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Seattle and Portland breed the type of travelers that are up for poking around the hidden nooks of Hood Canal. Adventuresome college students, military families, and millennials abound—once we nailed down this target audience, it was all about building a campaign just for them. Our creative is whimsical, awe-inspiring, flexible, and promises adventure no matter who is seeking it.
Our goal was to present the OpenRange as something so impressive, you had to see it to believe it. Our anthem of “Open Unbelievable” captured this idea while playing off the name of the product. It also matched perfectly to our creative concept of a Sasquatch family camping trip, which gave us a fun, eye-catching way to illustrate the product’s features and benefits.
To present the OpenRange as the easy-to-use meal prep solution for the modern camper, we wrote, directed, and produced a 1.5-minute launch video that demonstrated the product being used in a real-life — albeit slightly exaggerated — scenario. To keep the budget within the client’s constraints, we developed a story that could be told in a single location and without dialog.
During the video production, we also captured still images that carried the characters and narrative into other contexts. The goal was to efficiently build a database of images that would not only be used in the immediate campaign deliverables, but also for future advertising, as needed.
We designed and developed a campaign landing page and announcement email, both built around our core creative concept and using the image assets we created.
We developed a collection of social and display ads targeting the outdoor enthusiast market.
"We were stepping into new territory with a product in a new-to-us category. With the advertising market being heavily saturated we needed to cut through the clutter and we knew the Blue Collar team was perfect for the job. And they sure delivered! From the ideation to the attention to detail with props and costumes to the fast turnaround and end result – they crushed it! People will be talking about this campaign for years to come."
Seattle and Portland breed the type of travelers that are up for poking around the hidden nooks of Hood Canal. Adventuresome college students, military families, and millennials abound—once we nailed down this target audience, it was all about building a campaign just for them. Our creative is whimsical, awe-inspiring, flexible, and promises adventure no matter who is seeking it.
Seattle and Portland breed the type of travelers that are up for poking around the hidden nooks of Hood Canal. Adventuresome college students, military families, and millennials abound—once we nailed down this target audience, it was all about building a campaign just for them. Our creative is whimsical, awe-inspiring, flexible, and promises adventure no matter who is seeking it.
“We were looking to own the digital bike space – launching two new bike racks – for a short time period and we wanted omnichannel consistency. A tremendous amount of work went into the design and development of the new StageTwo and HangTight bike racks so it was only right that the launch be given the same amount of respect. Blue Collar shifted into high gear and topped the podium. Not only were the ideas they brought to the table fresh and on-brand but they presented the level of stoke we were looking for.“
Seattle and Portland breed the type of travelers that are up for poking around the hidden nooks of Hood Canal. Adventuresome college students, military families, and millennials abound—once we nailed down this target audience, it was all about building a campaign just for them. Our creative is whimsical, awe-inspiring, flexible, and promises adventure no matter who is seeking it.
“We were looking to own the digital bike space – launching two new bike racks – for a short time period and we wanted omnichannel consistency. A tremendous amount of work went into the design and development of the new StageTwo and HangTight bike racks so it was only right that the launch be given the same amount of respect. Blue Collar shifted into high gear and topped the podium. Not only were the ideas they brought to the table fresh and on-brand but they presented the level of stoke we were looking for.“
Seattle and Portland breed the type of travelers that are up for poking around the hidden nooks of Hood Canal. Adventuresome college students, military families, and millennials abound—once we nailed down this target audience, it was all about building a campaign just for them. Our creative is whimsical, awe-inspiring, flexible, and promises adventure no matter who is seeking it.
I so appreciate Blue Collar giving me the opportunity to get a behind the scenes look at the photo shoot. It was incredible to see the amount of thought and preparation that went into each shot, and how passionate each member of the team was about what they were doing. Everyone involved clearly cared deeply about the images they were capturing and the story they were telling with those images, and it was a privilege for me to see them in action. And certainly the highlight of the day was getting the opportunity to fly in one of TacAero’s tailwheel planes, what an amazing experience!
Seattle and Portland breed the type of travelers that are up for poking around the hidden nooks of Hood Canal. Adventuresome college students, military families, and millennials abound—once we nailed down this target audience, it was all about building a campaign just for them. Our creative is whimsical, awe-inspiring, flexible, and promises adventure no matter who is seeking it.
We built a simple, information-packed website centered on lodging (with a back-end that could be easily handed off to a local marketing team). Once the site—replete with monthly blog, video, and event updates—was complete, we reached out to top site referrers in an effort to bolster link building and foster SEO and referred visitors.
Our main consideration was mobile optimization. After 18 months, more than 70% of all traffic was originating on a phone or tablet and ExploreHoodCanal.com had driven more than 1,300 clicks per month to local lodging provider pages—a strong indication of visitors’ intent to plan a stay.
