While the LRS visual identity continues to serve them well, they needed a full brand voice refresh. Their portfolio certainly speaks for itself, but helping their clients (or prospective clients) understand their philosophy and why they believe in their work laid a solid foundation upon which to build a website.
Designers understand the importance of white space. Working together with their smart internal team we crafted new ways to show off their deep portfolio of projects while sticking to a clean, easy-to-navigate design. They’re a firm that knows when to take a leap—they trusted us to demonstrate their points of differentiation while doing something totally fresh to the Portland Architecture scene.
Sticking to high-impact copy, a clean user experience, and concise content all around, they’re showing—not saying—how their step towards more creative work is a lived truth at their firm.
The bare truth: there’s not a lot of stellar competition when it comes to the UX of architecture websites. We employed interesting scrolling animation to engage the audience and tell clearer, more impactful stories.
Part of what makes LRS so unique is their many experienced, talented architects. We created a highly-engaging, bold look for both the team and careers pages to show off LRS’ strongest aspect: their people.