GoHealth Urgent Care

JUST GO
What we did
Advertising (Online & Print)
Web Design & Development
Content Development (Photo & Video)
Copywriting
Social Media Strategy & Management
Radio & Transit Advertising
The Ask
Years ago, Legacy — GoHealth set out to build urgent care facilities that break the cold, impersonal mold of its predecessors. When GoHealth was first established in New York City, they used energetic branding elements to match their physical experience. Before the ink was dry on the announcement of GoHealth’s expansion into greater Portland area, our phone rang. Their tried-and-true East Coast model needed a funky, fresh, West Coast infusion.
APPROACH

It’s hard to dissociate medical advertising from the quintessential mom-holding-thermometer image. This tired notion reiterates the reluctant, bummer decision that has to be made when medical care is needed. We threw it all out and started from scratch.

CAMPAIGN STRATEGY

“Just Go” became our campaign tagline and the epicenter for our imagery and messaging. Here, people get out and live. With that, injury sometimes closely follows—that’s where our campaign steps in.

Portland is quirky. Voodoo Doughnuts embodies this, the seething, hollering crowd piling into every Timbers game shows us this, and a market that supports a redefined urgent care facility is a sure sign.


PRODUCTION

We partnered with talented photographer Nicolle Clemetson to craft three different scenes. The result: a friendly color scheme, human-centric photography, and slightly off-the-wall compositions resulting in an undoubtedly Portland campaign.


ACTIVATION

From print to transit to digital to billboards to social, these images meet the challenge and definitely stand out, positioning Legacy — GoHealth Urgent Care as a major contender in medical care. The campaign elevates GoHealth above the rest in terms of friendliness and a true understanding of what it's like to live—and live well—in the Pacific Northwest.




The team at Blue Collar created a campaign that celebrates life. Their strategy stands out.
—HEIDI KAYSER, NW Marketing

CRKT 2021 Lifestyle Shoot

JUST GO
What we did
Advertising (Online & Print)
Web Design & Development
Content Development (Photo & Video)
Copywriting
Social Media Strategy & Management
Radio & Transit Advertising
The Ask
Years ago, Legacy — GoHealth set out to build urgent care facilities that break the cold, impersonal mold of its predecessors. When GoHealth was first established in New York City, they used energetic branding elements to match their physical experience. Before the ink was dry on the announcement of GoHealth’s expansion into greater Portland area, our phone rang. Their tried-and-true East Coast model needed a funky, fresh, West Coast infusion.
CAMPAIGN STRATEGY

Instead of creating stories that uplifted and illustrated their long-standing, powerful brand strategy: Confidence in Hand, we went out into the world and found them. After days of diving deep into our adventurous rolodexes and making phone call after phone call, we found three guys that lived Confidence in Hand every day.

CAMPAIGN STRATEGY

“Just Go” became our campaign tagline and the epicenter for our imagery and messaging. Here, people get out and live. With that, injury sometimes closely follows—that’s where our campaign steps in.

Portland is quirky. Voodoo Doughnuts embodies this, the seething, hollering crowd piling into every Timbers game shows us this, and a market that supports a redefined urgent care facility is a sure sign.


PRODUCTION

We partnered with talented photographer Nicolle Clemetson to craft three different scenes. The result: a friendly color scheme, human-centric photography, and slightly off-the-wall compositions resulting in an undoubtedly Portland campaign.


ACTIVATION

From print to transit to digital to billboards to social, these images meet the challenge and definitely stand out, positioning Legacy — GoHealth Urgent Care as a major contender in medical care. The campaign elevates GoHealth above the rest in terms of friendliness and a true understanding of what it's like to live—and live well—in the Pacific Northwest.




The team at Blue Collar created a campaign that celebrates life. Their strategy stands out.
—HEIDI KAYSER, NW Marketing

CONTENT DEVELOPMENT

Instead of zeroing in on the story of the knives, we dove into the stories of the three rugged, march-by-the-beat-of-your-own drum guys. This is when the knives came to life in ways we could never tell in a studio or a product description. This is where Confidence in Hand truly makes sense—in the angry oceans, the expansive skies, and deep in the woods. We were there to capture it all.

