We Won’t Get Over #OptOutside

We Won’t Get Over #OptOutside

Companies banking on Black Friday will lose this holiday season. That’s the short of it.

Every year, we witness holiday campaigns and shopping frenzies kick off earlier and earlier—consumer interest in holiday deals started ramping up on November 11 in 2015. We have a feeling that’s not because everyone was feeling exceptionally organized last year. We even found a survey by RetailMeNot and Kelton Research that discovered 54% of shoppers expect holiday promotions to begin in October, and 85% of responders expect deals before Black Friday. This is getting extreme.

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Video Advertising On Social Media Is Killing It

Video Advertising on Social Media is Killing It

The plot thickens in the sometimes-hard-to-understand, drawn out saga of social media marketing: Pinterest debuted promoted videos a few weeks ago. This isn’t a huge shocker—advertisers using Facebook and Instagram for their digital marketing endeavors simply win bigger with video. Pinterest is just trying to keep up.

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Save Tilly Jane Fundraising Campaign

Save Tilly Jane Fundraising Campaign

Hiking up to the cabin in 2006 was literally the very first snowshoe adventure I experienced in my life and it happened right after I moved from Philadelphia to Oregon earlier that year. Somewhere along the trail—the one that winds through old-growth forest in the shadow of Mt. Hood—my enduring love affair with the Mt. Hood Wilderness was born. (Which was only emboldened after I spent a weekend at the hideout that is Tilly Jane).

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Top 5 Ingredients For Tourism Marketing Partnerships

Top 5 Ingredients for Tourism Marketing Partnerships

Traveling solo is great; set your own course, stop at whatever roadside attraction catches your eye, and take as long as you damn well please to get out of the bed or—better yet—adventure van in the morning. But there’s just something that’s oh-so-sweet about having a partner in crime—a grand collaborator who looks at your itinerary, says “hell yeah, and here are a hundred more awesome ideas.”

And that, in short, is why travel + collaboration is our formula of choice.

This extends beyond our PTO, though. Tourism marketing is a beast all its own. As they say, “it takes a village to advertise a village” (or maybe we just made that up). Either way, partnerships are one of the best ways to maximize a tourism-marketing budget and turn up the volume on the loudspeaker.

Read on for our top 5 ingredients for a successful tourism marketing partnership.

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Pokémon Go And The 5,000lb. Pikachu In The Room

Pokémon Go and the 5,000lb. Pikachu in the Room

Pokémon Go is so important to the state of our current and future society that every marketing shop in the world should be joining the conversation. No, that’s not hyperbolic. And no, this isn’t just because I watched a kid walk into a light post while playing Pokémon Go yesterday. Or because Soulja Boy is playing it.

In short, the phenomenon is hard to ignore. Even if you personally wouldn’t be caught dead playing it in public, anyone who claims to be relatively interested in the future of marketing, needs to know their way around this game.

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The Persuaders Of 2016: Laura Worthington

The Persuaders of 2016: Laura Worthington

As it goes, our little upper left-hand corner of the United States turns out remarkable talent, and we’re lucky enough to brush shoulders with quite a bit of it thanks to the biz that we’re in.

One such talented woman we were lucky enough to encounter is Laura Worthington. She’s a type designer based in Seattle, Washington. Her art form is expressing emotion through letterforms, and her authentic, interesting, and fun personality makes her a 2016 Persuader.

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X Games: Top 3 Event Marketers

X Games: Top 3 Event Marketers

In January 2016 I finally delivered on a teenage dream of mine when I went to the X Games.

In the 90s, teenage me was obsessed with inline skating, skateboarding, and BMX. The X Games was that once-a-year event during which pros pushed the boundaries of their somewhat-nascent extreme sports. I distinctly remember watching guys like Arlo Eisenberg blow everyone’s minds in the skatepark. He definitely influenced my skating style and also the bagginess of my pants and “yeah, whatever” teenage demeanor. (Sorry Mom).

Truly, not much has changed except for my pants and my demeanor.

The winter games are held every January in Aspen, Colorado. Aspen has captivated me since the Nineties when it showed up in two of my favorite movies (Dumb and Dumber and Aspen Extreme). As a Merry-Christmas-to-me present I locked down a plane ticket with air miles and a free crash pad thanks to a college buddy. Aspen and X Games ho!

Let’s face it: my cliff-dropping, jump-hitting days are behind me. Therefore, instead of judging athletes, I stuck to what I knew, and I judged the shit out of some marketing campaigns that showed up.

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