2015
03.17

Pinterest is an effective way to market and portray your brand. But how do you do it? And furthermore, who cares?

Pinterest hit the lime-light with it’s debut in 2010. Since then, it’s grabbed the attention of nearly 20% of the US population. A pin-board should read like a fine glossy magazine, clad with clear images and relevant content. No need to fluff it up with artsy photo filters like those commonly found on Instagram (don’t worry, we’ll breakdown Instagram in another post). The modern pinner wants niche topics, something specific that they can come back to. Whether it’s a new Tesla, an exotic destination—we’re dreaming of Corsica, or a flashy carbon mountain bike, a pin says “I’m interested”. Once you’ve got them interested, the next step is “I need it!” This is where you capitalize with Pinterest. Business2community.com says that “Many retailers saw the opportunity to leverage Pinterest and the stats are there to support that decision. Research from Bizrate Insights (2012) says that 70% of Pinterest users use the platform as inspiration for their purchases.”

How YOU Is Your Pinterest Page?

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2015
03.17

I have fallen madly in fascination with the Mars One venture. For a number of reasons. The project aims to send four astronauts on a one way trip to Mars to create and inhabit the first permanent galactic colony. (No, this is not a scene out of your guilty pleasure space fantasy novel…) With the rise of a new wave of literal starry-eyed dreamers saying “thanks, no thanks” to government-backed rockets, blueprints are being rolled up and hauled into private pockets. This means that not only are these pioneers looking out from their rolling chairs onto the endless galactic horizon, but also onto the bold untamed frontier of market strategy. There are no rules when it comes to private funding on this massive scale, and as far as I can tell, the strategy thus far has been go big or go home.

Mars One: Marketing To Millennials

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2015
02.16

When it comes to developing a brand, the work doesn’t end when the new identity is inked into a guidelines document. The hard part is consistently extending the voice and identity across every medium it touches. Sometimes this is out of our control, but fortunately CRKT understands the importance of maintaining and protecting the brand.

CRKT Tradeshow Booth + Catalog—Confidence in Hand

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2015
02.12

It all started with a trip to Portland with two goals in mind. 1. Find the best food trucks and carts for design and typography; 2. Enjoy eating some PDX delights. This is the story of the Extensis Food Cart Font-Off.

Extensis Food Cart Font-Off Contest

 

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2015
02.12

Blue Collar is proud to announce our newest client, Mason County Tourism, located on the Southwest side of the Olympic Peninsula in Washington. Not only is this assignment in an incredibly beautiful part of the Northwest, it includes waterways of Hood Canal and Puget Sound. This is first time Mason County has outsourced this work and we’re humbled by their selection and excitement to work with us. We’re ready to do this—tourism or bust!

Roadtripper’s delight

During our first few visits to this “hidden gem” area of Washington, visions of future road trips danced through our heads. As we wound through the evergreens and hopped inlets, we could hardly contain our excitement to share all Mason County has to offer for exploration, adventure, relaxation and local delights.

Let’s be real. Discovering new pockets of beauty in the Pacific Northwest is always exciting and not really hard to do when you’ve got the inside scoop—and the curiosity. We might be biased, as we live on the border of Oregon and Washington, but we think “Cascadia” is the best place in the whole world. And we couldn’t be more energized to inspire travel and tourism to the Hood Canal area.

Tourism or Bust! Mount Rainier looms over the still waters of Totten Inlet. Mason County, Washington.

Mount Rainier looms over the still waters of Totten Inlet. Mason County, Washington.

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2015
01.21

Meet the Partners: Tom Lehmann

Meet the Partners: Tom Lehmann

Crazy like a fox.

Since Blue Collar was born six years ago, a lot has been accomplished. Gallons of coffee and glasses of bourbon have fueled countless long days. Miles of trail have inspired ideas. The collection of gas pumps and car grills has grown to surround us. Our most important accomplishment to date is assembling a team of talented and dedicated mechanics. So, what’s the driving force behind all this momentum? The leadership.

In this blog series, we’ll introduce the partners of Blue Collar Agency. What makes us blue collar? Why are we doing this? What does the future hold? Read on to learn more about Tom Lehmann, Partner and Creative Director with BC.

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2015
01.16

The Making of Psychic Santa—Santa Claus Looking Deep into Your Soul

This past September, we did what we typically do and started thinking about the holidays. Not necessarily in the way a seven year old kid might think about them, but more along the lines of how and/or what we might do as an agency to spread a little holiday cheer.

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2015
01.07

The past year was BC’s best yet. What made it great? The people. Clients, colleagues, mechanics and friends of Blue Collar came together to accomplish a lot—and we had an absolute blast in the process.

Some of the highlights include Extensis Fontspiration, a work and play visit with Sigma Photo in Oregon, welcoming John Mitchell to our team (and back to Hood River), flexing our creative muscles for fun with the Secret Aardvark, and new partnerships with some amazing brands.

2014 Year in Review—Blue Collar clients

In addition to our existing clients, we added a few new ones to our roster—Petzl, Snowbasin, Nike Golf, Stimson Lumber and Wonderbag.

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2014
12.19

Psychic Santa

Bad Santa Rules

Don’t bother writing him any letters. He won’t read ‘em. Don’t bother asking for anything. He won’t remember. Psychic Santa doesn’t care what you want, and he already knows what you need. Get on with it.

Psychic Santa

 

2014
11.05

We had the pleasure of working with (and visiting!) the Petzl Technical Institute (PTI) crew just outside Salt Lake City, UT. PTI is the technical training arm of Petzl, a French company who specializes in accessing vertical and dark environments. In the spring of 2014, Petzl North America completed the build of a new 82,000-square-foot, LEED Certified training facility. For starters, this flagship space includes a 55-foot tall climbing wall with multi-pitch capability and three-story vertical confined space training apparatus.

Meet Justin Meyers

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