CBUSA

STRENGTH IN NUMBERS
What we did
Advertising (Online & Print)
Email Marketing
Content Development (Photo & Video)
Copywriting
Social Media Strategy & Management
The Ask
CBUSA found its humble 2004 beginnings among a small group of custom and independent builders. Their vision: pool the vibrancy and vitality of low-scale builders so that collectively, they could punch with the weight of a national builder. Using only word-of-mouth advertising for almost ten years, they were able to extend a remarkably far reach. CBUSA approached us mid-2015 asking for help fortifying their brand and unifying their efforts.
APPROACH

After an in-depth research exercise we got to work. In an arena where most branding and messaging is cold and corporate, we set out to upend the predictable formula while retaining credibility. CBUSA’s model relies on trust and buy-in that, for most, feels uncomfortable at best. We sought to create a playful-yet-sharp animated brand piece that exuded professionalism and bred confidence.

PRODUCTION

Our copy-first approach allowed for the concept to take shape while the messaging underwent rounds of editing and refinement. We worked with a revered animation shop in Portland, Oregon to bring it to life. The end result is whimsical and fun, yet still conservative and polished.



Blue Collar is a first-class organization and if we had an award for our best partner, [these] guys would get it.
—BRIAN PAVLICK, COO

CBUSA

STRENGTH IN NUMBERS
What we did
Advertising (Online & Print)
Email Marketing
Content Development (Photo & Video)
Copywriting
Social Media Strategy & Management
The Ask
CBUSA found its humble 2004 beginnings among a small group of custom and independent builders. Their vision: pool the vibrancy and vitality of low-scale builders so that collectively, they could punch with the weight of a national builder. Using only word-of-mouth advertising for almost ten years, they were able to extend a remarkably far reach. CBUSA approached us mid-2015 asking for help fortifying their brand and unifying their efforts.
APPROACH

After an in-depth research exercise we got to work. In an arena where most branding and messaging is cold and corporate, we set out to upend the predictable formula while retaining credibility. CBUSA’s model relies on trust and buy-in that, for most, feels uncomfortable at best. We sought to create a playful-yet-sharp animated brand piece that exuded professionalism and bred confidence.

PRODUCTION

Our copy-first approach allowed for the concept to take shape while the messaging underwent rounds of editing and refinement. We worked with a revered animation shop in Portland, Oregon to bring it to life. The end result is whimsical and fun, yet still conservative and polished.



Blue Collar is a first-class organization and if we had an award for our best partner, [these] guys would get it.
—BRIAN PAVLICK, COO
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