Lacrosse Footwear

Forever Forward
What we did
Brand Voice
Brand Video: Storyboard & Script
Landing Page
Media Kit
Social Suite
The Ask
LaCrosse’s beginnings stretch all the way back to 1897, their evolving story a reflection of each new innovation and quality product they’ve released throughout the years. To best capture their brand’s journey of where they first began to how it’s evolved today, we dug deep, uncovering and studying each milestone’s intricacies. Honoring their historically enriched footpath, we began shaping a more modern message that echoes their brand’s values and vision more clearly--reinventing a whole new voice that beckons their audiences to explore with invigorated curiosity and approach.
BRANDING

Using LaCrosse’s focus on quality innovation as our starting point, we kicked things off with an in-depth overview of the brand’s presence across all marketing material. Here, we pinpointed areas of opportunity to further strengthen their brand voice, while taking what we heard from the brand’s stakeholders, ambassadors, and core user group, to begin threading the unifying message together.

Hitting the drawing board, we strategically pieced together a narrative that speaks to the steadfast, courageous, and curious sentiments that run deep throughout the LaCrosse brand. What We Find Along the Way speaks to the continuous hunger to persevere, to explore and discover--to maintain our roots, but to not fear stepping onto new paths. This is where our brand anthem Forever Forward was born.

Applying this reconstructed narrative as the new foundation and guideline for all internal and external messaging--from product releases, to the new LaCrosse landing page--Forever Forward was ready to carry the torch for leading other LaCrosse marketing assets into a refreshed era.

MEDIA KIT

“Forever Forward” didn’t solely concern LaCrosse’s written and verbal communication, it overflowed into other touchpoints throughout the client and customer journey. A significant part of LaCrosse’s marketing efforts includes sending curated media kits to cultivate meaningful partnerships with distributors and ambassadors. This is where we stepped in to tactfully apply the new LaCrosse brand voice and narrative to each item included in the kit.

Infusing the essence of “Forever Forward,” the media kit incorporated a boot camp concept, tying in how LaCrosse equips us with the right tools needed to forge ahead. From wool socks, to a hot toddy recipe to unwind with at the end of a busy day outside, the media kit instilled seizing the day from start to finish.

ROLL OUT

Crossing the finish line, we delivered a newly branded landing page for the site, a storyboard and script for their new brand video, a social media strategy for launch, and a newly branded media kit for the year. The brand work rollout reinforced LaCrosse’s core identity as progressive, not only in their dedicated approach toward footwear, but in their profound involvement within the community. New customers and veteran followers alike have come to see LaCrosse as a brand that has been around for many years, and one that will continuously march, forever forward.

I so appreciate Blue Collar giving me the opportunity to get a behind the scenes look at the photo shoot. It was incredible to see the amount of thought and preparation that went into each shot, and how passionate each member of the team was about what they were doing. Everyone involved clearly cared deeply about the images they were capturing and the story they were telling with those images, and it was a privilege for me to see them in action. And certainly the highlight of the day was getting the opportunity to fly in one of TacAero’s tailwheel planes, what an amazing experience!
-  MARK SCHREIBER, PRESIDENT

Lacrosse Footwear

Forever Forward
What we did
Brand Voice
Brand Video: Storyboard & Script
Landing Page
Media Kit
Social Suite
The Ask
LaCrosse’s beginnings stretch all the way back to 1897, their evolving story a reflection of each new innovation and quality product they’ve released throughout the years. To best capture their brand’s journey of where they first began to how it’s evolved today, we dug deep, uncovering and studying each milestone’s intricacies. Honoring their historically enriched footpath, we began shaping a more modern message that echoes their brand’s values and vision more clearly--reinventing a whole new voice that beckons their audiences to explore with invigorated curiosity and approach.
BRANDING

Using LaCrosse’s focus on quality innovation as our starting point, we kicked things off with an in-depth overview of the brand’s presence across all marketing material. Here, we pinpointed areas of opportunity to further strengthen their brand voice, while taking what we heard from the brand’s stakeholders, ambassadors, and core user group, to begin threading the unifying message together.

