GoHealth Urgent Care

JUST GO
What we did
Advertising (Online & Print)
Web Design & Development
Content Development (Photo & Video)
Copywriting
Social Media Strategy & Management
Radio & Transit Advertising
The Ask
Years ago, Legacy — GoHealth set out to build urgent care facilities that break the cold, impersonal mold of its predecessors. When GoHealth was first established in New York City, they used energetic branding elements to match their physical experience. Before the ink was dry on the announcement of GoHealth’s expansion into greater Portland area, our phone rang. Their tried-and-true East Coast model needed a funky, fresh, West Coast infusion.
APPROACH

It’s hard to dissociate medical advertising from the quintessential mom-holding-thermometer image. This tired notion reiterates the reluctant, bummer decision that has to be made when medical care is needed. We threw it all out and started from scratch.

CAMPAIGN STRATEGY

“Just Go” became our campaign tagline and the epicenter for our imagery and messaging. Here, people get out and live. With that, injury sometimes closely follows—that’s where our campaign steps in.

Portland is quirky. Voodoo Doughnuts embodies this, the seething, hollering crowd piling into every Timbers game shows us this, and a market that supports a redefined urgent care facility is a sure sign.


PRODUCTION

We partnered with talented photographer Nicolle Clemetson to craft three different scenes. The result: a friendly color scheme, human-centric photography, and slightly off-the-wall compositions resulting in an undoubtedly Portland campaign.


ACTIVATION

From print to transit to digital to billboards to social, these images meet the challenge and definitely stand out, positioning Legacy — GoHealth Urgent Care as a major contender in medical care. The campaign elevates GoHealth above the rest in terms of friendliness and a true understanding of what it's like to live—and live well—in the Pacific Northwest.




The team at Blue Collar created a campaign that celebrates life. Their strategy stands out.
—HEIDI KAYSER, NW Marketing

GoHealth Urgent Care

JUST GO
What we did
Advertising (Online & Print)
Web Design & Development
Content Development (Photo & Video)
Copywriting
Social Media Strategy & Management
Radio & Transit Advertising
The Ask
Years ago, Legacy — GoHealth set out to build urgent care facilities that break the cold, impersonal mold of its predecessors. When GoHealth was first established in New York City, they used energetic branding elements to match their physical experience. Before the ink was dry on the announcement of GoHealth’s expansion into greater Portland area, our phone rang. Their tried-and-true East Coast model needed a funky, fresh, West Coast infusion.
RESEARCH

We dug deep into why the world’s best talent should choose Wells Fargo; we made them prove it. Talking to dozens of career Wells Fargo professionals, we began to hear the same story again and again: the lateral movement, endless possibility, empathetic support, and true community was just the beginning. Uncovering more about our target demographics also helped us frame our thinking around value propositions as they pertained to different groups, and how to cater our message to resonate.

CAMPAIGN STRATEGY

“Just Go” became our campaign tagline and the epicenter for our imagery and messaging. Here, people get out and live. With that, injury sometimes closely follows—that’s where our campaign steps in.

Portland is quirky. Voodoo Doughnuts embodies this, the seething, hollering crowd piling into every Timbers game shows us this, and a market that supports a redefined urgent care facility is a sure sign.


PRODUCTION

We partnered with talented photographer Nicolle Clemetson to craft three different scenes. The result: a friendly color scheme, human-centric photography, and slightly off-the-wall compositions resulting in an undoubtedly Portland campaign.


ACTIVATION

From print to transit to digital to billboards to social, these images meet the challenge and definitely stand out, positioning Legacy — GoHealth Urgent Care as a major contender in medical care. The campaign elevates GoHealth above the rest in terms of friendliness and a true understanding of what it's like to live—and live well—in the Pacific Northwest.




The team at Blue Collar created a campaign that celebrates life. Their strategy stands out.
—HEIDI KAYSER, NW Marketing

CAMPAIGN DEVELOPMENT

We devised the campaign: Bring YOU to Work. Wells Fargo truly uplifts the individuality of their team, allowing their people to thrive based on their innate talents, skills, and—most importantly—their interests even if they seemingly have nothing to do with their job description. So, we decided to holler this from the rooftops using a campaign that would say it quite literally. We knew this campaign would have far greater impact if we were able to introduce job hunters to actual Wells Fargo employees. So that’s just what we did.

PHOTOGRAPHY/VIDEOGRAPHY

We worked with renowned photographer Nicolle Clemetson to bring our campaign photography to life, crafting top-down scenes of unique employees’ desks with surreal pops of color. Then, with the help of our friends at Shields Films, we captured each of the employee’s stories on film, centering mostly on their outside-of-work life while clearly calling to those that are are on the job hunt.

EXECUTION

The Wells Fargo Careers site is chock full of engaging information and resources for job seekers so we amplified their presence with a UX exercise and reimagination of what their site could do. Using full-width design, we brought our story to life with color, escorting the user through the value proposition of a job at Wells Fargo while providing them ample opportunity to click through and get their application process started or find a story that better suited them.

LET’S TALK SHOP

We’re always ready to pop the hood and dive in.

Get In Touch