E-Commerce Street Fight

E-Commerce Street Fight

I can’t stand complacency. The new world of e-commerce has brought a high level of accountability to the market, and it is ruthless. Ever since I started working in sales and marketing, I’ve been professionally motivated by the ever-changing landscape of product distribution trends, specifically as it relates to the brand/retail relationship.

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Got A Social Media Lemon?

Got a Social Media Lemon?

Estée Lauder’s drive and ambition made her one of the most successful self-made women in the world. When we look at a business example like hers, and the work ethic that drove her to grow her interest into a company of global success, we think it’s important for every business to realize that every consumer touch point—specifically every tweet and every Facebook post—is an opportunity to make a positive brand impression.

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Digital Media: Three Must-Haves For ROI

Digital Media: Three Must-Haves for ROI

The scene is set: new month, new creative, buzzing energy around a new release, and a graphic designer’s eyes crossing over hundreds of online ads. Though it’s not typically the most popular creative project, OLAs and digital media are keystone competitors in digital advertising. More often than not, they bring in the most bacon out of all other forms of digital advertising. Simply put: if you’re not on your game, you’re losing out.

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4 Tips For Construction Industry Marketing

4 Tips for Construction Industry Marketing

Getting ready to make a long-overdue visit to your hometown? Hold onto your pants, because (spoiler alert) thanks to construction, everything has changed. Plot Blue Collar hometowns on a map, and you’ll see Philadelphia, Denver, Boise, and Portland represented. To say shifting cityscapes stirs intense feelings is an understatement.

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