ROLLOUT

We created three full-blown blog posts that became the epicenter of these stories. Replete with photos, video, and an honest retelling, this is where we drove traffic from all other channels. Embedded within these posts (and elsewhere, too) we embedded powerful calls to purchase.

EXECUTION

The Wells Fargo Careers site is chock full of engaging information and resources for job seekers so we amplified their presence with a UX exercise and reimagination of what their site could do. Using full-width design, we brought our story to life with color, escorting the user through the value proposition of a job at Wells Fargo while providing them ample opportunity to click through and get their application process started or find a story that better suited them.

GoHealth Urgent Care

JUST GO
What we did
Advertising (Online & Print)
Web Design & Development
Content Development (Photo & Video)
Copywriting
Social Media Strategy & Management
Radio & Transit Advertising
The Ask
Years ago, Legacy — GoHealth set out to build urgent care facilities that break the cold, impersonal mold of its predecessors. When GoHealth was first established in New York City, they used energetic branding elements to match their physical experience. Before the ink was dry on the announcement of GoHealth’s expansion into greater Portland area, our phone rang. Their tried-and-true East Coast model needed a funky, fresh, West Coast infusion.
APPROACH

It’s hard to dissociate medical advertising from the quintessential mom-holding-thermometer image. This tired notion reiterates the reluctant, bummer decision that has to be made when medical care is needed. We threw it all out and started from scratch.

CAMPAIGN STRATEGY

“Just Go” became our campaign tagline and the epicenter for our imagery and messaging. Here, people get out and live. With that, injury sometimes closely follows—that’s where our campaign steps in.

Portland is quirky. Voodoo Doughnuts embodies this, the seething, hollering crowd piling into every Timbers game shows us this, and a market that supports a redefined urgent care facility is a sure sign.


PRODUCTION

We partnered with talented photographer Nicolle Clemetson to craft three different scenes. The result: a friendly color scheme, human-centric photography, and slightly off-the-wall compositions resulting in an undoubtedly Portland campaign.


ACTIVATION

From print to transit to digital to billboards to social, these images meet the challenge and definitely stand out, positioning Legacy — GoHealth Urgent Care as a major contender in medical care. The campaign elevates GoHealth above the rest in terms of friendliness and a true understanding of what it's like to live—and live well—in the Pacific Northwest.




The team at Blue Collar created a campaign that celebrates life. Their strategy stands out.
—HEIDI KAYSER, NW Marketing

GoHealth Urgent Care

JUST GO
What we did
Advertising (Online & Print)
Web Design & Development
Content Development (Photo & Video)
Copywriting
Social Media Strategy & Management
Radio & Transit Advertising
The Ask
Years ago, Legacy — GoHealth set out to build urgent care facilities that break the cold, impersonal mold of its predecessors. When GoHealth was first established in New York City, they used energetic branding elements to match their physical experience. Before the ink was dry on the announcement of GoHealth’s expansion into greater Portland area, our phone rang. Their tried-and-true East Coast model needed a funky, fresh, West Coast infusion.
APPROACH

It’s hard to dissociate medical advertising from the quintessential mom-holding-thermometer image. This tired notion reiterates the reluctant, bummer decision that has to be made when medical care is needed. We threw it all out and started from scratch.

MARKETING STRATEGY

From our research, we knew that our core demographic is highly engaged on Instagram, stays on top of her email inbox, and is the primary trip planner for her family and friend group. So we crafted our marketing strategy around reaching her with relevant and timely information on the platforms she frequents. We also work hand-in-hand with a PR firm to ensure our strategies are in lockstep and mutually beneficial.

WEBSITE

A from-scratch website was desperately needed. Not only to divorce the exciting, fresh tourism-centered messaging from Chamber of Commerce resources, but to optimize SEO and house hardworking, dynamic content. We’re still in the throes of building, but check back soon!

“Blue Collar Agency is a creative powerhouse, consistently producing refreshing, original content for our brand and strategy. They excel in their ability to listen to the demands of the destination marketing industry and drive strategy while adapting to the ever changing needs. Blue Collar agency is truly an extension of the Visit Hood River team.”
- ASHLEY HUCKABY MAY - DIRECTOR
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