It’s hard to dissociate medical advertising from the quintessential mom-holding-thermometer image. This tired notion reiterates the reluctant, bummer decision that has to be made when medical care is needed. We threw it all out and started from scratch.
“Just Go” became our campaign tagline and the epicenter for our imagery and messaging. Here, people get out and live. With that, injury sometimes closely follows—that’s where our campaign steps in.
Portland is quirky. Voodoo Doughnuts embodies this, the seething, hollering crowd piling into every Timbers game shows us this, and a market that supports a redefined urgent care facility is a sure sign.
We partnered with talented photographer Nicolle Clemetson to craft three different scenes. The result: a friendly color scheme, human-centric photography, and slightly off-the-wall compositions resulting in an undoubtedly Portland campaign.
From print to transit to digital to billboards to social, these images meet the challenge and definitely stand out, positioning Legacy — GoHealth Urgent Care as a major contender in medical care. The campaign elevates GoHealth above the rest in terms of friendliness and a true understanding of what it's like to live—and live well—in the Pacific Northwest.
The team at Blue Collar created a campaign that celebrates life. Their strategy stands out.