All things considered, subscription models are a relatively new idea to the market. But that by no means makes it an easy game to enter. We did extensive market research to thoroughly understand their playing field while also looking at a wider industry standard. We interviewed numerous stakeholders, learned user personas, locked in business goals, and laid a watertight foundation before we began wireframing.
The EMJ brand is bold. But their old website missed the opportunity to tell the full story and elevate their points of differentiation. We set out to uplift the design and usability of their website to match the quality of their products and give the audience a true 360° look at Every Man Jack.
Working hand-in-hand with Bear Group, a custom web development shop in Seattle, we stayed in step from the very beginning to make sure our big ideas were viable and usable. Both teams brought their expertise to the table, making for a strong website that tops the charts in creativity, user experience, usability, and performance.
We dug deep into why the world’s best talent should choose Wells Fargo; we made them prove it. Talking to dozens of career Wells Fargo professionals, we began to hear the same story again and again: the lateral movement, endless possibility, empathetic support, and true community was just the beginning. Uncovering more about our target demographics also helped us frame our thinking around value propositions as they pertained to different groups, and how to cater our message to resonate.
We devised the campaign: Bring YOU to Work. Wells Fargo truly uplifts the individuality of their team, allowing their people to thrive based on their innate talents, skills, and—most importantly—their interests even if they seemingly have nothing to do with their job description. So, we decided to holler this from the rooftops using a campaign that would say it quite literally. We knew this campaign would have far greater impact if we were able to introduce job hunters to actual Wells Fargo employees. So that’s just what we did.
We worked with renowned photographer Nicolle Clemetson to bring our campaign photography to life, crafting top-down scenes of unique employees’ desks with surreal pops of color. Then, with the help of our friends at Shields Films, we captured each of the employee’s stories on film, centering mostly on their outside-of-work life while clearly calling to those that are are on the job hunt.
The Wells Fargo Careers site is chock full of engaging information and resources for job seekers so we amplified their presence with a UX exercise and reimagination of what their site could do. Using full-width design, we brought our story to life with color, escorting the user through the value proposition of a job at Wells Fargo while providing them ample opportunity to click through and get their application process started or find a story that better suited them.