Hyphn

BETTER SPACES BY DESIGN
What we did
Research
Branding
Brand Strategy
Web Design
Marketing Strategy
Ongoing Maintenance
The Ask
When we first fired up a conversation, it was with SmithCFI, a 70-year-old company with a sterling reputation as the Greater Portland Region Steelcase dealer. A shakeup in leadership brought a complete reconstruction of strategy and future plans, and a fresh brand was the perfect way to show the world they mean business.
BRANDING

What truly defines the new Hyphn is their always-on vision for how every minute decision from start to finish affects the way people use space. Crafting a brand voice that’s accessible and intelligent laid the foundation for a new name. While a hyphen joins two words that have a clearer combined meaning, Hyphn creates connections between people and space. Perfect.

WEB DESIGN

After in-depth conversations and a dive into the analytics of their old site, it became increasingly evident that visitors are most interested in seeing design theory in practice. So, a major spotlight of the website shines on case studies replete with high-quality imagery and insight from the clients themselves.

MARKETING

As their strategy shifted, Hyphn sought to consistently publish content that positioned them less as a furniture dealer and more as a full-service space design and consultancy shop. After a full research phase, we crafted a sustainable marketing program and manage all ongoing marketing asset creation.


RESULTS

Immediately after the brand was released, the phone started ringing off the hook. Partners, clients, and competitors alike rushed to wrap their heads around what the stark change signified. They’ve become a force of change in their industry, positively impacting the way real estate brokers, the architecture and design community, and the clients converge to create smarter, more usable spaces for all.


Instead of cookie-cutter proposals, Blue Collar’s tailored approach is built around focused research and insights. Their values and work style match ours and they’ve become a trusted partner.
—SHASTAN JEE, PRINCIPAL GM

Hyphn

BETTER SPACES BY DESIGN
What we did
Research
Branding
Brand Strategy
Web Design
Marketing Strategy
Ongoing Maintenance
The Ask
When we first fired up a conversation, it was with SmithCFI, a 70-year-old company with a sterling reputation as the Greater Portland Region Steelcase dealer. A shakeup in leadership brought a complete reconstruction of strategy and future plans, and a fresh brand was the perfect way to show the world they mean business.
BRANDING

What truly defines the new Hyphn is their always-on vision for how every minute decision from start to finish affects the way people use space. Crafting a brand voice that’s accessible and intelligent laid the foundation for a new name. While a hyphen joins two words that have a clearer combined meaning, Hyphn creates connections between people and space. Perfect.

WEB DESIGN

After in-depth conversations and a dive into the analytics of their old site, it became increasingly evident that visitors are most interested in seeing design theory in practice. So, a major spotlight of the website shines on case studies replete with high-quality imagery and insight from the clients themselves.

MARKETING

As their strategy shifted, Hyphn sought to consistently publish content that positioned them less as a furniture dealer and more as a full-service space design and consultancy shop. After a full research phase, we crafted a sustainable marketing program and manage all ongoing marketing asset creation.


RESULTS

Immediately after the brand was released, the phone started ringing off the hook. Partners, clients, and competitors alike rushed to wrap their heads around what the stark change signified. They’ve become a force of change in their industry, positively impacting the way real estate brokers, the architecture and design community, and the clients converge to create smarter, more usable spaces for all.


Instead of cookie-cutter proposals, Blue Collar’s tailored approach is built around focused research and insights. Their values and work style match ours and they’ve become a trusted partner.
—SHASTAN JEE, PRINCIPAL GM
LET’S TALK SHOP

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