Columbia Area Transit

GORGE ON THE GO
What we did
Branding
Brand Strategy
Web Design & Development
Content Development (Photo & Video)
Copywriting
Advertising (Online & Print)
Marketing Strategy
The Ask
Columbia Area Transit (CAT) is changing the way Portlanders and Gorge residents get around. Their extensive and super economical transportation options at once give Gorge residents a way to access work and essentials, but also an excellent way for tourists and travelers to come play without worrying about driving. We set out to help them project their message far and wide.
BRAND IDENTITY

By nature, public transportation can be a bit confusing and intimidating. We crafted a brand identity that was friendly, approachable, and extremely simple to help people overcome the preconceived notions of navigating a transportation system and get on their way. Illustrations were the perfect accessory.


CONTENT CREATION

Public transport riders span wide demographics. We helped CAT create a full library of print and digital assets to reach all riders from local senior homes and high schools to travel agencies and everyone in between. Simple, colorful route maps telegraphically educate riders on how to get to where they want to go.


WEBSITE DEVELOPMENT

ADA compliance was the center of our universe when it came to creating the website. Mobile was supremely important. We designed the entirety of the website around one crucial moment: you’re without a ride, you spy a bright purple bus stop and you need to know when the bus will show up, where it’s going, and how to hop on. Everything else was secondary.


ACTIVATION

Using bright colors as wayfinding devices, lots of white space, and minimal copy, we created for CAT a digital experience that feel accessible, intelligible, and incredibly friendly.

CRKT 2021 Lifestyle Shoot

GORGE ON THE GO
What we did
Branding
Brand Strategy
Web Design & Development
Content Development (Photo & Video)
Copywriting
Advertising (Online & Print)
Marketing Strategy
The Ask
Columbia Area Transit (CAT) is changing the way Portlanders and Gorge residents get around. Their extensive and super economical transportation options at once give Gorge residents a way to access work and essentials, but also an excellent way for tourists and travelers to come play without worrying about driving. We set out to help them project their message far and wide.
CAMPAIGN STRATEGY

Instead of creating stories that uplifted and illustrated their long-standing, powerful brand strategy: Confidence in Hand, we went out into the world and found them. After days of diving deep into our adventurous rolodexes and making phone call after phone call, we found three guys that lived Confidence in Hand every day.


CONTENT CREATION

Public transport riders span wide demographics. We helped CAT create a full library of print and digital assets to reach all riders from local senior homes and high schools to travel agencies and everyone in between. Simple, colorful route maps telegraphically educate riders on how to get to where they want to go.


WEBSITE DEVELOPMENT

ADA compliance was the center of our universe when it came to creating the website. Mobile was supremely important. We designed the entirety of the website around one crucial moment: you’re without a ride, you spy a bright purple bus stop and you need to know when the bus will show up, where it’s going, and how to hop on. Everything else was secondary.


ACTIVATION

Using bright colors as wayfinding devices, lots of white space, and minimal copy, we created for CAT a digital experience that feel accessible, intelligible, and incredibly friendly.

CONTENT DEVELOPMENT

Instead of zeroing in on the story of the knives, we dove into the stories of the three rugged, march-by-the-beat-of-your-own drum guys. This is when the knives came to life in ways we could never tell in a studio or a product description. This is where Confidence in Hand truly makes sense—in the angry oceans, the expansive skies, and deep in the woods. We were there to capture it all.

ROLLOUT

We created three full-blown blog posts that became the epicenter of these stories. Replete with photos, video, and an honest retelling, this is where we drove traffic from all other channels. Embedded within these posts (and elsewhere, too) we embedded powerful calls to purchase.

EXECUTION

The Wells Fargo Careers site is chock full of engaging information and resources for job seekers so we amplified their presence with a UX exercise and reimagination of what their site could do. Using full-width design, we brought our story to life with color, escorting the user through the value proposition of a job at Wells Fargo while providing them ample opportunity to click through and get their application process started or find a story that better suited them.

Columbia Area Transit

GORGE ON THE GO
What we did
Branding
Brand Strategy
Web Design & Development
Content Development (Photo & Video)
Copywriting
Advertising (Online & Print)
Marketing Strategy
The Ask
Columbia Area Transit (CAT) is changing the way Portlanders and Gorge residents get around. Their extensive and super economical transportation options at once give Gorge residents a way to access work and essentials, but also an excellent way for tourists and travelers to come play without worrying about driving. We set out to help them project their message far and wide.
BRAND IDENTITY

By nature, public transportation can be a bit confusing and intimidating. We crafted a brand identity that was friendly, approachable, and extremely simple to help people overcome the preconceived notions of navigating a transportation system and get on their way. Illustrations were the perfect accessory.


CONTENT CREATION

Public transport riders span wide demographics. We helped CAT create a full library of print and digital assets to reach all riders from local senior homes and high schools to travel agencies and everyone in between. Simple, colorful route maps telegraphically educate riders on how to get to where they want to go.


WEBSITE DEVELOPMENT

ADA compliance was the center of our universe when it came to creating the website. Mobile was supremely important. We designed the entirety of the website around one crucial moment: you’re without a ride, you spy a bright purple bus stop and you need to know when the bus will show up, where it’s going, and how to hop on. Everything else was secondary.


ACTIVATION

Using bright colors as wayfinding devices, lots of white space, and minimal copy, we created for CAT a digital experience that feel accessible, intelligible, and incredibly friendly.

Columbia Area Transit

GORGE ON THE GO
What we did
Branding
Brand Strategy
Web Design & Development
Content Development (Photo & Video)
Copywriting
Advertising (Online & Print)
Marketing Strategy
The Ask
Columbia Area Transit (CAT) is changing the way Portlanders and Gorge residents get around. Their extensive and super economical transportation options at once give Gorge residents a way to access work and essentials, but also an excellent way for tourists and travelers to come play without worrying about driving. We set out to help them project their message far and wide.
BRAND IDENTITY

By nature, public transportation can be a bit confusing and intimidating. We crafted a brand identity that was friendly, approachable, and extremely simple to help people overcome the preconceived notions of navigating a transportation system and get on their way. Illustrations were the perfect accessory.

MARKETING STRATEGY

From our research, we knew that our core demographic is highly engaged on Instagram, stays on top of her email inbox, and is the primary trip planner for her family and friend group. So we crafted our marketing strategy around reaching her with relevant and timely information on the platforms she frequents. We also work hand-in-hand with a PR firm to ensure our strategies are in lockstep and mutually beneficial.

WEBSITE

A from-scratch website was desperately needed. Not only to divorce the exciting, fresh tourism-centered messaging from Chamber of Commerce resources, but to optimize SEO and house hardworking, dynamic content. We’re still in the throes of building, but check back soon!

“Blue Collar Agency is a creative powerhouse, consistently producing refreshing, original content for our brand and strategy. They excel in their ability to listen to the demands of the destination marketing industry and drive strategy while adapting to the ever changing needs. Blue Collar agency is truly an extension of the Visit Hood River team.”
- ASHLEY HUCKABY MAY - DIRECTOR
LET’S TALK SHOP

We’re always ready to pop the hood and dive in.

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