Hitting the drawing board, we strategically pieced together a narrative that speaks to the steadfast, courageous, and curious sentiments that run deep throughout the LaCrosse brand. What We Find Along the Way speaks to the continuous hunger to persevere, to explore and discover--to maintain our roots, but to not fear stepping onto new paths. This is where our brand anthem Forever Forward was born.

Applying this reconstructed narrative as the new foundation and guideline for all internal and external messaging--from product releases, to the new LaCrosse landing page--Forever Forward was ready to carry the torch for leading other LaCrosse marketing assets into a refreshed era.

MEDIA KIT

“Forever Forward” didn’t solely concern LaCrosse’s written and verbal communication, it overflowed into other touchpoints throughout the client and customer journey. A significant part of LaCrosse’s marketing efforts includes sending curated media kits to cultivate meaningful partnerships with distributors and ambassadors. This is where we stepped in to tactfully apply the new LaCrosse brand voice and narrative to each item included in the kit.

Infusing the essence of “Forever Forward,” the media kit incorporated a boot camp concept, tying in how LaCrosse equips us with the right tools needed to forge ahead. From wool socks, to a hot toddy recipe to unwind with at the end of a busy day outside, the media kit instilled seizing the day from start to finish.

ROLL OUT

Crossing the finish line, we delivered a newly branded landing page for the site, a storyboard and script for their new brand video, a social media strategy for launch, and a newly branded media kit for the year. The brand work rollout reinforced LaCrosse’s core identity as progressive, not only in their dedicated approach toward footwear, but in their profound involvement within the community. New customers and veteran followers alike have come to see LaCrosse as a brand that has been around for many years, and one that will continuously march, forever forward.

CRKT 2021 Lifestyle Shoot

Forever Forward
What we did
Brand Voice
Brand Video: Storyboard & Script
Landing Page
Media Kit
Social Suite
The Ask
LaCrosse’s beginnings stretch all the way back to 1897, their evolving story a reflection of each new innovation and quality product they’ve released throughout the years. To best capture their brand’s journey of where they first began to how it’s evolved today, we dug deep, uncovering and studying each milestone’s intricacies. Honoring their historically enriched footpath, we began shaping a more modern message that echoes their brand’s values and vision more clearly--reinventing a whole new voice that beckons their audiences to explore with invigorated curiosity and approach.
CAMPAIGN STRATEGY

Instead of creating stories that uplifted and illustrated their long-standing, powerful brand strategy: Confidence in Hand, we went out into the world and found them. After days of diving deep into our adventurous rolodexes and making phone call after phone call, we found three guys that lived Confidence in Hand every day.

CONTENT DEVELOPMENT

Instead of zeroing in on the story of the knives, we dove into the stories of the three rugged, march-by-the-beat-of-your-own drum guys. This is when the knives came to life in ways we could never tell in a studio or a product description. This is where Confidence in Hand truly makes sense—in the angry oceans, the expansive skies, and deep in the woods. We were there to capture it all.

ROLLOUT

We created three full-blown blog posts that became the epicenter of these stories. Replete with photos, video, and an honest retelling, this is where we drove traffic from all other channels. Embedded within these posts (and elsewhere, too) we embedded powerful calls to purchase.

EXECUTION

The Wells Fargo Careers site is chock full of engaging information and resources for job seekers so we amplified their presence with a UX exercise and reimagination of what their site could do. Using full-width design, we brought our story to life with color, escorting the user through the value proposition of a job at Wells Fargo while providing them ample opportunity to click through and get their application process started or find a story that better suited them.

Lacrosse Footwear

Forever Forward
What we did
Brand Voice
Brand Video: Storyboard & Script
Landing Page
Media Kit
Social Suite
The Ask
LaCrosse’s beginnings stretch all the way back to 1897, their evolving story a reflection of each new innovation and quality product they’ve released throughout the years. To best capture their brand’s journey of where they first began to how it’s evolved today, we dug deep, uncovering and studying each milestone’s intricacies. Honoring their historically enriched footpath, we began shaping a more modern message that echoes their brand’s values and vision more clearly--reinventing a whole new voice that beckons their audiences to explore with invigorated curiosity and approach.
BRANDING

Using LaCrosse’s focus on quality innovation as our starting point, we kicked things off with an in-depth overview of the brand’s presence across all marketing material. Here, we pinpointed areas of opportunity to further strengthen their brand voice, while taking what we heard from the brand’s stakeholders, ambassadors, and core user group, to begin threading the unifying message together.