We created a colorful, interactive event booth including branded giveaways and marchandise to feature at local events. We even created a totally custom oyster mascot suit. We represented Mason County tourism at a number of summer events, reaching and educating an entirely new audience segment and driving hundreds of potential lodging bookings while collecting email addresses.
Snackable content wins. We created a collection of trip itineraries and local insiders guides to inspire trips and guide visitors off the beaten path. We also elevated stories from the region, educating visitors on the local businesses, flora, fauna, history, and geography. They emblazoned social media and our monthly email.
In tandem, we created the Wild Side Explorer Video Series. It boosted brand awareness, fortified partner connections, and gave our audience a true peek into the down and dirty of an adventure in Hood Canal.
Site traffic increased by over 10% from 2016 to 2017. The email list saw 417% YOY increase in subscriber growth with a 15% average click-through rate. We were able to earn a 10% increase year over year for the county lodging tax—a true reflection of increased tourism and health of the travel industry in Mason County.
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The design work is beautiful, the marketing strategies are creative, and their responsiveness is outstanding. Most importantly, Blue Collar is very sensitive to our budget limitations and manages to always deliver a high-quality product.
Instead of creating stories that uplifted and illustrated their long-standing, powerful brand strategy: Confidence in Hand, we went out into the world and found them. After days of diving deep into our adventurous rolodexes and making phone call after phone call, we found three guys that lived Confidence in Hand every day.
We built a simple, information-packed website centered on lodging (with a back-end that could be easily handed off to a local marketing team). Once the site—replete with monthly blog, video, and event updates—was complete, we reached out to top site referrers in an effort to bolster link building and foster SEO and referred visitors.
Our main consideration was mobile optimization. After 18 months, more than 70% of all traffic was originating on a phone or tablet and ExploreHoodCanal.com had driven more than 1,300 clicks per month to local lodging provider pages—a strong indication of visitors’ intent to plan a stay.
We created a colorful, interactive event booth including branded giveaways and marchandise to feature at local events. We even created a totally custom oyster mascot suit. We represented Mason County tourism at a number of summer events, reaching and educating an entirely new audience segment and driving hundreds of potential lodging bookings while collecting email addresses.
Snackable content wins. We created a collection of trip itineraries and local insiders guides to inspire trips and guide visitors off the beaten path. We also elevated stories from the region, educating visitors on the local businesses, flora, fauna, history, and geography. They emblazoned social media and our monthly email.
In tandem, we created the Wild Side Explorer Video Series. It boosted brand awareness, fortified partner connections, and gave our audience a true peek into the down and dirty of an adventure in Hood Canal.
Site traffic increased by over 10% from 2016 to 2017. The email list saw 417% YOY increase in subscriber growth with a 15% average click-through rate. We were able to earn a 10% increase year over year for the county lodging tax—a true reflection of increased tourism and health of the travel industry in Mason County.
"
The design work is beautiful, the marketing strategies are creative, and their responsiveness is outstanding. Most importantly, Blue Collar is very sensitive to our budget limitations and manages to always deliver a high-quality product.
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Instead of zeroing in on the story of the knives, we dove into the stories of the three rugged, march-by-the-beat-of-your-own drum guys. This is when the knives came to life in ways we could never tell in a studio or a product description. This is where Confidence in Hand truly makes sense—in the angry oceans, the expansive skies, and deep in the woods. We were there to capture it all.
We created three full-blown blog posts that became the epicenter of these stories. Replete with photos, video, and an honest retelling, this is where we drove traffic from all other channels. Embedded within these posts (and elsewhere, too) we embedded powerful calls to purchase.
The Wells Fargo Careers site is chock full of engaging information and resources for job seekers so we amplified their presence with a UX exercise and reimagination of what their site could do. Using full-width design, we brought our story to life with color, escorting the user through the value proposition of a job at Wells Fargo while providing them ample opportunity to click through and get their application process started or find a story that better suited them.
Seattle and Portland breed the type of travelers that are up for poking around the hidden nooks of Hood Canal. Adventuresome college students, military families, and millennials abound—once we nailed down this target audience, it was all about building a campaign just for them. Our creative is whimsical, awe-inspiring, flexible, and promises adventure no matter who is seeking it.
We built a simple, information-packed website centered on lodging (with a back-end that could be easily handed off to a local marketing team). Once the site—replete with monthly blog, video, and event updates—was complete, we reached out to top site referrers in an effort to bolster link building and foster SEO and referred visitors.
Our main consideration was mobile optimization. After 18 months, more than 70% of all traffic was originating on a phone or tablet and ExploreHoodCanal.com had driven more than 1,300 clicks per month to local lodging provider pages—a strong indication of visitors’ intent to plan a stay.
We created a colorful, interactive event booth including branded giveaways and marchandise to feature at local events. We even created a totally custom oyster mascot suit. We represented Mason County tourism at a number of summer events, reaching and educating an entirely new audience segment and driving hundreds of potential lodging bookings while collecting email addresses.
