Way back in 2013, I wrote a blog titled “5 Criteria for Exceptional Work Ethic.” Hands down, this has been our most popular (and ironically, most plagiarized) post to date. Most striking, was though it was intended for a creative audience, it resonated so well across industry lines. Inspired by its reach, I’ve picked the proverbial pen back up to extrapolate on the original.
It’s Wednesday, and a frazzled friend calls with an urgent request: “I need to throw a party on Saturday night at the event space on Oak St. Can you help with the details?” I, of course, oblige.
Estée Lauder’s drive and ambition made her one of the most successful self-made women in the world. When we look at a business example like hers, and the work ethic that drove her to grow her interest into a company of global success, we think it’s important for every business to realize that every consumer touch point—specifically every tweet and every Facebook post—is an opportunity to make a positive brand impression.
If you’ve spent any time driving the vast network of highways that spangle the great, wide United States, you’ve certainly shared the road with an RV or two.
The scene is set: new month, new creative, buzzing energy around a new release, and a graphic designer’s eyes crossing over hundreds of online ads. Though it’s not typically the most popular creative project, OLAs and digital media are keystone competitors in digital advertising. More often than not, they bring in the most bacon out of all other forms of digital advertising. Simply put: if you’re not on your game, you’re losing out.