2015
01.21

Meet the Partners: Tom Lehmann

Meet the Partners: Tom Lehmann

Crazy like a fox.

Since Blue Collar was born six years ago, a lot has been accomplished. Gallons of coffee and glasses of bourbon have fueled countless long days. Miles of trail have inspired ideas. The collection of gas pumps and car grills has grown to surround us. Our most important accomplishment to date is assembling a team of talented and dedicated mechanics. So, what’s the driving force behind all this momentum? The leadership.

In this blog series, we’ll introduce the partners of Blue Collar Agency. What makes us blue collar? Why are we doing this? What does the future hold? Read on to learn more about Tom Lehmann, Partner and Creative Director with BC.

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2015
01.16

The Making of Psychic Santa—Santa Claus Looking Deep into Your Soul

This past September, we did what we typically do and started thinking about the holidays. Not necessarily in the way a seven year old kid might think about them, but more along the lines of how and/or what we might do as an agency to spread a little holiday cheer.

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2015
01.07

The past year was BC’s best yet. What made it great? The people. Clients, colleagues, mechanics and friends of Blue Collar came together to accomplish a lot—and we had an absolute blast in the process.

Some of the highlights include Extensis Fontspiration, a work and play visit with Sigma Photo in Oregon, welcoming John Mitchell to our team (and back to Hood River), flexing our creative muscles for fun with the Secret Aardvark, and new partnerships with some amazing brands.

2014 Year in Review—Blue Collar clients

In addition to our existing clients, we added a few new ones to our roster—Petzl, Snowbasin, Nike Golf, Stimson Lumber and Wonderbag.

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2014
12.19

Psychic Santa

Bad Santa Rules

Don’t bother writing him any letters. He won’t read ‘em. Don’t bother asking for anything. He won’t remember. Psychic Santa doesn’t care what you want, and he already knows what you need. Get on with it.

Psychic Santa

 

2014
11.05

We had the pleasure of working with (and visiting!) the Petzl Technical Institute (PTI) crew just outside Salt Lake City, UT. PTI is the technical training arm of Petzl, a French company who specializes in accessing vertical and dark environments. In the spring of 2014, Petzl North America completed the build of a new 82,000-square-foot, LEED Certified training facility. For starters, this flagship space includes a 55-foot tall climbing wall with multi-pitch capability and three-story vertical confined space training apparatus.

Meet Justin Meyers

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2014
10.09

Just over a year ago we successfully launched the “Make a Local Connection” campaign with our friends over at Gorge Networks. The colorful ads transformed local small business owners into lovable and fun characters. This summer, we were tasked with extending the campaign to focus on more local business proprietors. The creative brief was simple: Increase telecommunication subscriptions for local businesses.

Make a Local Connection; Pfriem Family Brewers

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2014
10.07

Marketing with meaning. It’s something most ad agencies aspire to. There’s something incredibly fulfilling about working with a company who’s doing something to make the world a better place. So when the opportunity to collaborate with a not-just-for-profit company presented itself, our hearts and minds were ready to dive in.

Welcome to Wonderbag World

Meet Wonderbag—It’s a slow cooker AND a cooler!

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2014
09.15

Hello. My name is Tom and I have a hot sauce addiction. There…I said it. Between my overgrown pepper garden and dedicated hot sauce shelf in the fridge, I typically smother everything I consume with one type of pepper infused condiment or another. Now lets be clear, I’m not necessarily a fan of heat for heat’s sake. You won’t see a bottle of dumb-dumb sauce like Dave’s Insanity Sauce in my collection. My desired sauce exists where heat and flavor perfectly combine—kinda like biting into a fresh, raw jalapeño. Hell, I even put fresh jalapeño slices in my Rainier beer! Enter Secret Aardvark.

Rebrand Exercise: Secret Aardvark—Current logo and packaging

Secret Aardvark’s current logo and packaging.

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2014
08.18

Hood River is a small town. It’s filled with like-minded people who believe that time spent indoors is time wasted. When you think about people like this, you’d be hard pressed to find another group who trewly reflects this sentiment more than the owners of Trew.

A Trew Redesign

Whether they’re tubing down an ice cold river in July or sitting on a rainy chairlift in November, they’re always smiling and thinking of ways to make time spent outside more enjoyable. This dedication and love for fun is evident in the apparel they create—each stitch is another step to the top a mountain.

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2014
08.17

Blue Collar and Sigma Photo. In the past five years, we’ve accomplished a lot together. The photo below of us standing together at 7000’ on Mount Hood really captures it for me.

Such Great Heights with Sigma Photo

Sigma Photo & Blue Collar team at 7000′ on Mount Hood

 

Something special happens with concerted effort and passion over time. It’s even more memorable when you reach new heights (not just a dorky mountain joke) with a group of people you admire professionally and enjoy personally.

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