CBUSA

STRENGTH IN NUMBERS
What we did
Advertising (Online & Print)
Email Marketing
Content Development (Photo & Video)
Copywriting
Social Media Strategy & Management
The Ask
CBUSA found its humble 2004 beginnings among a small group of custom and independent builders. Their vision: pool the vibrancy and vitality of low-scale builders so that collectively, they could punch with the weight of a national builder. Using only word-of-mouth advertising for almost ten years, they were able to extend a remarkably far reach. CBUSA approached us mid-2015 asking for help fortifying their brand and unifying their efforts.
APPROACH

After an in-depth research exercise we got to work. In an arena where most branding and messaging is cold and corporate, we set out to upend the predictable formula while retaining credibility. CBUSA’s model relies on trust and buy-in that, for most, feels uncomfortable at best. We sought to create a playful-yet-sharp animated brand piece that exuded professionalism and bred confidence.

PRODUCTION

Our copy-first approach allowed for the concept to take shape while the messaging underwent rounds of editing and refinement. We worked with a revered animation shop in Portland, Oregon to bring it to life. The end result is whimsical and fun, yet still conservative and polished.



Blue Collar is a first-class organization and if we had an award for our best partner, [these] guys would get it.
—BRIAN PAVLICK, COO

CRKT 2021 Lifestyle Shoot

STRENGTH IN NUMBERS
What we did
Advertising (Online & Print)
Email Marketing
Content Development (Photo & Video)
Copywriting
Social Media Strategy & Management
The Ask
CBUSA found its humble 2004 beginnings among a small group of custom and independent builders. Their vision: pool the vibrancy and vitality of low-scale builders so that collectively, they could punch with the weight of a national builder. Using only word-of-mouth advertising for almost ten years, they were able to extend a remarkably far reach. CBUSA approached us mid-2015 asking for help fortifying their brand and unifying their efforts.
CAMPAIGN STRATEGY

Instead of creating stories that uplifted and illustrated their long-standing, powerful brand strategy: Confidence in Hand, we went out into the world and found them. After days of diving deep into our adventurous rolodexes and making phone call after phone call, we found three guys that lived Confidence in Hand every day.

PRODUCTION

Our copy-first approach allowed for the concept to take shape while the messaging underwent rounds of editing and refinement. We worked with a revered animation shop in Portland, Oregon to bring it to life. The end result is whimsical and fun, yet still conservative and polished.



Blue Collar is a first-class organization and if we had an award for our best partner, [these] guys would get it.
—BRIAN PAVLICK, COO
CONTENT DEVELOPMENT

Instead of zeroing in on the story of the knives, we dove into the stories of the three rugged, march-by-the-beat-of-your-own drum guys. This is when the knives came to life in ways we could never tell in a studio or a product description. This is where Confidence in Hand truly makes sense—in the angry oceans, the expansive skies, and deep in the woods. We were there to capture it all.

ROLLOUT

We created three full-blown blog posts that became the epicenter of these stories. Replete with photos, video, and an honest retelling, this is where we drove traffic from all other channels. Embedded within these posts (and elsewhere, too) we embedded powerful calls to purchase.

EXECUTION

The Wells Fargo Careers site is chock full of engaging information and resources for job seekers so we amplified their presence with a UX exercise and reimagination of what their site could do. Using full-width design, we brought our story to life with color, escorting the user through the value proposition of a job at Wells Fargo while providing them ample opportunity to click through and get their application process started or find a story that better suited them.

CBUSA

STRENGTH IN NUMBERS
What we did
Advertising (Online & Print)
Email Marketing
Content Development (Photo & Video)
Copywriting
Social Media Strategy & Management
The Ask
CBUSA found its humble 2004 beginnings among a small group of custom and independent builders. Their vision: pool the vibrancy and vitality of low-scale builders so that collectively, they could punch with the weight of a national builder. Using only word-of-mouth advertising for almost ten years, they were able to extend a remarkably far reach. CBUSA approached us mid-2015 asking for help fortifying their brand and unifying their efforts.
APPROACH

After an in-depth research exercise we got to work. In an arena where most branding and messaging is cold and corporate, we set out to upend the predictable formula while retaining credibility. CBUSA’s model relies on trust and buy-in that, for most, feels uncomfortable at best. We sought to create a playful-yet-sharp animated brand piece that exuded professionalism and bred confidence.

PRODUCTION

Our copy-first approach allowed for the concept to take shape while the messaging underwent rounds of editing and refinement. We worked with a revered animation shop in Portland, Oregon to bring it to life. The end result is whimsical and fun, yet still conservative and polished.



Blue Collar is a first-class organization and if we had an award for our best partner, [these] guys would get it.
—BRIAN PAVLICK, COO

CBUSA

STRENGTH IN NUMBERS
What we did
Advertising (Online & Print)
Email Marketing
Content Development (Photo & Video)
Copywriting
Social Media Strategy & Management
The Ask
CBUSA found its humble 2004 beginnings among a small group of custom and independent builders. Their vision: pool the vibrancy and vitality of low-scale builders so that collectively, they could punch with the weight of a national builder. Using only word-of-mouth advertising for almost ten years, they were able to extend a remarkably far reach. CBUSA approached us mid-2015 asking for help fortifying their brand and unifying their efforts.
APPROACH

After an in-depth research exercise we got to work. In an arena where most branding and messaging is cold and corporate, we set out to upend the predictable formula while retaining credibility. CBUSA’s model relies on trust and buy-in that, for most, feels uncomfortable at best. We sought to create a playful-yet-sharp animated brand piece that exuded professionalism and bred confidence.

MARKETING STRATEGY

From our research, we knew that our core demographic is highly engaged on Instagram, stays on top of her email inbox, and is the primary trip planner for her family and friend group. So we crafted our marketing strategy around reaching her with relevant and timely information on the platforms she frequents. We also work hand-in-hand with a PR firm to ensure our strategies are in lockstep and mutually beneficial.

WEBSITE

A from-scratch website was desperately needed. Not only to divorce the exciting, fresh tourism-centered messaging from Chamber of Commerce resources, but to optimize SEO and house hardworking, dynamic content. We’re still in the throes of building, but check back soon!

“Blue Collar Agency is a creative powerhouse, consistently producing refreshing, original content for our brand and strategy. They excel in their ability to listen to the demands of the destination marketing industry and drive strategy while adapting to the ever changing needs. Blue Collar agency is truly an extension of the Visit Hood River team.”
- ASHLEY HUCKABY MAY - DIRECTOR
LET’S TALK SHOP

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