Full Sail

STOKED TO BREW, BREWED TO STOKE
What we did
Advertising (Online & Print)
Web Design & Development
Content Development (Photo & Video)
Copywriting
Social Media Strategy & Management
The Ask
Simply, Full Sail makes great beer. So when we connected with the marketing team about a summer-long sweepstakes campaign, we finally found justification for the shelves full of Session beer in the fridge.
APPROACH

Full Sail wins at retail. Their logo is emblazoned on everything from key chains to coolers. In an effort to up their POS presence and social media following, they wanted to run a summer-long sweepstakes—100 days—and give away a prize a day. To top it off, the grand prize was an all-expenses-paid trip to Hood River—the birthplace of Full Sail Brewing. In an effort to keep production costs trim, we took to the Hood River trails and backwoods spaces we love the most, utilizing the talents of friends and, in a few cases, using our own team as talent.

NAMING & DIRECTION

#SessionSummer became our branded hashtag and the launching point for the rest of our creative direction. We split the campaign into three phases: Summer on the Scene, Full Swing of Summer, and Last Drops of Summer

We took these concepts and embarked on the whirlwind photo shoot—aiming to collect low-cost assets that could tell this story and engage a wide craft beer-drinking audience.

ROLLOUT

By partnering with other local brands including Moonshine MFG, Dakine, Slingshot Kites, and TREW Gear, we extended our reach and positioned Full Sail Brewing as a member of the larger community playing for the greater good. From in-store displays to a full-blown social media campaign, Full Sail Brewing’s Summer Session Sweepstakes all but took over, inspiring user generated content and partner involvement.


RESULTS

The campaign ignited on Memorial Day 2016 and wrapped up Labor Day of the same year, broadcasting to an audience of over 500k and garnering over 60k total entries.

CRKT 2021 Lifestyle Shoot

STOKED TO BREW, BREWED TO STOKE
What we did
Advertising (Online & Print)
Web Design & Development
Content Development (Photo & Video)
Copywriting
Social Media Strategy & Management
The Ask
Simply, Full Sail makes great beer. So when we connected with the marketing team about a summer-long sweepstakes campaign, we finally found justification for the shelves full of Session beer in the fridge.
CAMPAIGN STRATEGY

Instead of creating stories that uplifted and illustrated their long-standing, powerful brand strategy: Confidence in Hand, we went out into the world and found them. After days of diving deep into our adventurous rolodexes and making phone call after phone call, we found three guys that lived Confidence in Hand every day.

NAMING & DIRECTION

#SessionSummer became our branded hashtag and the launching point for the rest of our creative direction. We split the campaign into three phases: Summer on the Scene, Full Swing of Summer, and Last Drops of Summer

We took these concepts and embarked on the whirlwind photo shoot—aiming to collect low-cost assets that could tell this story and engage a wide craft beer-drinking audience.

ROLLOUT

By partnering with other local brands including Moonshine MFG, Dakine, Slingshot Kites, and TREW Gear, we extended our reach and positioned Full Sail Brewing as a member of the larger community playing for the greater good. From in-store displays to a full-blown social media campaign, Full Sail Brewing’s Summer Session Sweepstakes all but took over, inspiring user generated content and partner involvement.


RESULTS

The campaign ignited on Memorial Day 2016 and wrapped up Labor Day of the same year, broadcasting to an audience of over 500k and garnering over 60k total entries.

CONTENT DEVELOPMENT

Instead of zeroing in on the story of the knives, we dove into the stories of the three rugged, march-by-the-beat-of-your-own drum guys. This is when the knives came to life in ways we could never tell in a studio or a product description. This is where Confidence in Hand truly makes sense—in the angry oceans, the expansive skies, and deep in the woods. We were there to capture it all.

ROLLOUT

We created three full-blown blog posts that became the epicenter of these stories. Replete with photos, video, and an honest retelling, this is where we drove traffic from all other channels. Embedded within these posts (and elsewhere, too) we embedded powerful calls to purchase.