Hitting the drawing board, we strategically pieced together a narrative that speaks to the steadfast, courageous, and curious sentiments that run deep throughout the LaCrosse brand. What We Find Along the Way speaks to the continuous hunger to persevere, to explore and discover--to maintain our roots, but to not fear stepping onto new paths. This is where our brand anthem Forever Forward was born.

Applying this reconstructed narrative as the new foundation and guideline for all internal and external messaging--from product releases, to the new LaCrosse landing page--Forever Forward was ready to carry the torch for leading other LaCrosse marketing assets into a refreshed era.

MEDIA KIT

“Forever Forward” didn’t solely concern LaCrosse’s written and verbal communication, it overflowed into other touchpoints throughout the client and customer journey. A significant part of LaCrosse’s marketing efforts includes sending curated media kits to cultivate meaningful partnerships with distributors and ambassadors. This is where we stepped in to tactfully apply the new LaCrosse brand voice and narrative to each item included in the kit.

Infusing the essence of “Forever Forward,” the media kit incorporated a boot camp concept, tying in how LaCrosse equips us with the right tools needed to forge ahead. From wool socks, to a hot toddy recipe to unwind with at the end of a busy day outside, the media kit instilled seizing the day from start to finish.

ROLL OUT

Crossing the finish line, we delivered a newly branded landing page for the site, a storyboard and script for their new brand video, a social media strategy for launch, and a newly branded media kit for the year. The brand work rollout reinforced LaCrosse’s core identity as progressive, not only in their dedicated approach toward footwear, but in their profound involvement within the community. New customers and veteran followers alike have come to see LaCrosse as a brand that has been around for many years, and one that will continuously march, forever forward.

Lacrosse Footwear

Forever Forward
What we did
Brand Voice
Brand Video: Storyboard & Script
Landing Page
Media Kit
Social Suite
The Ask
LaCrosse’s beginnings stretch all the way back to 1897, their evolving story a reflection of each new innovation and quality product they’ve released throughout the years. To best capture their brand’s journey of where they first began to how it’s evolved today, we dug deep, uncovering and studying each milestone’s intricacies. Honoring their historically enriched footpath, we began shaping a more modern message that echoes their brand’s values and vision more clearly--reinventing a whole new voice that beckons their audiences to explore with invigorated curiosity and approach.
BRANDING

Using LaCrosse’s focus on quality innovation as our starting point, we kicked things off with an in-depth overview of the brand’s presence across all marketing material. Here, we pinpointed areas of opportunity to further strengthen their brand voice, while taking what we heard from the brand’s stakeholders, ambassadors, and core user group, to begin threading the unifying message together.

Hitting the drawing board, we strategically pieced together a narrative that speaks to the steadfast, courageous, and curious sentiments that run deep throughout the LaCrosse brand. What We Find Along the Way speaks to the continuous hunger to persevere, to explore and discover--to maintain our roots, but to not fear stepping onto new paths. This is where our brand anthem Forever Forward was born.

Applying this reconstructed narrative as the new foundation and guideline for all internal and external messaging--from product releases, to the new LaCrosse landing page--Forever Forward was ready to carry the torch for leading other LaCrosse marketing assets into a refreshed era.

MEDIA KIT

“Forever Forward” didn’t solely concern LaCrosse’s written and verbal communication, it overflowed into other touchpoints throughout the client and customer journey. A significant part of LaCrosse’s marketing efforts includes sending curated media kits to cultivate meaningful partnerships with distributors and ambassadors. This is where we stepped in to tactfully apply the new LaCrosse brand voice and narrative to each item included in the kit.

Infusing the essence of “Forever Forward,” the media kit incorporated a boot camp concept, tying in how LaCrosse equips us with the right tools needed to forge ahead. From wool socks, to a hot toddy recipe to unwind with at the end of a busy day outside, the media kit instilled seizing the day from start to finish.

