Columbia Area Transit

GORGE ON THE GO
What we did
Branding
Brand Strategy
Web Design & Development
Content Development (Photo & Video)
Copywriting
Advertising (Online & Print)
Marketing Strategy
The Ask
Columbia Area Transit (CAT) is changing the way Portlanders and Gorge residents get around. Their extensive and super economical transportation options at once give Gorge residents a way to access work and essentials, but also an excellent way for tourists and travelers to come play without worrying about driving. We set out to help them project their message far and wide.
BRAND IDENTITY

By nature, public transportation can be a bit confusing and intimidating. We crafted a brand identity that was friendly, approachable, and extremely simple to help people overcome the preconceived notions of navigating a transportation system and get on their way. Illustrations were the perfect accessory.


CONTENT CREATION

Public transport riders span wide demographics. We helped CAT create a full library of print and digital assets to reach all riders from local senior homes and high schools to travel agencies and everyone in between. Simple, colorful route maps telegraphically educate riders on how to get to where they want to go.


WEBSITE DEVELOPMENT

ADA compliance was the center of our universe when it came to creating the website. Mobile was supremely important. We designed the entirety of the website around one crucial moment: you’re without a ride, you spy a bright purple bus stop and you need to know when the bus will show up, where it’s going, and how to hop on. Everything else was secondary.


ACTIVATION

Using bright colors as wayfinding devices, lots of white space, and minimal copy, we created for CAT a digital experience that feel accessible, intelligible, and incredibly friendly.

Columbia Area Transit

GORGE ON THE GO
What we did
Branding
Brand Strategy
Web Design & Development
Content Development (Photo & Video)
Copywriting
Advertising (Online & Print)
Marketing Strategy
The Ask
Columbia Area Transit (CAT) is changing the way Portlanders and Gorge residents get around. Their extensive and super economical transportation options at once give Gorge residents a way to access work and essentials, but also an excellent way for tourists and travelers to come play without worrying about driving. We set out to help them project their message far and wide.
RESEARCH

We dug deep into why the world’s best talent should choose Wells Fargo; we made them prove it. Talking to dozens of career Wells Fargo professionals, we began to hear the same story again and again: the lateral movement, endless possibility, empathetic support, and true community was just the beginning. Uncovering more about our target demographics also helped us frame our thinking around value propositions as they pertained to different groups, and how to cater our message to resonate.


CONTENT CREATION

Public transport riders span wide demographics. We helped CAT create a full library of print and digital assets to reach all riders from local senior homes and high schools to travel agencies and everyone in between. Simple, colorful route maps telegraphically educate riders on how to get to where they want to go.


WEBSITE DEVELOPMENT

ADA compliance was the center of our universe when it came to creating the website. Mobile was supremely important. We designed the entirety of the website around one crucial moment: you’re without a ride, you spy a bright purple bus stop and you need to know when the bus will show up, where it’s going, and how to hop on. Everything else was secondary.


ACTIVATION

Using bright colors as wayfinding devices, lots of white space, and minimal copy, we created for CAT a digital experience that feel accessible, intelligible, and incredibly friendly.

CAMPAIGN DEVELOPMENT

We devised the campaign: Bring YOU to Work. Wells Fargo truly uplifts the individuality of their team, allowing their people to thrive based on their innate talents, skills, and—most importantly—their interests even if they seemingly have nothing to do with their job description. So, we decided to holler this from the rooftops using a campaign that would say it quite literally. We knew this campaign would have far greater impact if we were able to introduce job hunters to actual Wells Fargo employees. So that’s just what we did.

PHOTOGRAPHY/VIDEOGRAPHY

We worked with renowned photographer Nicolle Clemetson to bring our campaign photography to life, crafting top-down scenes of unique employees’ desks with surreal pops of color. Then, with the help of our friends at Shields Films, we captured each of the employee’s stories on film, centering mostly on their outside-of-work life while clearly calling to those that are are on the job hunt.

EXECUTION

The Wells Fargo Careers site is chock full of engaging information and resources for job seekers so we amplified their presence with a UX exercise and reimagination of what their site could do. Using full-width design, we brought our story to life with color, escorting the user through the value proposition of a job at Wells Fargo while providing them ample opportunity to click through and get their application process started or find a story that better suited them.

LET’S TALK SHOP

We’re always ready to pop the hood and dive in.

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