Nautilus Inc: New Website for New Growth
The Blue Collar team had the pleasure of working with Nautilus Inc. on a platform upgrade and website redesign. The new corporate site serves with improved user experience, serves as a gateway to the family of brands and products that include Nautilus®, Bowflex®, Schwinn® and Universal®. Internally, the redesign gave Nautilus an opportunity to focus on tighter content strategy and upgrade to an intuitive CMS platform.
Content Groupings: A Useful Tool in your Arsenal
If you’re looking for a new way to isolate and track content groups on your website or mobile app, take a look at a recent addition to Google Analytics, called Content Groupings.
I have been experimenting with Content Groupings since its launch last December and can confirm it makes tracking pages in aggregate markedly easier. I am now able to quickly build content groupings based on business rules and generate reports that highlight which content areas are performing well and which are not. Whether you are analyzing a publishing, ecommerce or marketing site, this is a useful tool to have in your arsenal.
Embolden your confidence in Magento
If you’re a marketing director for an organization who sells direct to consumers online, you’ve probably been asked to recommend an ecommerce platform to your operations team. When faced with this sort of decision you might pause, panic or procrastinate. Or you could persevere. If the latter option seems like the smartest route, then perhaps this article will help embolden your confidence in the Magento platform, our agency recommendation for an enterprise-level cart infrastructure.
Projects with true creative freedom are few and far between in ad agency life. The joy of unbridled artistic expression is what makes our work on the Extensis Fontspirations so delightful.
With the launch of an update to font management software, Suitcase Fusion 5, Extensis introduced a new feature meant to inspire typographic creativity. The “Fontspiration” panel contains a collection of contemporary type, in addition to vintage design gems from days past. We’re moving beyond the traditional type specimen to show the creative possibilities of WebINK’s web font library.
Typographic Inspiration the World Over
A really fun aspect of this project was working with artists dotting the globe. We used Behance to source a plethora of diverse, amazing talent. The capability of today’s communication is mind-blowing. With a sense of time zones, careful wording and focused creative direction, collaborating with people flung far from the Pacific Northwest is attainable and actually, super awesome!
Extensis Fontspirations Spark Creativity
Quality, purpose-built products
Just as winter was turning to spring last year, Columbia River Knife & Tool (CRKT) connected with our team at Blue Collar to create a new brand strategy and brand identity refresh. As outdoorsmen and women who use their awesome products, we jumped at the opportunity. Like many of the best knife companies, CRKT calls Oregon home. They’ve spent the last 20 years in the Beaver State, growing their reputation as innovators of quality, purpose-built products. The K.I.S.S., M16 series and now—Hoist’N Lok™ are a few of their cornerstone products that have helped to define who CRKT is today.
Best Events + Continuing Education
Refining our process and learning new tricks is an important priority for Blue Collar. 2013 brought some of the best strides yet—for us and our partners.
You probably recall the rollout of the healthcare.gov website last year. The initial excitement of a new online tool quickly disappeared after tens of thousands of users complained about slow load times, incomplete information, error messages, compromised data and frozen screens. Following months of development and millions of dollars, the federal government produced a healthcare registration website that didn’t actually allow users to register for healthcare. It is hard to imagine a more high profile example of how not to launch a website.
Hello from Shot Show
Blue Collar Agency is excited to attend the SHOT Show at the Sands Expo Center, Las Vegas, Nevada January 14th – 17th, 2014. Blue Collar is an interactive advertising agency with extensive experience in the outdoor industry. We’ll be representing current clients at the show and look forward to meetings with future partners.
Blue Collar will be tweeting with live updates from the show, to share our experiences from the floor and within “the booth.” Make sure to follow us @bluecollartweet and watch hashtag #SHOTshow for real-time updates and an invitation for a happy hour drink from our crew.
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Blue Collar Interactive will be attending Winter Outdoor Retailer (OR) January 23-25 2014, in Salt Lake City, UT. As outdoor industry agency veterans we’re excited to connect with many past, present and future partners at the show. We’re feeling a revitalized energy in the marketplace and are geared up to talk shop for 2014 creative services projects. Follow us on Twitter @bluecollartweet and Facebook to keep current on the latest from the show.
While at OR we’ll be showcasing some of our latest work from 2013, including the following.