LRS Architects

DESIGN FOR PEOPLE
What we did
UX Research
Information Architecture
User Flows
Wireframes
Web Design
Copywriting
Branding
The Ask
The LRS office is always humming with activity and creative inspiration. They’re true masters at their craft—each studio is led by a seasoned expert with a stacked team of professionals. But what really sets them apart is their balanced approach: the technical details are dialed while considered design shines. We set out to craft a brand voice and a web presence to match.


BRAND IDENTITY

While the LRS visual identity continues to serve them well, they needed a full brand voice refresh. Their portfolio certainly speaks for itself, but helping their clients (or prospective clients) understand their philosophy and why they believe in their work laid a solid foundation upon which to build a website.

WEBSITE APPROACH

Designers understand the importance of white space. Working together with their smart internal team we crafted new ways to show off their deep portfolio of projects while sticking to a clean, easy-to-navigate design. They’re a firm that knows when to take a leap—they trusted us to demonstrate their points of differentiation while doing something totally fresh to the Portland Architecture scene.

Sticking to high-impact copy, a clean user experience, and concise content all around, they’re showing—not saying—how their step towards more creative work is a lived truth at their firm.

ACTIVATION

The bare truth: there’s not a lot of stellar competition when it comes to the UX of architecture websites. We employed interesting scrolling animation to engage the audience and tell clearer, more impactful stories.

Part of what makes LRS so unique is their many experienced, talented architects. We created a highly-engaging, bold look for both the team and careers pages to show off LRS’ strongest aspect: their people.

LRS Architects

DESIGN FOR PEOPLE
What we did
UX Research
Information Architecture
User Flows
Wireframes
Web Design
Copywriting
Branding
The Ask
The LRS office is always humming with activity and creative inspiration. They’re true masters at their craft—each studio is led by a seasoned expert with a stacked team of professionals. But what really sets them apart is their balanced approach: the technical details are dialed while considered design shines. We set out to craft a brand voice and a web presence to match.
RESEARCH

We dug deep into why the world’s best talent should choose Wells Fargo; we made them prove it. Talking to dozens of career Wells Fargo professionals, we began to hear the same story again and again: the lateral movement, endless possibility, empathetic support, and true community was just the beginning. Uncovering more about our target demographics also helped us frame our thinking around value propositions as they pertained to different groups, and how to cater our message to resonate.


BRAND IDENTITY

While the LRS visual identity continues to serve them well, they needed a full brand voice refresh. Their portfolio certainly speaks for itself, but helping their clients (or prospective clients) understand their philosophy and why they believe in their work laid a solid foundation upon which to build a website.

WEBSITE APPROACH

Designers understand the importance of white space. Working together with their smart internal team we crafted new ways to show off their deep portfolio of projects while sticking to a clean, easy-to-navigate design. They’re a firm that knows when to take a leap—they trusted us to demonstrate their points of differentiation while doing something totally fresh to the Portland Architecture scene.

Sticking to high-impact copy, a clean user experience, and concise content all around, they’re showing—not saying—how their step towards more creative work is a lived truth at their firm.

ACTIVATION

The bare truth: there’s not a lot of stellar competition when it comes to the UX of architecture websites. We employed interesting scrolling animation to engage the audience and tell clearer, more impactful stories.

Part of what makes LRS so unique is their many experienced, talented architects. We created a highly-engaging, bold look for both the team and careers pages to show off LRS’ strongest aspect: their people.

CAMPAIGN DEVELOPMENT

We devised the campaign: Bring YOU to Work. Wells Fargo truly uplifts the individuality of their team, allowing their people to thrive based on their innate talents, skills, and—most importantly—their interests even if they seemingly have nothing to do with their job description. So, we decided to holler this from the rooftops using a campaign that would say it quite literally. We knew this campaign would have far greater impact if we were able to introduce job hunters to actual Wells Fargo employees. So that’s just what we did.

PHOTOGRAPHY/VIDEOGRAPHY

We worked with renowned photographer Nicolle Clemetson to bring our campaign photography to life, crafting top-down scenes of unique employees’ desks with surreal pops of color. Then, with the help of our friends at Shields Films, we captured each of the employee’s stories on film, centering mostly on their outside-of-work life while clearly calling to those that are are on the job hunt.

EXECUTION

The Wells Fargo Careers site is chock full of engaging information and resources for job seekers so we amplified their presence with a UX exercise and reimagination of what their site could do. Using full-width design, we brought our story to life with color, escorting the user through the value proposition of a job at Wells Fargo while providing them ample opportunity to click through and get their application process started or find a story that better suited them.

LET’S TALK SHOP

We’re always ready to pop the hood and dive in.

Get In Touch