By nature, public transportation can be a bit confusing and intimidating. We crafted a brand identity that was friendly, approachable, and extremely simple to help people overcome the preconceived notions of navigating a transportation system and get on their way. Illustrations were the perfect accessory.
Public transport riders span wide demographics. We helped CAT create a full library of print and digital assets to reach all riders from local senior homes and high schools to travel agencies and everyone in between. Simple, colorful route maps telegraphically educate riders on how to get to where they want to go.
ADA compliance was the center of our universe when it came to creating the website. Mobile was supremely important. We designed the entirety of the website around one crucial moment: you’re without a ride, you spy a bright purple bus stop and you need to know when the bus will show up, where it’s going, and how to hop on. Everything else was secondary.
Using bright colors as wayfinding devices, lots of white space, and minimal copy, we created for CAT a digital experience that feel accessible, intelligible, and incredibly friendly.