ROLL OUT

Crossing the finish line, we delivered a newly branded landing page for the site, a storyboard and script for their new brand video, a social media strategy for launch, and a newly branded media kit for the year. The brand work rollout reinforced LaCrosse’s core identity as progressive, not only in their dedicated approach toward footwear, but in their profound involvement within the community. New customers and veteran followers alike have come to see LaCrosse as a brand that has been around for many years, and one that will continuously march, forever forward.

MARKETING STRATEGY

From our research, we knew that our core demographic is highly engaged on Instagram, stays on top of her email inbox, and is the primary trip planner for her family and friend group. So we crafted our marketing strategy around reaching her with relevant and timely information on the platforms she frequents. We also work hand-in-hand with a PR firm to ensure our strategies are in lockstep and mutually beneficial.

WEBSITE

Guided by a new Visit Hood River tourism initiative, our team commenced a site overhaul by developing an SEO and UX optimized channel from scratch. The new digital space presents a welcoming, unique experience for inquisitive, first-time Hood River visitors, to enlivening the stories of local businesses. The culmination of best-in-class front-end components and freshly branded design elements amounts to a digital space we’re ever-so proud to present.

“Blue Collar Agency is a creative powerhouse, consistently producing refreshing, original content for our brand and strategy. They excel in their ability to listen to the demands of the destination marketing industry and drive strategy while adapting to the ever changing needs. Blue Collar agency is truly an extension of the Visit Hood River team.”
- ASHLEY HUCKABY MAY - DIRECTOR

Lacrosse Footwear

Forever Forward
What we did
Brand Voice
Brand Video: Storyboard & Script
Landing Page
Media Kit
Social Suite
The Ask
LaCrosse’s beginnings stretch all the way back to 1897, their evolving story a reflection of each new innovation and quality product they’ve released throughout the years. To best capture their brand’s journey of where they first began to how it’s evolved today, we dug deep, uncovering and studying each milestone’s intricacies. Honoring their historically enriched footpath, we began shaping a more modern message that echoes their brand’s values and vision more clearly--reinventing a whole new voice that beckons their audiences to explore with invigorated curiosity and approach.
BRANDING

Using LaCrosse’s focus on quality innovation as our starting point, we kicked things off with an in-depth overview of the brand’s presence across all marketing material. Here, we pinpointed areas of opportunity to further strengthen their brand voice, while taking what we heard from the brand’s stakeholders, ambassadors, and core user group, to begin threading the unifying message together.

Hitting the drawing board, we strategically pieced together a narrative that speaks to the steadfast, courageous, and curious sentiments that run deep throughout the LaCrosse brand. What We Find Along the Way speaks to the continuous hunger to persevere, to explore and discover--to maintain our roots, but to not fear stepping onto new paths. This is where our brand anthem Forever Forward was born.

Applying this reconstructed narrative as the new foundation and guideline for all internal and external messaging--from product releases, to the new LaCrosse landing page--Forever Forward was ready to carry the torch for leading other LaCrosse marketing assets into a refreshed era.

MEDIA KIT

“Forever Forward” didn’t solely concern LaCrosse’s written and verbal communication, it overflowed into other touchpoints throughout the client and customer journey. A significant part of LaCrosse’s marketing efforts includes sending curated media kits to cultivate meaningful partnerships with distributors and ambassadors. This is where we stepped in to tactfully apply the new LaCrosse brand voice and narrative to each item included in the kit.

Infusing the essence of “Forever Forward,” the media kit incorporated a boot camp concept, tying in how LaCrosse equips us with the right tools needed to forge ahead. From wool socks, to a hot toddy recipe to unwind with at the end of a busy day outside, the media kit instilled seizing the day from start to finish.

ROLL OUT

Crossing the finish line, we delivered a newly branded landing page for the site, a storyboard and script for their new brand video, a social media strategy for launch, and a newly branded media kit for the year. The brand work rollout reinforced LaCrosse’s core identity as progressive, not only in their dedicated approach toward footwear, but in their profound involvement within the community. New customers and veteran followers alike have come to see LaCrosse as a brand that has been around for many years, and one that will continuously march, forever forward.

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