2014
09.15

Hello. My name is Tom and I have a hot sauce addiction. There…I said it. Between my overgrown pepper garden and dedicated hot sauce shelf in the fridge, I typically smother everything I consume with one type of pepper infused condiment or another. Now lets be clear, I’m not necessarily a fan of heat for heat’s sake. You won’t see a bottle of dumb-dumb sauce like Dave’s Insanity Sauce in my collection. My desired sauce exists where heat and flavor perfectly combine—kinda like biting into a fresh, raw jalapeño. Hell, I even put fresh jalapeño slices in my Rainier beer! Enter Secret Aardvark.

Rebrand Exercise: Secret Aardvark—Current logo and packaging

Secret Aardvark’s current logo and packaging.

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2014
08.18

Hood River is a small town. It’s filled with like-minded people who believe that time spent indoors is time wasted. When you think about people like this, you’d be hard pressed to find another group who trewly reflects this sentiment more than the owners of Trew.

A Trew Redesign

Whether they’re tubing down an ice cold river in July or sitting on a rainy chairlift in November, they’re always smiling and thinking of ways to make time spent outside more enjoyable. This dedication and love for fun is evident in the apparel they create—each stitch is another step to the top a mountain.

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2014
08.17

Blue Collar and Sigma Photo. In the past five years, we’ve accomplished a lot together. The photo below of us standing together at 7000’ on Mount Hood really captures it for me.

Such Great Heights with Sigma Photo

Sigma Photo & Blue Collar team at 7000′ on Mount Hood

 

Something special happens with concerted effort and passion over time. It’s even more memorable when you reach new heights (not just a dorky mountain joke) with a group of people you admire professionally and enjoy personally.

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2014
08.15

Blue Collar is excited to introduce John Mitchell as Account Director.

The youngest (runt) of eight kids (Irish Catholic family), John was raised in Portland, OR. He attended college at Portland State and University of Oregon before jumping away from his Education major into a full time marketing position.

John played punk/ska music for many years around the Northwest, opening for acts like The Specials, They Might Be Giants, Big Bad Voodoo Daddy, and The Dead Milkmen.  A few more claims to fame—He bought Matt Dillon a beer at a show he stumbled into when filming Drugstore Cowboy and also escorted Jackson Browne and his band around Portland.

Meet John Mitchell—John played punk/ska music for many years around the Northwest

John played punk/ska music for many years around the Northwest

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2014
06.06

Bad Font Woes Turned into Winning—Papyrus Makes Me Cry

What is it about a good rant that just gets people going? We’re always trying to be positive, smile and put our best foot forward. So sometimes it’s nice to let it all out.

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2014
05.23

Mobile commerce is predicted to account for 26% of US retail ecommerce sales by 2017. This is led by the “always on” retail movement—an audience who uses mobile devices to purchase on the go, and research product in-store. Marketers who sell direct are positioning themselves as “mobile-first” these days. They’re creating content and user experiences for tablet and smartphone browser views. More here.

Mobile Commerce Heats Up, Magento Delivers

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2014
05.23

Since Blue Collar was born five years ago, a lot has been accomplished. Gallons of coffee and Dove bars have fueled countless long days. Miles of trail have inspired ideas. The collection of gas pumps and car grills has grown to surround us. Our most important accomplishment to date is assembling a team of talented and dedicated mechanics. So, what’s the driving force behind all this momentum? The leadership.

In this blog series, we’ll introduce the partners of Blue Collar Interactive. What makes us blue collar? Why are we doing this? What does the future hold? Read on to learn more about Rob McCready, Partner and Account Director with BC.

Meet the Partners: Rob McCready

Meet the Partners: Rob McCready

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2014
04.15

Meet Justin Pratt

We’re thrilled to welcome Justin Pratt to the garage as Technical Director.

Born in Utah, Justin grew up fly-fishing and tinkering with computers. School, volunteering and work have taken him to live in a long list of locations—Idaho, Nevada, Scotland, Colorado, Alaska—and now, Oregon.

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2014
04.08

Nautilus Inc: New Website for New Growth

Nautilus Inc: New Website for New Growth

The Blue Collar team had the pleasure of working with Nautilus Inc. on a platform upgrade and website redesign. The new corporate site serves with improved user experience, serves as a gateway to the family of brands and products that include Nautilus®, Bowflex®, Schwinn® and Universal®. Internally, the redesign gave Nautilus an opportunity to focus on tighter content strategy and upgrade to an intuitive CMS platform.

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2014
03.28

Measure Performance With Google Analytics Content Groupings

Content Groupings: A Useful Tool in your Arsenal

If you’re looking for a new way to isolate and track content groups on your website or mobile app, take a look at a recent addition to Google Analytics, called Content Groupings.

I have been experimenting with Content Groupings since its launch last December and can confirm it makes tracking pages in aggregate markedly easier. I am now able to quickly build content groupings based on business rules and generate reports that highlight which content areas are performing well and which are not. Whether you are analyzing a publishing, ecommerce or marketing site, this is a useful tool to have in your arsenal.

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