2016
07.11

Typography & Content Marketing

What is Typography?

Laura Worthington, hand letterer and master type designer, said it best when she bequeathed this design wisdom on the world:

Typography and Content Marketing

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2016
06.29

Nike Balls and McMenamins Beers [Team Outing]

When one of your clients is Nike Golf, and you’ve been admiring the aesthetics of new Nike gear—particularly the RZN golf balls—for months, there’s nothing left to do but go golfing. (No, it doesn’t matter that the majority of us are total golfing amateurs thank you very much.)

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2016
06.28

As it goes, our little upper left-hand corner of the United States turns out remarkable talent, and we’re lucky enough to brush shoulders with quite a bit of it thanks to the biz that we’re in.

One such talented woman we were lucky enough to encounter is Laura Worthington. She’s a type designer based in Seattle, Washington. Her art form is expressing emotion through letterforms, and her authentic, interesting, and fun personality makes her a 2016 Persuader.

The Persuaders Society: GMUNK

Our tagline: Think Free.

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2016
06.09

The Blue Collar creative luminaries—April Donovan and Tom Lehmann—have been putting good ideas into motion since the days of Macromedia Flash (waayy back). They’ve worked with a wealth of motion graphics experts, videographers, script writers, talent, and the like because one thing’s for sure: motion in marketing beats flat every day of the week.

 

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2016
06.02

In January 2016 I finally delivered on a teenage dream of mine when I went to the X Games.

In the 90s, teenage me was obsessed with inline skating, skateboarding, and BMX. The X Games was that once-a-year event during which pros pushed the boundaries of their somewhat-nascent extreme sports. I distinctly remember watching guys like Arlo Eisenberg blow everyone’s minds in the skatepark. He definitely influenced my skating style and also the bagginess of my pants and “yeah, whatever” teenage demeanor. (Sorry Mom).

Truly, not much has changed except for my pants and my demeanor.

The winter games are held every January in Aspen, Colorado. Aspen has captivated me since the Nineties when it showed up in two of my favorite movies (Dumb and Dumber and Aspen Extreme). As a Merry-Christmas-to-me present I locked down a plane ticket with air miles and a free crash pad thanks to a college buddy. Aspen and X Games ho!

Let’s face it: my cliff-dropping, jump-hitting days are behind me. Therefore, instead of judging athletes, I stuck to what I knew, and I judged the shit out of some marketing campaigns that showed up.

X Games: Top 3 Event Marketers

“Top Gun of the Ski Slopes”

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2016
05.17

Who could possibly produce good, authentic work when they aren’t having a good time? They say high school buds Chris Hanley and Scott Abbott invented Trivial Pursuit over some beers and shit talking.

After nearly twenty years working in marketing and advertising, I can say I’ve never known a great campaign idea or funky piece of artwork to come about as a product of boredom and monotony. I’ve known my favorite work to be born of exciting collaboration with people I know and enjoy, and a sizeable chunk of that work has come from my time running with Sigma Photo.

Our stoke on Sigma hasn’t gone unnoticed

Why Fun, Friendship, and Curiosity is Good For Business

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2016
05.12

How often do you get to work with a brand you’ve drooled over since you laid eyes on it? Lucky us, we’re announcing a new client: Full Sail Brewing. And we couldn’t be more tuned up over it.

When Tom and I first set foot in Hood River, we were immediately drawn to Full Sail’s Session brand identity. Duh!?

It’s been a snowballing beer affair with all things Full Sail ever since.

New Client: Full Sail Brewing

Nostalgia.

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2016
04.26

Honk! Honk! In March, we hit the one-year mark with Mason County Tourism and we’re hyped to give our horn a toot. We’ve been able to add measurable value to this tourism client and we’re having a hell of a good time reminiscing.

Tourism Recap: Year One on the Wild Side

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2016
04.19

500×500 Challenge: The Ride

Well, about five months have elapsed since my first 500×500 challenge post and it is finally time to wrap this series up and say goodbye (for now). What a journey it has been! It feels like an eternity and a day since I picked up the old Virago in Portland and delivered it to Hood River. Now that the ride has come and gone, it’s time for a recap and to share some life lessons.

500x500 Challenge: The Ride

The XS850 all geared up

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2016
04.07

Born in Oregon: The CRKT Video

About two years ago we were tasked with creating a video for Columbia Knife and Tool that captured the spirit of the brand and visually presented the ‘Confidence in Hand’ brand strategy. After a few project hurdles, we set out into the wilds of Oregon to bring this video to life.

The project by the numbers

  • 6 days of shooting
  • 8 locations
  • 17 script revisions
  • 1 keyboard smashed in frustration
  • 1 trip to the emergency room
  • 94 cups of coffee
  • 1,346 photos

Over 9.4 terrabytes of 4k footage later, we not only have a finished video to be proud of, but a sizable cache of stories to share.

Confidence in Hand CRKT Video

A small sampling of the equipment in tow. Vans full of supplies and equipment became our daily reality.

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