After an in-depth research exercise we got to work. In an arena where most branding and messaging is cold and corporate, we set out to upend the predictable formula while retaining credibility. CBUSA’s model relies on trust and buy-in that, for most, feels uncomfortable at best. We sought to create a playful-yet-sharp animated brand piece that exuded professionalism and bred confidence.
Our copy-first approach allowed for the concept to take shape while the messaging underwent rounds of editing and refinement. We worked with a revered animation shop in Portland, Oregon to bring it to life. The end result is whimsical and fun, yet still conservative and polished.
Blue Collar is a first-class organization and if we had an award for our best partner, [these] guys would get it.