All things considered, subscription models are a relatively new idea to the market. But that by no means makes it an easy game to enter. We did extensive market research to thoroughly understand their playing field while also looking at a wider industry standard. We interviewed numerous stakeholders, learned user personas, locked in business goals, and laid a watertight foundation before we began wireframing.
The EMJ brand is bold. But their old website missed the opportunity to tell the full story and elevate their points of differentiation. We set out to uplift the design and usability of their website to match the quality of their products and give the audience a true 360° look at Every Man Jack.
Working hand-in-hand with Bear Group, a custom web development shop in Seattle, we stayed in step from the very beginning to make sure our big ideas were viable and usable. Both teams brought their expertise to the table, making for a strong website that tops the charts in creativity, user experience, usability, and performance.