s just what we did.
We worked with renowned photographer Nicolle Clemetson to bring our campaign photography to life, crafting top-down scenes of unique employees’ desks with surreal pops of color. Then, with the help of our friends at Shields Films, we captured each of the employee’s stories on film, centering mostly on their outside-of-work life while clearly calling to those that are are on the job hunt.
The Wells Fargo Careers site is chock full of engaging information and resources for job seekers so we amplified their presence with a UX exercise and reimagination of what their site could do. Using full-width design, we brought our story to life with color, escorting the user through the value proposition of a job at Wells Fargo while providing them ample opportunity to click through and get their application process started or find a story that better suited them.