Snackable content wins. We created a collection of trip itineraries and local insiders guides to inspire trips and guide visitors off the beaten path. We also elevated stories from the region, educating visitors on the local businesses, flora, fauna, history, and geography. They emblazoned social media and our monthly email.
In tandem, we created the Wild Side Explorer Video Series. It boosted brand awareness, fortified partner connections, and gave our audience a true peek into the down and dirty of an adventure in Hood Canal.
Site traffic increased by over 10% from 2016 to 2017. The email list saw 417% YOY increase in subscriber growth with a 15% average click-through rate. We were able to earn a 10% increase year over year for the county lodging tax—a true reflection of increased tourism and health of the travel industry in Mason County.
"
The design work is beautiful, the marketing strategies are creative, and their responsiveness is outstanding. Most importantly, Blue Collar is very sensitive to our budget limitations and manages to always deliver a high-quality product.
Seattle and Portland breed the type of travelers that are up for poking around the hidden nooks of Hood Canal. Adventuresome college students, military families, and millennials abound—once we nailed down this target audience, it was all about building a campaign just for them. Our creative is whimsical, awe-inspiring, flexible, and promises adventure no matter who is seeking it.
From our research, we knew that our core demographic is highly engaged on Instagram, stays on top of her email inbox, and is the primary trip planner for her family and friend group. So we crafted our marketing strategy around reaching her with relevant and timely information on the platforms she frequents. We also work hand-in-hand with a PR firm to ensure our strategies are in lockstep and mutually beneficial.
Guided by a new Visit Hood River tourism initiative, our team commenced a site overhaul by developing an SEO and UX optimized channel from scratch. The new digital space presents a welcoming, unique experience for inquisitive, first-time Hood River visitors, to enlivening the stories of local businesses. The culmination of best-in-class front-end components and freshly branded design elements amounts to a digital space we’re ever-so proud to present.
“Blue Collar Agency is a creative powerhouse, consistently producing refreshing, original content for our brand and strategy. They excel in their ability to listen to the demands of the destination marketing industry and drive strategy while adapting to the ever changing needs. Blue Collar agency is truly an extension of the Visit Hood River team.”
Seattle and Portland breed the type of travelers that are up for poking around the hidden nooks of Hood Canal. Adventuresome college students, military families, and millennials abound—once we nailed down this target audience, it was all about building a campaign just for them. Our creative is whimsical, awe-inspiring, flexible, and promises adventure no matter who is seeking it.
Seattle and Portland breed the type of travelers that are up for poking around the hidden nooks of Hood Canal. Adventuresome college students, military families, and millennials abound—once we nailed down this target audience, it was all about building a campaign just for them. Our creative is whimsical, awe-inspiring, flexible, and promises adventure no matter who is seeking it.
We built a simple, information-packed website centered on lodging (with a back-end that could be easily handed off to a local marketing team). Once the site—replete with monthly blog, video, and event updates—was complete, we reached out to top site referrers in an effort to bolster link building and foster SEO and referred visitors.
Our main consideration was mobile optimization. After 18 months, more than 70% of all traffic was originating on a phone or tablet and ExploreHoodCanal.com had driven more than 1,300 clicks per month to local lodging provider pages—a strong indication of visitors’ intent to plan a stay.
We created a colorful, interactive event booth including branded giveaways and marchandise to feature at local events. We even created a totally custom oyster mascot suit. We represented Mason County tourism at a number of summer events, reaching and educating an entirely new audience segment and driving hundreds of potential lodging bookings while collecting email addresses.
Snackable content wins. We created a collection of trip itineraries and local insiders guides to inspire trips and guide visitors off the beaten path. We also elevated stories from the region, educating visitors on the local businesses, flora, fauna, history, and geography. They emblazoned social media and our monthly email.
In tandem, we created the Wild Side Explorer Video Series. It boosted brand awareness, fortified partner connections, and gave our audience a true peek into the down and dirty of an adventure in Hood Canal.
Site traffic increased by over 10% from 2016 to 2017. The email list saw 417% YOY increase in subscriber growth with a 15% average click-through rate. We were able to earn a 10% increase year over year for the county lodging tax—a true reflection of increased tourism and health of the travel industry in Mason County.
"
The design work is beautiful, the marketing strategies are creative, and their responsiveness is outstanding. Most importantly, Blue Collar is very sensitive to our budget limitations and manages to always deliver a high-quality product.
"Sigma and Blue Collar have a long and collaborative history. They know our business well and all of their work reflects the richness of the relationship. When the time came to upgrade our website, they understood the goal of improving engagement with our current customers and attracting new ones, inspiring loyalty in both. With the new site, SIGMA stands out in a smart, attractive, and impressive way. Almost immediately, we saw results that spoke to the goal. As the person responsible for budgets, deadlines, and end results, I must mention that every member of the BC team, both on the creative and account sides, made the process as straightforward, transparent, and painless as possible. Thank you, Blue Collar, for beautifully positioning SIGMA for the future!"
