The scene is set: new month, new creative, buzzing energy around a new release, and a graphic designer’s eyes crossing over hundreds of online ads. Though it’s not typically the most popular creative project, OLAs and digital media are keystone competitors in digital advertising. More often than not, they bring in the most bacon out of all other forms of digital advertising. Simply put: if you’re not on your game, you’re losing out.
Getting ready to make a long-overdue visit to your hometown? Hold onto your pants, because (spoiler alert) thanks to construction, everything has changed. Plot Blue Collar hometowns on a map, and you’ll see Philadelphia, Denver, Boise, and Portland represented. To say shifting cityscapes stirs intense feelings is an understatement.
We’ve been spending quite a bit of time lately hollering about the Tilly Jane A Frame. How important it is to Mt. Hood’s story, to our personal stories, and to the education and experience of young backcountry goers to come.
When we caught word that the humble cabin was in danger of closing its doors forever, we hopped on right away to help raise the necessary funds to maintain this historically and personally significant structure.
Companies banking on Black Friday will lose this holiday season. That’s the short of it.
Every year, we witness holiday campaigns and shopping frenzies kick off earlier and earlier—consumer interest in holiday deals started ramping up on November 11 in 2015. We have a feeling that’s not because everyone was feeling exceptionally organized last year. We even found a survey by RetailMeNot and Kelton Research that discovered 54% of shoppers expect holiday promotions to begin in October, and 85% of responders expect deals before Black Friday. This is getting extreme.
There seems to be a long withstanding gap between how people think of creatives and their go-to mental image of a blue collar worker. When we founded Blue Collar Agency in 2009, our brand story was a revolt against everyone who’s ever assumed that “computer-soft hands” dangle from the ends of our arms, and that a person who can whip up solid marketing and branding strategies can’t also navigate the crap out of a greasy engine.
The plot thickens in the sometimes-hard-to-understand, drawn out saga of social media marketing: Pinterest debuted promoted videos a few weeks ago. This isn’t a huge shocker—advertisers using Facebook and Instagram for their digital marketing endeavors simply win bigger with video. Pinterest is just trying to keep up.
Hiking up to the cabin in 2006 was literally the very first snowshoe adventure I experienced in my life and it happened right after I moved from Philadelphia to Oregon earlier that year. Somewhere along the trail—the one that winds through old-growth forest in the shadow of Mt. Hood—my enduring love affair with the Mt. Hood Wilderness was born. (Which was only emboldened after I spent a weekend at the hideout that is Tilly Jane).