EXECUTION

The Wells Fargo Careers site is chock full of engaging information and resources for job seekers so we amplified their presence with a UX exercise and reimagination of what their site could do. Using full-width design, we brought our story to life with color, escorting the user through the value proposition of a job at Wells Fargo while providing them ample opportunity to click through and get their application process started or find a story that better suited them.

Full Sail

STOKED TO BREW, BREWED TO STOKE
What we did
Advertising (Online & Print)
Web Design & Development
Content Development (Photo & Video)
Copywriting
Social Media Strategy & Management
The Ask
Simply, Full Sail makes great beer. So when we connected with the marketing team about a summer-long sweepstakes campaign, we finally found justification for the shelves full of Session beer in the fridge.
APPROACH

Full Sail wins at retail. Their logo is emblazoned on everything from key chains to coolers. In an effort to up their POS presence and social media following, they wanted to run a summer-long sweepstakes—100 days—and give away a prize a day. To top it off, the grand prize was an all-expenses-paid trip to Hood River—the birthplace of Full Sail Brewing. In an effort to keep production costs trim, we took to the Hood River trails and backwoods spaces we love the most, utilizing the talents of friends and, in a few cases, using our own team as talent.

NAMING & DIRECTION

#SessionSummer became our branded hashtag and the launching point for the rest of our creative direction. We split the campaign into three phases: Summer on the Scene, Full Swing of Summer, and Last Drops of Summer

We took these concepts and embarked on the whirlwind photo shoot—aiming to collect low-cost assets that could tell this story and engage a wide craft beer-drinking audience.

ROLLOUT

By partnering with other local brands including Moonshine MFG, Dakine, Slingshot Kites, and TREW Gear, we extended our reach and positioned Full Sail Brewing as a member of the larger community playing for the greater good. From in-store displays to a full-blown social media campaign, Full Sail Brewing’s Summer Session Sweepstakes all but took over, inspiring user generated content and partner involvement.


RESULTS

The campaign ignited on Memorial Day 2016 and wrapped up Labor Day of the same year, broadcasting to an audience of over 500k and garnering over 60k total entries.

Full Sail

STOKED TO BREW, BREWED TO STOKE
What we did
Advertising (Online & Print)
Web Design & Development
Content Development (Photo & Video)
Copywriting
Social Media Strategy & Management
The Ask
Simply, Full Sail makes great beer. So when we connected with the marketing team about a summer-long sweepstakes campaign, we finally found justification for the shelves full of Session beer in the fridge.
APPROACH

Full Sail wins at retail. Their logo is emblazoned on everything from key chains to coolers. In an effort to up their POS presence and social media following, they wanted to run a summer-long sweepstakes—100 days—and give away a prize a day. To top it off, the grand prize was an all-expenses-paid trip to Hood River—the birthplace of Full Sail Brewing. In an effort to keep production costs trim, we took to the Hood River trails and backwoods spaces we love the most, utilizing the talents of friends and, in a few cases, using our own team as talent.

MARKETING STRATEGY

From our research, we knew that our core demographic is highly engaged on Instagram, stays on top of her email inbox, and is the primary trip planner for her family and friend group. So we crafted our marketing strategy around reaching her with relevant and timely information on the platforms she frequents. We also work hand-in-hand with a PR firm to ensure our strategies are in lockstep and mutually beneficial.

WEBSITE

A from-scratch website was desperately needed. Not only to divorce the exciting, fresh tourism-centered messaging from Chamber of Commerce resources, but to optimize SEO and house hardworking, dynamic content. We’re still in the throes of building, but check back soon!

“Blue Collar Agency is a creative powerhouse, consistently producing refreshing, original content for our brand and strategy. They excel in their ability to listen to the demands of the destination marketing industry and drive strategy while adapting to the ever changing needs. Blue Collar agency is truly an extension of the Visit Hood River team.”
- ASHLEY HUCKABY MAY - DIRECTOR
LET’S TALK SHOP

We’re always ready to pop the hood and dive in.

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