2014
06.06

Bad Font Woes Turned into Winning—Papyrus Makes Me Cry

What is it about a good rant that just gets people going? We’re always trying to be positive, smile and put our best foot forward. So sometimes it’s nice to let it all out.

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2014
05.23

Mobile commerce is predicted to account for 26% of US retail ecommerce sales by 2017. This is led by the “always on” retail movement—an audience who uses mobile devices to purchase on the go, and research product in-store. Marketers who sell direct are positioning themselves as “mobile-first” these days. They’re creating content and user experiences for tablet and smartphone browser views. More here.

Mobile Commerce Heats Up, Magento Delivers

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2014
05.23

Since Blue Collar was born five years ago, a lot has been accomplished. Gallons of coffee and Dove bars have fueled countless long days. Miles of trail have inspired ideas. The collection of gas pumps and car grills has grown to surround us. Our most important accomplishment to date is assembling a team of talented and dedicated mechanics. So, what’s the driving force behind all this momentum? The leadership.

In this blog series, we’ll introduce the partners of Blue Collar Interactive. What makes us blue collar? Why are we doing this? What does the future hold? Read on to learn more about Rob McCready, Partner and Account Director with BC.

Meet the Partners: Rob McCready

Meet the Partners: Rob McCready

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2014
04.15

Meet Justin Pratt

We’re thrilled to welcome Justin Pratt to the garage as Technical Director.

Born in Utah, Justin grew up fly-fishing and tinkering with computers. School, volunteering and work have taken him to live in a long list of locations—Idaho, Nevada, Scotland, Colorado, Alaska—and now, Oregon.

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2014
04.08

Nautilus Inc: New Website for New Growth

Nautilus Inc: New Website for New Growth

The Blue Collar team had the pleasure of working with Nautilus Inc. on a platform upgrade and website redesign. The new corporate site serves with improved user experience, serves as a gateway to the family of brands and products that include Nautilus®, Bowflex®, Schwinn® and Universal®. Internally, the redesign gave Nautilus an opportunity to focus on tighter content strategy and upgrade to an intuitive CMS platform.

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2014
03.28

Measure Performance With Google Analytics Content Groupings

Content Groupings: A Useful Tool in your Arsenal

If you’re looking for a new way to isolate and track content groups on your website or mobile app, take a look at a recent addition to Google Analytics, called Content Groupings.

I have been experimenting with Content Groupings since its launch last December and can confirm it makes tracking pages in aggregate markedly easier. I am now able to quickly build content groupings based on business rules and generate reports that highlight which content areas are performing well and which are not. Whether you are analyzing a publishing, ecommerce or marketing site, this is a useful tool to have in your arsenal.

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2014
03.11

Is the Magento platform right for you?

Embolden your confidence in Magento

If you’re a marketing director for an organization who sells direct to consumers online, you’ve probably been asked to recommend an ecommerce platform to your operations team. When faced with this sort of decision you might pause, panic or procrastinate. Or you could persevere. If the latter option seems like the smartest route, then perhaps this article will help embolden your confidence in the Magento platform, our agency recommendation for an enterprise-level cart infrastructure.

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2014
03.10

Projects with true creative freedom are few and far between in ad agency life. The joy of unbridled artistic expression is what makes our work on the Extensis Fontspirations so delightful.

With the launch of an update to font management software, Suitcase Fusion 5, Extensis introduced a new feature meant to inspire typographic creativity. The “Fontspiration” panel contains a collection of contemporary type, in addition to vintage design gems from days past. We’re moving beyond the traditional type specimen to show the creative possibilities of WebINK’s web font library.

Typographic Inspiration the World Over

A really fun aspect of this project was working with artists dotting the globe. We used Behance to source a plethora of diverse, amazing talent. The capability of today’s communication is mind-blowing. With a sense of time zones, careful wording and focused creative direction, collaborating with people flung far from the Pacific Northwest is attainable and actually, super awesome!

Extensis Fontspirations Spark Creativity

Extensis Fontspirations Spark Creativity—Sabeena Karnik

The Spanish language Fontspiration designed by Sabeena Karnik of Mumbai, India, translates to “A day without sunshine is like night.” She worked with Bodoni by Paratype on this cut paper design.

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2014
02.28
CRKT: Sharpening a Brand — the original CRKT logo before redesign

Tried and true…the CRKT mark for the past 20 years.

Quality, purpose-built products

Just as winter was turning to spring last year, Columbia River Knife & Tool (CRKT) connected with our team at Blue Collar to create a new brand strategy and brand identity refresh. As outdoorsmen and women who use their awesome products, we jumped at the opportunity. Like many of the best knife companies, CRKT calls Oregon home. They’ve spent the last 20 years in the Beaver State, growing their reputation as innovators of quality, purpose-built products. The K.I.S.S., M16 series and now—Hoist’N Lok™ are a few of their cornerstone products that have helped to define who CRKT is today.

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2014
01.30

2013 Year in Review—Year of the Cronut

Twenty Thirteen was one for the ages. It was a year driven by growth, education and adventure. With the addition of new mechanics Jenna, Brian and Justin, we made ’13 our best yet.

Best Events + Continuing Education

Refining our process and learning new tricks is an important priority for Blue Collar. 2013 brought some of the best strides yet—for us and our partners.

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