Companies banking on Black Friday will lose this holiday season. That’s the short of it.
Every year, we witness holiday campaigns and shopping frenzies kick off earlier and earlier—consumer interest in holiday deals started ramping up on November 11 in 2015. We have a feeling that’s not because everyone was feeling exceptionally organized last year. We even found a survey by RetailMeNot and Kelton Research that discovered 54% of shoppers expect holiday promotions to begin in October, and 85% of responders expect deals before Black Friday. This is getting extreme.
There seems to be a long withstanding gap between how people think of creatives and their go-to mental image of a blue collar worker. When we founded Blue Collar Agency in 2009, our brand story was a revolt against everyone who’s ever assumed that “computer-soft hands” dangle from the ends of our arms, and that a person who can whip up solid marketing and branding strategies can’t also navigate the crap out of a greasy engine.
The plot thickens in the sometimes-hard-to-understand, drawn out saga of social media marketing: Pinterest debuted promoted videos a few weeks ago. This isn’t a huge shocker—advertisers using Facebook and Instagram for their digital marketing endeavors simply win bigger with video. Pinterest is just trying to keep up.
Hiking up to the cabin in 2006 was literally the very first snowshoe adventure I experienced in my life and it happened right after I moved from Philadelphia to Oregon earlier that year. Somewhere along the trail—the one that winds through old-growth forest in the shadow of Mt. Hood—my enduring love affair with the Mt. Hood Wilderness was born. (Which was only emboldened after I spent a weekend at the hideout that is Tilly Jane).
And that, in short, is why travel + collaboration is our formula of choice.
This extends beyond our PTO, though. Tourism marketing is a beast all its own. As they say, “it takes a village to advertise a village” (or maybe we just made that up). Either way, partnerships are one of the best ways to maximize a tourism-marketing budget and turn up the volume on the loudspeaker.
Read on for our top 5 ingredients for a successful tourism marketing partnership.
In short, the phenomenon is hard to ignore. Even if you personally wouldn’t be caught dead playing it in public, anyone who claims to be relatively interested in the future of marketing, needs to know their way around this game.