LRS Architects

DESIGN FOR PEOPLE
What we did
UX Research
Information Architecture
User Flows
Wireframes
Web Design
Copywriting
Branding
The Ask
The LRS office is always humming with activity and creative inspiration. They’re true masters at their craft—each studio is led by a seasoned expert with a stacked team of professionals. But what really sets them apart is their balanced approach: the technical details are dialed while considered design shines. We set out to craft a brand voice and a web presence to match.


BRAND IDENTITY

While the LRS visual identity continues to serve them well, they needed a full brand voice refresh. Their portfolio certainly speaks for itself, but helping their clients (or prospective clients) understand their philosophy and why they believe in their work laid a solid foundation upon which to build a website.

WEBSITE APPROACH

Designers understand the importance of white space. Working together with their smart internal team we crafted new ways to show off their deep portfolio of projects while sticking to a clean, easy-to-navigate design. They’re a firm that knows when to take a leap—they trusted us to demonstrate their points of differentiation while doing something totally fresh to the Portland Architecture scene.

Sticking to high-impact copy, a clean user experience, and concise content all around, they’re showing—not saying—how their step towards more creative work is a lived truth at their firm.

ACTIVATION

The bare truth: there’s not a lot of stellar competition when it comes to the UX of architecture websites. We employed interesting scrolling animation to engage the audience and tell clearer, more impactful stories.

Part of what makes LRS so unique is their many experienced, talented architects. We created a highly-engaging, bold look for both the team and careers pages to show off LRS’ strongest aspect: their people.

CRKT 2021 Lifestyle Shoot

DESIGN FOR PEOPLE
What we did
UX Research
Information Architecture
User Flows
Wireframes
Web Design
Copywriting
Branding
The Ask
The LRS office is always humming with activity and creative inspiration. They’re true masters at their craft—each studio is led by a seasoned expert with a stacked team of professionals. But what really sets them apart is their balanced approach: the technical details are dialed while considered design shines. We set out to craft a brand voice and a web presence to match.
CAMPAIGN STRATEGY

Instead of creating stories that uplifted and illustrated their long-standing, powerful brand strategy: Confidence in Hand, we went out into the world and found them. After days of diving deep into our adventurous rolodexes and making phone call after phone call, we found three guys that lived Confidence in Hand every day.


BRAND IDENTITY

While the LRS visual identity continues to serve them well, they needed a full brand voice refresh. Their portfolio certainly speaks for itself, but helping their clients (or prospective clients) understand their philosophy and why they believe in their work laid a solid foundation upon which to build a website.

WEBSITE APPROACH

Designers understand the importance of white space. Working together with their smart internal team we crafted new ways to show off their deep portfolio of projects while sticking to a clean, easy-to-navigate design. They’re a firm that knows when to take a leap—they trusted us to demonstrate their points of differentiation while doing something totally fresh to the Portland Architecture scene.

Sticking to high-impact copy, a clean user experience, and concise content all around, they’re showing—not saying—how their step towards more creative work is a lived truth at their firm.

ACTIVATION

The bare truth: there’s not a lot of stellar competition when it comes to the UX of architecture websites. We employed interesting scrolling animation to engage the audience and tell clearer, more impactful stories.

Part of what makes LRS so unique is their many experienced, talented architects. We created a highly-engaging, bold look for both the team and careers pages to show off LRS’ strongest aspect: their people.

CONTENT DEVELOPMENT

Instead of zeroing in on the story of the knives, we dove into the stories of the three rugged, march-by-the-beat-of-your-own drum guys. This is when the knives came to life in ways we could never tell in a studio or a product description. This is where Confidence in Hand truly makes sense—in the angry oceans, the expansive skies, and deep in the woods. We were there to capture it all.

ROLLOUT

We created three full-blown blog posts that became the epicenter of these stories. Replete with photos, video, and an honest retelling, this is where we drove traffic from all other channels. Embedded within these posts (and elsewhere, too) we embedded powerful calls to purchase.

EXECUTION

The Wells Fargo Careers site is chock full of engaging information and resources for job seekers so we amplified their presence with a UX exercise and reimagination of what their site could do. Using full-width design, we brought our story to life with color, escorting the user through the value proposition of a job at Wells Fargo while providing them ample opportunity to click through and get their application process started or find a story that better suited them.

LRS Architects

DESIGN FOR PEOPLE
What we did
UX Research
Information Architecture
User Flows
Wireframes
Web Design
Copywriting
Branding
The Ask
The LRS office is always humming with activity and creative inspiration. They’re true masters at their craft—each studio is led by a seasoned expert with a stacked team of professionals. But what really sets them apart is their balanced approach: the technical details are dialed while considered design shines. We set out to craft a brand voice and a web presence to match.


BRAND IDENTITY

While the LRS visual identity continues to serve them well, they needed a full brand voice refresh. Their portfolio certainly speaks for itself, but helping their clients (or prospective clients) understand their philosophy and why they believe in their work laid a solid foundation upon which to build a website.

WEBSITE APPROACH

Designers understand the importance of white space. Working together with their smart internal team we crafted new ways to show off their deep portfolio of projects while sticking to a clean, easy-to-navigate design. They’re a firm that knows when to take a leap—they trusted us to demonstrate their points of differentiation while doing something totally fresh to the Portland Architecture scene.

Sticking to high-impact copy, a clean user experience, and concise content all around, they’re showing—not saying—how their step towards more creative work is a lived truth at their firm.

ACTIVATION

The bare truth: there’s not a lot of stellar competition when it comes to the UX of architecture websites. We employed interesting scrolling animation to engage the audience and tell clearer, more impactful stories.

Part of what makes LRS so unique is their many experienced, talented architects. We created a highly-engaging, bold look for both the team and careers pages to show off LRS’ strongest aspect: their people.

LRS Architects

DESIGN FOR PEOPLE
What we did
UX Research
Information Architecture
User Flows
Wireframes
Web Design
Copywriting
Branding
The Ask
The LRS office is always humming with activity and creative inspiration. They’re true masters at their craft—each studio is led by a seasoned expert with a stacked team of professionals. But what really sets them apart is their balanced approach: the technical details are dialed while considered design shines. We set out to craft a brand voice and a web presence to match.
MARKETING STRATEGY

From our research, we knew that our core demographic is highly engaged on Instagram, stays on top of her email inbox, and is the primary trip planner for her family and friend group. So we crafted our marketing strategy around reaching her with relevant and timely information on the platforms she frequents. We also work hand-in-hand with a PR firm to ensure our strategies are in lockstep and mutually beneficial.

WEBSITE

A from-scratch website was desperately needed. Not only to divorce the exciting, fresh tourism-centered messaging from Chamber of Commerce resources, but to optimize SEO and house hardworking, dynamic content. We’re still in the throes of building, but check back soon!

“Blue Collar Agency is a creative powerhouse, consistently producing refreshing, original content for our brand and strategy. They excel in their ability to listen to the demands of the destination marketing industry and drive strategy while adapting to the ever changing needs. Blue Collar agency is truly an extension of the Visit Hood River team.”
- ASHLEY HUCKABY MAY - DIRECTOR
LET’S TALK SHOP

We’re always ready to pop the hood and dive in.

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