When we think back to advertising’s origins, we remember a world replete with fancy buzzwords (ever try to “boil the ocean”?) and nearly zero ways to measure and actually prove that any one tactic was working better than the next.…
Companies banking on Black Friday will lose this holiday season. That’s the short of it.
Every year, we witness holiday campaigns and shopping frenzies kick off earlier and earlier—consumer interest in holiday deals started ramping up on November 11 in 2015. We have a feeling that’s not because everyone was feeling exceptionally organized last year. We even found a survey by RetailMeNot and Kelton Research that discovered 54% of shoppers expect holiday promotions to begin in October, and 85% of responders expect deals before Black Friday. This is getting extreme.
In short, the phenomenon is hard to ignore. Even if you personally wouldn’t be caught dead playing it in public, anyone who claims to be relatively interested in the future of marketing, needs to know their way around this game.
Years ago we bequeathed upon some small, musty corners of Portland a Blue Collar brainchild: The Persuaders Society. Simply, we realized that there are some remarkably kick-ass creatives living among us, and we wanted to connect them with those who feel moved and inspired by their doings.
Since its inception, we’ve hosted live talks with Professional Storyteller David Vanadia, Designer Aaron Draplin of Draplin Design Co., Principal Architect at Skylab Architecture, Jeff Kovel, and most recently, award-winning author Rene Denfeld. The short of it: whoa.
Many of these accomplished individuals are friends, or friends of friends, and we’ve been lucky enough to tap the wealth of resources that’s afforded by Portland’s prolific creative community. This year, we are switching things up, and looking outside our immediate circle.
He’s a staple of the garage and of The Gorge and definitely a guy worth getting to know—meet Project Manager Brett Ratchford!
As traveled as the day is long, Brett came to Blue Collar by way of extensive world travels. There’s hardly space to enumerate his pre-University-of-Oregon-business-graduate-degree resume, though Chinese language student, bike racer, tour guide, and webmaster rise to the top.
A true jack of all trades both professionally and recreationally; we are pleased to introduce you to this stellar component.
Get to know this seasoned traveler with some Q + A.
Shoeboxes have been overturned, the entries have flooded in, and we’ve crowned a winner! Valerie Hahn is running off with the $500 prize for creepiest photo. And for good reason! Shifty Santa wearing blush? We’ll pass on that lap. Regardless, congrats Valerie!
In response to learning she won the grand prize, Valerie responded “Thank you so much—I’m stoked! We take out this picture every year and laugh and laugh at it. My aunt has it hanging on her refrigerator year-round.” Truly, creepy can’t be held down by a season. That’s poetic.
Inspired by miles of trail and fueled by the backstreet dive bar, April Donovan doesn’t shy away from any challenge, though she has an affinity for those of the creative sort. The first to show, and the last to leave, she’s a driving force in the Blue Collar Garage, and the fearless leader steering headlong into the project-around-the-corner.
This Jill-of-all-trades is quintessentially blue collar. Made of the same stuffs as Hood River’s backwoods and set in a neat typeface, she’s Partner and Creative director of Blue Collar Agency. And it’s about time you got to know her.