Hyphn

BETTER SPACES BY DESIGN
What we did
Research
Branding
Brand Strategy
Web Design
Marketing Strategy
Ongoing Maintenance
The Ask
When we first fired up a conversation, it was with SmithCFI, a 70-year-old company with a sterling reputation as the Greater Portland Region Steelcase dealer. A shakeup in leadership brought a complete reconstruction of strategy and future plans, and a fresh brand was the perfect way to show the world they mean business.
BRANDING

What truly defines the new Hyphn is their always-on vision for how every minute decision from start to finish affects the way people use space. Crafting a brand voice that’s accessible and intelligent laid the foundation for a new name. While a hyphen joins two words that have a clearer combined meaning, Hyphn creates connections between people and space. Perfect.

WEB DESIGN

After in-depth conversations and a dive into the analytics of their old site, it became increasingly evident that visitors are most interested in seeing design theory in practice. So, a major spotlight of the website shines on case studies replete with high-quality imagery and insight from the clients themselves.

MARKETING

As their strategy shifted, Hyphn sought to consistently publish content that positioned them less as a furniture dealer and more as a full-service space design and consultancy shop. After a full research phase, we crafted a sustainable marketing program and manage all ongoing marketing asset creation.


RESULTS

Immediately after the brand was released, the phone started ringing off the hook. Partners, clients, and competitors alike rushed to wrap their heads around what the stark change signified. They’ve become a force of change in their industry, positively impacting the way real estate brokers, the architecture and design community, and the clients converge to create smarter, more usable spaces for all.


Instead of cookie-cutter proposals, Blue Collar’s tailored approach is built around focused research and insights. Their values and work style match ours and they’ve become a trusted partner.
—SHASTAN JEE, PRINCIPAL GM

CRKT 2021 Lifestyle Shoot

BETTER SPACES BY DESIGN
What we did
Research
Branding
Brand Strategy
Web Design
Marketing Strategy
Ongoing Maintenance
The Ask
When we first fired up a conversation, it was with SmithCFI, a 70-year-old company with a sterling reputation as the Greater Portland Region Steelcase dealer. A shakeup in leadership brought a complete reconstruction of strategy and future plans, and a fresh brand was the perfect way to show the world they mean business.
CAMPAIGN STRATEGY

Instead of creating stories that uplifted and illustrated their long-standing, powerful brand strategy: Confidence in Hand, we went out into the world and found them. After days of diving deep into our adventurous rolodexes and making phone call after phone call, we found three guys that lived Confidence in Hand every day.

CONTENT DEVELOPMENT

Instead of zeroing in on the story of the knives, we dove into the stories of the three rugged, march-by-the-beat-of-your-own drum guys. This is when the knives came to life in ways we could never tell in a studio or a product description. This is where Confidence in Hand truly makes sense—in the angry oceans, the expansive skies, and deep in the woods. We were there to capture it all.

ROLLOUT

We created three full-blown blog posts that became the epicenter of these stories. Replete with photos, video, and an honest retelling, this is where we drove traffic from all other channels. Embedded within these posts (and elsewhere, too) we embedded powerful calls to purchase.

EXECUTION

The Wells Fargo Careers site is chock full of engaging information and resources for job seekers so we amplified their presence with a UX exercise and reimagination of what their site could do. Using full-width design, we brought our story to life with color, escorting the user through the value proposition of a job at Wells Fargo while providing them ample opportunity to click through and get their application process started or find a story that better suited them.

Hyphn

BETTER SPACES BY DESIGN
What we did
Research
Branding
Brand Strategy
Web Design
Marketing Strategy
Ongoing Maintenance
The Ask
When we first fired up a conversation, it was with SmithCFI, a 70-year-old company with a sterling reputation as the Greater Portland Region Steelcase dealer. A shakeup in leadership brought a complete reconstruction of strategy and future plans, and a fresh brand was the perfect way to show the world they mean business.
BRANDING

What truly defines the new Hyphn is their always-on vision for how every minute decision from start to finish affects the way people use space. Crafting a brand voice that’s accessible and intelligent laid the foundation for a new name. While a hyphen joins two words that have a clearer combined meaning, Hyphn creates connections between people and space. Perfect.

