Every Man Jack

RETHINK YOUR ROUTINE
What we did
UX Research
Information Architecture
User Flows
Wireframes
Web Design
Art Direction
The Ask
In all ways, Every Man Jack is excellent at standing out. From their bold packaging to their unmatched commitment to creating high-quality, organic-first products, they march to the beat of their own drum. So when they decided to enter the subscription game, they needed a bold new website to show the world that they mean business.
UX RESEARCH

All things considered, subscription models are a relatively new idea to the market. But that by no means makes it an easy game to enter. We did extensive market research to thoroughly understand their playing field while also looking at a wider industry standard. We interviewed numerous stakeholders, learned user personas, locked in business goals, and laid a watertight foundation before we began wireframing.

DESIGN

The EMJ brand is bold. But their old website missed the opportunity to tell the full story and elevate their points of differentiation. We set out to uplift the design and usability of their website to match the quality of their products and give the audience a true 360° look at Every Man Jack.


ACTIVATION

Working hand-in-hand with Bear Group, a custom web development shop in Seattle, we stayed in step from the very beginning to make sure our big ideas were viable and usable. Both teams brought their expertise to the table, making for a strong website that tops the charts in creativity, user experience, usability, and performance.

CRKT 2021 Lifestyle Shoot

RETHINK YOUR ROUTINE
What we did
UX Research
Information Architecture
User Flows
Wireframes
Web Design
Art Direction
The Ask
In all ways, Every Man Jack is excellent at standing out. From their bold packaging to their unmatched commitment to creating high-quality, organic-first products, they march to the beat of their own drum. So when they decided to enter the subscription game, they needed a bold new website to show the world that they mean business.
CAMPAIGN STRATEGY

Instead of creating stories that uplifted and illustrated their long-standing, powerful brand strategy: Confidence in Hand, we went out into the world and found them. After days of diving deep into our adventurous rolodexes and making phone call after phone call, we found three guys that lived Confidence in Hand every day.

CONTENT DEVELOPMENT

Instead of zeroing in on the story of the knives, we dove into the stories of the three rugged, march-by-the-beat-of-your-own drum guys. This is when the knives came to life in ways we could never tell in a studio or a product description. This is where Confidence in Hand truly makes sense—in the angry oceans, the expansive skies, and deep in the woods. We were there to capture it all.

ROLLOUT

We created three full-blown blog posts that became the epicenter of these stories. Replete with photos, video, and an honest retelling, this is where we drove traffic from all other channels. Embedded within these posts (and elsewhere, too) we embedded powerful calls to purchase.

EXECUTION

The Wells Fargo Careers site is chock full of engaging information and resources for job seekers so we amplified their presence with a UX exercise and reimagination of what their site could do. Using full-width design, we brought our story to life with color, escorting the user through the value proposition of a job at Wells Fargo while providing them ample opportunity to click through and get their application process started or find a story that better suited them.

Every Man Jack

RETHINK YOUR ROUTINE
What we did
UX Research
Information Architecture
User Flows
Wireframes
Web Design
Art Direction
The Ask
In all ways, Every Man Jack is excellent at standing out. From their bold packaging to their unmatched commitment to creating high-quality, organic-first products, they march to the beat of their own drum. So when they decided to enter the subscription game, they needed a bold new website to show the world that they mean business.
UX RESEARCH

All things considered, subscription models are a relatively new idea to the market. But that by no means makes it an easy game to enter. We did extensive market research to thoroughly understand their playing field while also looking at a wider industry standard. We interviewed numerous stakeholders, learned user personas, locked in business goals, and laid a watertight foundation before we began wireframing.

DESIGN

The EMJ brand is bold. But their old website missed the opportunity to tell the full story and elevate their points of differentiation. We set out to uplift the design and usability of their website to match the quality of their products and give the audience a true 360° look at Every Man Jack.


ACTIVATION

Working hand-in-hand with Bear Group, a custom web development shop in Seattle, we stayed in step from the very beginning to make sure our big ideas were viable and usable. Both teams brought their expertise to the table, making for a strong website that tops the charts in creativity, user experience, usability, and performance.

Every Man Jack

RETHINK YOUR ROUTINE
What we did
UX Research
Information Architecture
User Flows
Wireframes
Web Design
Art Direction
The Ask
In all ways, Every Man Jack is excellent at standing out. From their bold packaging to their unmatched commitment to creating high-quality, organic-first products, they march to the beat of their own drum. So when they decided to enter the subscription game, they needed a bold new website to show the world that they mean business.
UX RESEARCH

All things considered, subscription models are a relatively new idea to the market. But that by no means makes it an easy game to enter. We did extensive market research to thoroughly understand their playing field while also looking at a wider industry standard. We interviewed numerous stakeholders, learned user personas, locked in business goals, and laid a watertight foundation before we began wireframing.

DESIGN

The EMJ brand is bold. But their old website missed the opportunity to tell the full story and elevate their points of differentiation. We set out to uplift the design and usability of their website to match the quality of their products and give the audience a true 360° look at Every Man Jack.


ACTIVATION

Working hand-in-hand with Bear Group, a custom web development shop in Seattle, we stayed in step from the very beginning to make sure our big ideas were viable and usable. Both teams brought their expertise to the table, making for a strong website that tops the charts in creativity, user experience, usability, and performance.

MARKETING STRATEGY

From our research, we knew that our core demographic is highly engaged on Instagram, stays on top of her email inbox, and is the primary trip planner for her family and friend group. So we crafted our marketing strategy around reaching her with relevant and timely information on the platforms she frequents. We also work hand-in-hand with a PR firm to ensure our strategies are in lockstep and mutually beneficial.

WEBSITE

A from-scratch website was desperately needed. Not only to divorce the exciting, fresh tourism-centered messaging from Chamber of Commerce resources, but to optimize SEO and house hardworking, dynamic content. We’re still in the throes of building, but check back soon!

“Blue Collar Agency is a creative powerhouse, consistently producing refreshing, original content for our brand and strategy. They excel in their ability to listen to the demands of the destination marketing industry and drive strategy while adapting to the ever changing needs. Blue Collar agency is truly an extension of the Visit Hood River team.”
- ASHLEY HUCKABY MAY - DIRECTOR
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