Creative Curiosity: A State Of Wonder

Creative Curiosity: A State of Wonder

When I was just a kid, back when the sky seemed bluer and days longer, I was never bored. Between building forts in the woods or wandering aimlessly around flea markets with my $5 weekly allowance burning a hole in my pocket, I found interest in everything. Back then, I’d walk with my Grandfather around our property where he’d quiz me on trees. “What tree is this?” he’d ask. Most of our trees were deciduous, so typically, after a quick inspection for a telltale field marking, I’d confidently respond: “Alder” or “Hickory.” Occasionally he’d try to trick me by asking me to name a shrub, like a Mountain Laurel (my fav). My Grandmother would do the same, though her speciality was birds—which honestly, I found far more satisfying.

Read More
E-Commerce Street Fight

E-Commerce Street Fight

I can’t stand complacency. The new world of e-commerce has brought a high level of accountability to the market, and it is ruthless. Ever since I started working in sales and marketing, I’ve been professionally motivated by the ever-changing landscape of product distribution trends, specifically as it relates to the brand/retail relationship.

Read More
Got A Social Media Lemon?

Got a Social Media Lemon?

Estée Lauder’s drive and ambition made her one of the most successful self-made women in the world. When we look at a business example like hers, and the work ethic that drove her to grow her interest into a company of global success, we think it’s important for every business to realize that every consumer touch point—specifically every tweet and every Facebook post—is an opportunity to make a positive brand impression.

Read More