WEB DESIGN

After in-depth conversations and a dive into the analytics of their old site, it became increasingly evident that visitors are most interested in seeing design theory in practice. So, a major spotlight of the website shines on case studies replete with high-quality imagery and insight from the clients themselves.

MARKETING

As their strategy shifted, Hyphn sought to consistently publish content that positioned them less as a furniture dealer and more as a full-service space design and consultancy shop. After a full research phase, we crafted a sustainable marketing program and manage all ongoing marketing asset creation.


RESULTS

Immediately after the brand was released, the phone started ringing off the hook. Partners, clients, and competitors alike rushed to wrap their heads around what the stark change signified. They’ve become a force of change in their industry, positively impacting the way real estate brokers, the architecture and design community, and the clients converge to create smarter, more usable spaces for all.


Instead of cookie-cutter proposals, Blue Collar’s tailored approach is built around focused research and insights. Their values and work style match ours and they’ve become a trusted partner.
—SHASTAN JEE, PRINCIPAL GM

Hyphn

BETTER SPACES BY DESIGN
What we did
Research
Branding
Brand Strategy
Web Design
Marketing Strategy
Ongoing Maintenance
The Ask
When we first fired up a conversation, it was with SmithCFI, a 70-year-old company with a sterling reputation as the Greater Portland Region Steelcase dealer. A shakeup in leadership brought a complete reconstruction of strategy and future plans, and a fresh brand was the perfect way to show the world they mean business.
BRANDING

What truly defines the new Hyphn is their always-on vision for how every minute decision from start to finish affects the way people use space. Crafting a brand voice that’s accessible and intelligent laid the foundation for a new name. While a hyphen joins two words that have a clearer combined meaning, Hyphn creates connections between people and space. Perfect.

WEB DESIGN

After in-depth conversations and a dive into the analytics of their old site, it became increasingly evident that visitors are most interested in seeing design theory in practice. So, a major spotlight of the website shines on case studies replete with high-quality imagery and insight from the clients themselves.

MARKETING

As their strategy shifted, Hyphn sought to consistently publish content that positioned them less as a furniture dealer and more as a full-service space design and consultancy shop. After a full research phase, we crafted a sustainable marketing program and manage all ongoing marketing asset creation.


RESULTS

Immediately after the brand was released, the phone started ringing off the hook. Partners, clients, and competitors alike rushed to wrap their heads around what the stark change signified. They’ve become a force of change in their industry, positively impacting the way real estate brokers, the architecture and design community, and the clients converge to create smarter, more usable spaces for all.


Instead of cookie-cutter proposals, Blue Collar’s tailored approach is built around focused research and insights. Their values and work style match ours and they’ve become a trusted partner.
—SHASTAN JEE, PRINCIPAL GM
MARKETING STRATEGY

From our research, we knew that our core demographic is highly engaged on Instagram, stays on top of her email inbox, and is the primary trip planner for her family and friend group. So we crafted our marketing strategy around reaching her with relevant and timely information on the platforms she frequents. We also work hand-in-hand with a PR firm to ensure our strategies are in lockstep and mutually beneficial.

WEBSITE

A from-scratch website was desperately needed. Not only to divorce the exciting, fresh tourism-centered messaging from Chamber of Commerce resources, but to optimize SEO and house hardworking, dynamic content. We’re still in the throes of building, but check back soon!

“Blue Collar Agency is a creative powerhouse, consistently producing refreshing, original content for our brand and strategy. They excel in their ability to listen to the demands of the destination marketing industry and drive strategy while adapting to the ever changing needs. Blue Collar agency is truly an extension of the Visit Hood River team.”
- ASHLEY HUCKABY MAY - DIRECTOR
LET’S TALK SHOP

We’re always ready to pop the hood and dive in.

Get In Touch